Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Does Bolding Text Have Any Impact on SEO?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does Bolding Text Have Any Impact on SEO?

    On-Page Optimization
    7
    8
    12387
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • tryfantasy
      tryfantasy last edited by

      Someone told me it does but I thought that was old school way of thinking.  Any thoughts?

      1 Reply Last reply Reply Quote 1
      • JVRudnick
        JVRudnick last edited by

        Far as I know - no value at all for serps....but for searchers perhaps...depends on whether it might be a transactional query or a instructional one etc etc....

        1 Reply Last reply Reply Quote 0
        • DonnaDuncan
          DonnaDuncan @tryfantasy last edited by

          There are some pretty good resources right here on Moz Christopher:

          • http://moz.com/blog/topic-modeling-semantic-connectivity-whiteboard-friday (whiteboard Friday)
          • http://moz.com/blog/semantic-seo-questions (blog)
          • http://moz.com/webinars/semantic-seo-for-the-people (webinar)
          • http://www.slideshare.net/MatthewBrownPDX/strings-to-things-the-move-to-semantic-seo-mozcon-2013 (Mozcon slide presentation)
          1 Reply Last reply Reply Quote 2
          • Toddfoster
            Toddfoster last edited by

            Hello Christopher,

            Bolding in and of itself confers no technical SEO advantage. However, it does have a "soft" SEO impact in that it can make content more accessible and readable from a user perspective. This might make it more likely to be shared, linked to, or otherwise cited, improving your potential reach and therefore helping with positive ranking signals to Google.

            Dry, basic text can make a reader bored and increase Bounce Rate.

            However, well-cited, original content with proper emphasis on relevant topics and words can make all the difference when it comes to user reception.

            See the difference? Google will too, over time.

            Hope this helps!

            Rob

            1 Reply Last reply Reply Quote 2
            • mack-ayache
              mack-ayache last edited by

              I doubt it has direct impact on SEO but I have seen Amazon use all capitals in their product headers for the keywords.  I don't know if this is dynamically generated but to give you an example it can be something like:

              16oz. boxing 134895tp BOXING GLOVES for GIRLS

              My guess is the reason they do this is to make the keywords stand out on the SERP and increase their CTR but if it had direct impact to SEO everyone would be bolding and caps-locking.

              1 Reply Last reply Reply Quote 0
              • tryfantasy
                tryfantasy @Nobody1565908128979 last edited by

                Good response Jamie.  Any places to learn about the advanced topic modelling and semantic markup that you to refer to?

                DonnaDuncan 1 Reply Last reply Reply Quote -1
                • TheZenAgency
                  TheZenAgency last edited by

                  Hi

                  If it benefits the reader go for it!

                  If it doesn't i wouldn't bother!

                  1 Reply Last reply Reply Quote 1
                  • Nobody1565908128979
                    Nobody1565908128979 last edited by

                    I would not say it has massive impact, plus bolding keywords is a bit of an old school practice, but there is still some benefit / value I believe to using it, although does make content look unsightly if over used.

                    It's also worth mentioning that this tag **is redundant and has been for many years, you would need to use the following tag Keyword. Be careful to how much you use it and how perfect you make the SEO you do not want to get penalized for over optimisation. **

                    **Its best to think about this when writing content anyway

                    Focus content beyond basic keyword density and take into consideration advanced topic modelling - synonyms and close variants; keyword usage and intent; and semantic mark-up

                    Regards,**

                    tryfantasy 1 Reply Last reply Reply Quote 3
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • danielecelsa

                      Homepage SEO optimization

                      Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele

                      On-Page Optimization | | danielecelsa
                      0
                    • CosiCrawley

                      SEO audit on a beta site

                      HI there, Is there much point conducting an SEO site audit on a site that has not yet launched and is protected behind a login? Presumably none of the usual SEO tools (Moz, Screaming Frog etc) can crawl this site becuase it is all locked behind a login. Would it be better to launch it and then do a site audit? Thanks

                      On-Page Optimization | | CosiCrawley
                      0
                    • dwautism

                      SEO Optimization for Sales Page

                      Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.

                      On-Page Optimization | | dwautism
                      0
                    • ArthurRadtke

                      HTML Site SEO (NO CMS)

                      I have got a client site, which is dated (2007) and has not been shifted to any recognised CMS yet. It is HTML based. Is it possible to SEO on such a site? Is it even worth it? If it is possible to do SEO on this, any suggestions will be highly appreciated. Thank you.

                      On-Page Optimization | | ArthurRadtke
                      3
                    • stephanwb

                      How does a collapsed section affect on page SEO?

                      A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks. 
                      Stephan

                      On-Page Optimization | | stephanwb
                      0
                    • JohnHuynh

                      Does the link title attribute benefit seo?

                      Hello, Anyone could tell me the benefit SEO of link title attribute. Is **Link Title **ranking factor? Thanks

                      On-Page Optimization | | JohnHuynh
                      0
                    • Jungles

                      SEO for luxury brands!?

                      Hi all, It is widely known fact that you will be a bit in trouble if you will need to do SEO for luxury brand that is not willing to sacrifice design, layout etc. for SEO purposes. So basically - there is no content to optimize and there is almost no keywords to rank! 😉 Just wondering - how would be the best to approach such kind of terrible situation? Regards, Jungle

                      On-Page Optimization | | Jungles
                      0
                    • mtueckcr

                      Should I use bold for the first few sentences of a text?

                      I would like to know if anyone knew if the relevance of a page changes if I bold the first few sentences. Our journalist wants to bold the first few sentences in every article to make it easier to read, how does that affect SEO?

                      On-Page Optimization | | mtueckcr
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.