Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you arrange Google Analytics source/medium traffic by percentage change?
-
I'm doing a year to year traffic audit for a client. I would like to analyze Google Analytics source/medium traffic by percent change. Is there a way to do this? Do I have to create a custom variable?
-
As most people here have said, the best way is to just do this work outside of GA. Custom variables have to track current site performance, so I don't believe there's a way to build a custom variable that looks at data as it's been recorded in GA in the past.
There are a lot of ways you can put the data together, but when I usually do is use Google's Compare option as you select the time period you're looking at. When you export the data to Excel, Google will create a separate row for every time period, like this:
Source / Medium | Date Range | Sessions .....
google / organic | Jan 13, 2015 - Feb 22, 2015 | 278,834 ...
google / organic | Jan 13, 2014 - Feb 22, 2014 | 247,424 ...
You can combine those into one row fairly easily with VLookup, as Ray suggested, or by creating a Pivot Table, where Source / Medium is the Row Label, Date Range is the Column Label, and Sessions (or whatever metric(s) you're interested in) is the Values.
If you've created a Pivot Table, copy those values over to a new sheet, and calculate the percent change in each row, just like Ray said.
Hope this helps!
Kristina
-
If I'm understanding you correctly, I think you're going to have the same problem with channels. Google changed their reporting structure in July 2013.
-
That would be effective if the Source/Medium was consistent between both years. You might have better luck with Channels for this method (less variation between years), but Source/Mediums are probably going to vary between years. I.e. 2013 includes a Source/Medium that no longer exists in 2014, so the data would not align neatly.
-
You don't have to run a VLookup necessarily. You can align the data side by side and do a simple division formula to calculate the percentage of change. Just copy and paste the data into two columns, and use the IMSUB to find the difference, then divide for a percentage.
-
Hi VC,
Unfortunately, I do not think there is a default reporting option to sort a compared Source/Medium report by % changed. Absolute change is available (although sometimes doesn't sort properly) and may give you a good idea of the traffic differences - Absolute change may even be better since it could identify a low %, but high traffic change.
To find exactly what you're looking for I suggest:
- Export the Source/Medium data for 2014
- Export the Source/Medium data for 2013
- Run a VLOOKUP function in Microsoft Excel to have a single table with 2014/2013 data
Now, you can calculate percentages, absolute values, and sort/filter the data as you see fit. Google Analytics provides a lot of the necessary data analysis tools, but it doesn't replace the power of MS Excel :)....yet.
-
The easiest way to do this is to export the data and work with it outside of Google Analytics. I reccomend using http://www.nextanalytics.com/ to automatically export data from GA into excel.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid traffic or "Paid Search" is not showing in my Google Analytics
Hi, I have two campaigns running in Google Adwords or Google Ads now and I saw in Google Ads account that I had 5 clicks today (09/18/2018) but when I try to search for this clicks in my Google Analytics in ACQUISITION > All Traffic > Channels I don't find nothing about "Paid Search" or something like that. Bellow is a picture of my Google Analytics account to prove it. The accounts are linked and I can find the 2 campaigns in the Analytics. How can I interpret this picture? Where the paid traffic is showing? or not showing there? Thanks Leandro uvAtrsg
Reporting & Analytics | | lmoraes0 -
Google Analytics Goals - Button Tracking
Does anyone know if there is a really easy way to track a button in Google Analytics yourself? It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics. Your help here is much appreciated!
Reporting & Analytics | | Gavo0 -
Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?
Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate? In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce? e9sJNwD.png k4M8Fa5.png
Reporting & Analytics | | joony0 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Google Analytics for multiple languages on multiple domains
Hi folks A quick question in regards to setting up Google Analytics for a website with multiple languages on multiple domains. The domains that needs to be tracked are: www.example.com -> English www.example.se -> Swedish www.example.dk -> Danish To my best knowledge this can be acheived in Google Analytids using 3 different setups: Different accounts Different properties Profiles What would you guys consider the best approach?
Reporting & Analytics | | Resultify
Pros and cons? Have a great day Fredrik0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0 -
Weird info from google analytics?
Hi Could anyone explain what these visits are in Google Analytics? Under traffic sources and organic I am seeing lots of entries with data like below. Any ideas what kind of traffic this is? Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks
Reporting & Analytics | | ocelot0 -
Setting up Google Analytics default URL
If someone has set: the default url in Google Analytics to a non-www address (http://mysite.com) then placed the UA tracking script from that GA account within the CMS framework of the website... ... and then set the permanent 301 redirect in the htaccess file to redirect to the www address (http://www.mysite.com). How less accurrate will my GA analytics measurements be considering the default url within GA is non-www and the permanent 301 redirect in htacess is to the www-address? Anyone know how reliable GA reports are until the default url in GA analytics is changed to match what is the redirected url in htaccess file? _Cindy
Reporting & Analytics | | CeCeBar0