Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ideas for formal (prom) suit & dress giveaway contest
-
Hi fellow Mozzers,
I'm hoping to do a bit of brainstorming if you don't mind helping out. We've never done a contest for our clients before, so want some ideas on how to get the most out of it.
In Australia it is coming up to formal (Prom) time, and our client sells boys suits and girls formal dresses, so I figured it was a great time for a contest. It's a brand new SEO client, so it's quite late notice...the competition can only go for about 3 weeks because most of the school formals are around late November, early December. (Not ideal I know)
The client is willing to give away one free suit, and one free dress, and I want to brainstorm some ideas on the format of the contest, e.g. what should people have to do to enter the draw?
Avenues we plan to promote are: Facebook (they have 600 likers), Twitter (currently not many followers), I'm thinking Australian mummy bloggers, free contest listing websites, email database. Any other ideas for promotion?
The goal for the contest is to increase brand exposure, and to attract lots of links.
Looking forward to hearing your suggestions.
Thanks,
Karl
-
Thanks for getting things rolling Daniel!
Sorry, I didn't explain..."how should people win" is one of the things I want to brainstorm. whether they win based on a judges decision, or a random draw is something that we can figure out when we know what the contest involves.
The client is giving away a suit and a dress forever and ever. Also I should have mentioned. they don't have a bricks and mortar store, they're an online-based store.
I like your ideas! They will help to get a bit more engagement, which is what we're after here
And yes, what a past you do have!
-
But how do contestants win? Is it just a random draw? Why limit yourself to that?
Perhaps give bonus entries for people who send in pictures of themselves dressing formally for everyday occasions:
-
going to the supermarket
-
walking the dog
-
going to school
-
running a race
-
going to the beach
-
gardening
-
bar-b-cueing
-
playing cricket
And offer double bonus entries for people who send in videos.
I presume it's the Mums and Dads who pay for the suits and dresses, so try to think of things that appeal to them as well.
What exactly is your client giving away : a rental or the actual suit and dress to keep, forever and ever? If it's a keeper, perhaps pitch the idea of how handy the suits and dresses will be even after the formal. This is, of course, false and ridiculous -- but you could have a lot of fun with it.
And don't forget the offline component: maybe coupons in the stores promoting the contest and offering refunds to people who have already bought, if they send it pics.
Ideally, you would come up with a viral way of sharing and promoting through mainstream media. If you have great pics, this could appeal to the mainstream media on a slow news day.
Your Canadian Mate,
-Daniel
(former game show producer and publlc broadcasting executive -- oy, do I have a past!)
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AdultBlock scam? Is there a downside to doing this instead....?
So our IT guy just sent me an email from our domain registrar, encouraging us to sign up for an annual 'adultblock' service. For those that aren't sure what this is... Adultblock represents a straightforward mechanism that enables qualifying organizations to block the registration of any domain that falls under their trademark. This includes unlimited variants based on the holder's labels. Instead of worrying about registering and managing many different adult related TLDs, it is possible to block trademarked domains under all four TLDs for up to ten years through just one action. Unfortunately, this service is not cheap, and I'm starting to wonder about the 'downside' of NOT doing it. Does anyone know if just purchasing the adult related TLDs for our domain, and then just sitting on them, would have any sort of negative effect on our SEO? Alternatively, could we just set an alert for when / if those domains ever get purchased and then just disavow those sites in search console? Thanks!!
Branding | Jan 5, 2021, 5:40 PM | av-seo0 -
Can we use Youtube Videos of google webmaster on blog post?
Is it okay to embed YouTube videos of channel which we don't own? For example, I have written a blog on enabling event search in Google Analytics and Google Webmasters YouTube channel has a video based on those steps. I am looking to add that video in my blog.
Branding | Jul 5, 2024, 5:28 PM | Ravi_Rana0 -
Why not just use an alias if the only change is a different domain Name?
We are rebranding our store with a new name. We have purchased a NewDomainName. Can I just make the "Old Domain Name" an alias for the "NewDomainName"? The site will not change in any other way than having a new logo. This is an e-commerce site with over 100 categories of artisan made products. So once we move the site, the old domain will be empty. Thank you Stephen
Branding | Feb 1, 2020, 9:29 PM | stephenfishman1 -
How does the background on my product photos impact SEO - step and repeat vs. plain background
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!
Branding | Oct 29, 2024, 2:43 PM | A_Wo1 -
Rate My Logo!
Hey guys, Can't for the life of me decide which color pallet to use for this logo, so please let me know your thoughts! The logo is for a website that specialises in Instagram social media marketing - So without further ado... Green, Blue or Blue with Red Heart? Thoughts, feedback and anything else you want to add! DBFnY
Branding | Apr 25, 2024, 8:19 AM | camille10 -
Rebranding & Minimizing SEO impact
Hello everyone, One of my clients is undergoing a major rebrand, which will require some substantial changes to their domain / URL structure. Primarily, we're going to: Move from a high-ish DA site to a low DA site Change the subdomain URL structure (more on that below) Update the content (copy, design, structure) on www. site to match the new brand The content on the subdomains should remain the same 301 redirect all pages from old site to new site where applicable The current site architecture makes great use of subdomains, which are also going to be changing in terms of name. So, we're moving from oldsubdomain.olddomain.com to newsubdomain.newdomain.com (and not oldsubdomian.olddomain.com to oldsubdomain.olddomain.com). The content / structure of these pages is going to change minimally. We understand that we're going to take an SEO hit overall, but are there things we can do to minimize this hit? Anyway we can 'estimate' the hit? Anyway we can educate our client to as to what to expect beyond (it is going to be bad…). Please let me know. Thanks!
Branding | Oct 30, 2013, 3:58 PM | 10SL0 -
Do you have to pay Yext at this point?
Over the past several months it seems more and more local listing sites are now using Yext for their listing information. Some of these include Local.com, American Towns, Hot Frog, etc. I'm not even seeing a way to claim listings anymore with these sites without going through Yext. If Yext has the wrong information, is there any way to correct these listings without paying Yext? I used to be able to claim listings with the actual listing sites. It was more labor intensive, but I didn't have to pay Yext $500/year. I could pay an assistant a lot less and they could do it. It seems that option is going away. Do any of you know of another way of correcting listings without using Yext (or at least without paying Yext)? If not, do you know if Yext has an enterprise solution for SEOs so we don't have to pay the $500 for every client? Thanks. Kurt Steinbrueck
Branding | May 11, 2023, 3:17 PM | Kurt_Steinbrueck1 -
Guest blogging & duplicate content
This feels like a question I should know the answer to and I'm a tad embarrassed to ask, but the part of my brain that gets tripped up by somewhat simple things sometimes, is begging to ask just to confirm my understanding. I want to make sure I have it right it prior to giving advice. When one guest blogs I assume that it is critical to create content that is original and unique to that one instance of the guest blog. That means, do not also put that post on your own blog and do not submit it to any other blogs for inclusion. This is both for duplicate content issues and also to respect and not put in jeopardy for duplicated content, the blog owner you are guesting for. Is this correct? Are there any scenarios in which there might be a deviation of this "rule"? Like some use of canonicals or anything else?
Branding | Apr 22, 2013, 3:27 PM | gfiedel0
