Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO impact of the anatomy of URL subdirectory structure?
-
I've been pushing hard to get our Americas site (DA 34) integrated with our higher domain authority (DA 51) international website. Currently our international website is setup in the following format...
The problem that I am facing is that I need my development framework installed in it's own directory. It cannot be at the root of the website (website.com) since that is where the other websites (us-en, fr-fr, etc.) are being generated from. Though we will have control of /us-en/ after the integration I cannot use that as the website main directory since the americas website is going to be designed for scalability (eventually adopting all regions and languages) so it cannot be region specific. What we're looking at is website.com/[base]/us-en. I'm afraid that if base has any length to it in terms of characters it is going to dilute the SEO value of whatever comes after it in the URL (website.com/[base]/us-en/store/product-name.html).
Any recommendations?
-
I see. In that case, sure, any short folder would be fine. Maybe even 'a' as it reads a little nice: website.com/a/us-en/store/product-name.html. Reads like, "Website, a US, English language store with the product named X." Someone seeing the link would have a pretty good idea of what it is going to be.
-
Length of url & number of folders have some importance (see also http://moz.com/blog/15-seo-best-practices-for-structuring-urls - point 6 & 11) but I don't think they are major ranking factors.
What is important however is the depth of the site (how many clicks needed to reach the content you are integrating) - As you are integrating a old site on in another domain - I would try to make sure that you have sufficient crosslinks between the part you are integrating & the existing content. If you only have 1 link from the home to the "integrated" site, you'll be moving the old content one step deeper in the structure, which might have a considerable impact on your ranking (I was unfortunate enough to experience it on one of my sites)
-
Thanks for the feedback Ryan. I may not have been very clear in my response - I know I was bouncing all over the place. usa cannot be my base URL for scalability reasons. Slowly we'll start adopting other countries websites so the top-level subdirectory needs to be broad enough to not restrict us to a specific part of the world.
My intitial thought is to opt for something like website.com/M/us-en or website.com/-/us-en where the base directory is short in hopes that it doesn't dilute the value of SEO terms later in the URL such as website.com/M/us-en/store/product-name.html. Is that something to worry about?
-
How about website.com/usa/en/ (instead of /us-en/)? Or you could use na for North America if that's your region.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CcTLD + Subdirectory for languages
Hey, a client has as .de domain with subdirectories for different languages, so domain.de/de, domain.de/en, domain.de/fr etc. hreflang Tags are implemented, so each subdirectory of each language references to the other languages, so for domain.de/en it is: My question is about the combination of ccTLD + language subdirectory. Do you think this is problematic for Google and should be replaced with .com + language subdirectory? We have lots a high quality domains (from countries with corresponding languages) linking to .de/de and .de/en, some links on .de/fr & .de/es and 0 links pointing to .de/cn. Thanks in advance!
Technical SEO | | Julisn
Julian0 -
Japanese URL-structured sitemap (pages) not being indexed by Bing Webmaster Tools
Hello everyone, I am facing an issue with the sitemap submission feature in Bing Webmaster Tools for a Japanese language subdirectory domain project. Just to outline the key points: The website is based on a subdirectory URL ( example.com/ja/ ) The Japanese URLs (when pages are published in WordPress) are not being encoded. They are entered in pure Kanji. Google Webmaster Tools, for instance, has no issues reading and indexing the page's URLs in its sitemap submission area (all pages are being indexed). When it comes to Bing Webmaster Tools it's a different story, though. Basically, after the sitemap has been submitted ( example.com/ja/sitemap.xml ), it does report an error that it failed to download this part of the sitemap: "page-sitemap.xml" (basically the sitemap featuring all the sites pages). That means that no URLs have been submitted to Bing either. My apprehension is that Bing Webmaster Tools does not understand the Japanese URLs (or the Kanji for that matter). Therefore, I generally wonder what the correct way is to go on about this. When viewing the sitemap ( example.com/ja/page-sitemap.xml ) in a web browser, though, the Japanese URL's characters are already displayed as encoded. I am not sure if submitting the Kanji style URLs separately is a solution. In Bing Webmaster Tools this can only be done on the root domain level ( example.com ). However, surely there must be a way to make Bing's sitemap submission understand Japanese style sitemaps? Many thanks everyone for any advice!
Technical SEO | | Hermski0 -
SEO advice on ecommerce url structure where categories contain "/c/"
Hi! We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category. I.e. this current url format will be shortened and cleaned:
Technical SEO | | hampgunn
https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder To either: a.
https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder b.
https://www.granngarden.se/husdjur/hund/c/hundfoder (hundfoder means dogfood) The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"? I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb. What do you guys say and prefer from the above alternatives? Thanks /Hampus0 -
JavaScript page loader - SEO impact
Hello all,
Technical SEO | | Lvet
I am working on a site that has a bizarre page load system. All pages get loaded trough the same Javascript snippet, for example: Changing the values in the form changes the page that is loaded. The most incredible thing is that, against my expectations, pages do get indexed by Google.
My question is: "Does loading pages dynamically using JavaScript affect the overall SEO performance?" Why are pages getting indexed? Thank you for shedding light on this.
Cheers
Luca0 -
Category URL Pagination where URLs don't change between pages
Hello, I am working on an e-commerce site where there are categories with multiple pages. In order to avoid pagination issues I was thinking of using rel=next and rel=prev and cannonical tags. I noticed a site where the URL doesn't change between pages, so whether you're on page 1,2, or 3 of the same category, the URL doesn't change. Would this be a cleaner way of dealing with pagination?
Technical SEO | | whiteonlySEO0 -
SEO-impact of mouseover text on header pictures
Hi, what do you reckon of taking away the mouseover effect on the header pictures seen on www.viventura.de/reisen/peru?
Technical SEO | | viventuraSEO
We are thinking of eliminating the mouseover text to make User Experience even better but are worrying that our ranking might go down when doing so. Any experiences, any help is highly appreciated!
Thanks, Benno0 -
Old URL redirect to New URL
Alright I did something dumb a year a go and I'm still paying for it. I changed my hyphenated URL to the non-hyphenated version when I redesigned my website. I say it was dumb because I lost most of my link juice even though I did 301 redirects (via the htaccess file) for almost all of the pages I could find in Google's index. Here's my problem. My new site took a huge hit in traffic (down 60%) when I made the change and even though I've done thousands of redirects my old site is still showing up in the SERPS and send much if not most of my traffic. I don't want to take the old site down in fear it will kill all of my traffic. What should I do? Is there a better method I should explore then 301 redirects? Could the other site be affecting my current rank since it's still there? (FYI...both sites are built on the WP platform). Any help or ideas are greatly appreciated. Thank you! Joe
Technical SEO | | kaje0 -
Sharepoint SEO - How to lowercase urls with rewrite rules?
We have a borked website running on sharepoint IIS .net that has been at the mercy of many bad developers We have rewrite rules with an ini file for 301s etc. We are struggling to find out or figure out how to lowercase them The lowercase functionality may be native within sharepoint somewhere Any help appreciated! Sorry its so vague S
Technical SEO | | firstconversion0