Exact keyword match for meta title and h1 what is best practice?
-
How exact should my meta titles and H1 one be compare to the keyword you wish to rank on.
Eksample. When I do a research with google AdWords the keyword tool shows me:
260 monthly searches for house for rent Hua Hin
140 monthly searches for Hua Hin house for rent
70 monthly searches for House for rent in Hua Hin
The first two includes the exact same 5 words while the last one includes the stopword "in".
That google have different search volumens for these very smilair search queries tells me that small differences matters. So how does that effect the way i shoulf write my:
a)meta titles
b)H1
I feel I get better sentences often by reordering the keywords etc.
“Top tips on how to rent house in Hua Hin” Instead of “Top tips if you want a house for rent in Hua Hin”
Do you use stop words like “in” hua hin. (only used in 25% of the searches queries)?
Also would it matter if i write a plural form of a keyword instead of a singular etc propeties and sted of property?
My goal is to write easy to read and unique content but i feel i can make exact matches if required with out compromising to much.
-
I agree with you Massimiliano,
Overall that is a great strategy and yes, just because they get more volume does not mean they are the best keywords. Different keywords are used at different stages of the buying cycles. In this case I was just telling Tamir how I would choose the order from those specific combinations of the same 5 words. Assuming he has done his research and those are the keywords he is going to target.
Getting traffic is one step in the game, converting the traffic is another important step as well.
Best Regards,
Joe
-
targeting the keywords with the highest volume can be misleading, they are not necessary the best converting keywords, and since usually everyone prefer to shot at the biggest target competition is fierce
I am not saying it's wrong, but I would be more selective and choose keywords on the base of a variety of factors.
-
Hello Tamir,
Realistically to write great content you want to use them all in different variations, singular. plural ect. I would pick the highest volume order of the keywords, in your case: 260 monthly searches for house for rent Hua Hin.
I would use this combination as the url, Begining of description as well as the H1 tag. I would then write some very thoughtful and informative content and add those other variations on the page in a natural flowing conversational way that sounds like natural talk when you read it out loud to yourself. You want to focus on the highest volume words and also build the others in as well so you may rank well for more than 1 combination of those keywords.
Here is the link to rand
s very informative article about keyword targeting: A Visual Guide to Keyword Targeting and On-Page SEO. It
s a must read for sure !http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
Hope that helps,
Joe
-
I have seen google algo rank the same page for very similar phrases where the keywords where just changing places, but it's not "always" doing it. You can help him learn that page is a good fit for both queries with the copy of the page.
google knows about synonyms and does often show same or very similar SERP for different keywords which are considered to have the same "exact" meaning and usage in language. But in my experience does treat plurals in a different way.
I would use exact match for title and exact match for h1 if it make sense, but avoiding using unnatural language.
Unfortunatelly SEO is a land where certainity is scarce, and I would recommend testing different versions to find out what works best in your case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Repeat keywords on the pages/titles
I know it is important to avoid duplicate titles and title tags, but I wanted to verify. Lets say you are a collection agency, would it be smart as a strategy to do domain.com/collectionagency/Dallas_ collection_agency and have that same key word structure for many states so many pages?
On-Page Optimization | | SeobyKP0 -
Google Showing H1 Title Instead of Doc Title in Search Results?
I see this often for my website: Google displays my pages' H1 title instead of the document title in its search results. Is there any particular reason for this? Do we have any kind of control on this?
On-Page Optimization | | sbrault740 -
What automated tools produce a number score for A) On-Page Optimization and B) Domain Exact Match?
SEOMoz Community, -I currently use SEMRush, SEOMoz Open Site Explorer and Archive.org for the other Benefit and Opposition factors. -I’ve had to manually search pages for keyword use in the title, footer & body for on-page optimization. -I’ve also manually searched Google for Domain Exact Matches. Thanks! -Andrew
On-Page Optimization | | Todd_Kendrick0 -
Which is Best Practice for creating URLs for subdomain?
My website is related to education. We have created sub domains for all major colleges, universities & Entrance exams like Gre, Toefl ETC. for eg: amityuniversity.abc.com (Amity is Name of University ) Now if have to mention city name in URL as well (college is located in multiple locations) amityuniversity-delhi.abc.com
On-Page Optimization | | rohanarora536
amityuniversitydelhi.abc.com Now my Q is can we use hyphens in sub domains if we have to add city name or shall we create without using any hyphens. In Directory structure we can always separate words with hyphens, can we follow same practice in subdomain as well Which is a best URL for subdomain amity-university-delhi.abc.com
amityuniversity-delhi.abc.com
or amityuniversitydelhi.abc.com0 -
To enter keyword meta tags or to not enter keyword meta tags?
I've been doing SEO for awhile, but new to SEOMoz. I'm surprised that SEOMoz does not recommend keyword meta tags. I didn't enter them for the longest time because I know Google doesn't care about them. However, I did read that other search engines DO use them. And therefore that is why you should have them. I teach my customers about SEO, and I know it would be much easier for them not to enter or worry about the keyword meta tags. However, I would love to hear opinions here. And to Bing/Yahoo put any weight into them or is it only really small search engines? Thanks! Hilary
On-Page Optimization | | endlessrange0 -
Keyword optimization of main keyword across site.
My site is optimized for keyword "payment gateway" but it seems for each keyword only one page should be optimized as per good SEO. So if I've a page about Paypal then how should I spread the keywords? Here the main will be Paypal and site keyword will be payment gateway. It means site should have more Paypal than payment gateway. But can payment gateway be in 3rd or 4th position in density? Similarly how should I create other pages? How search engines determine the site authority based on keyword? ( let us ignore the external backlinks, context of them and anchor texts).
On-Page Optimization | | rag_gupta0 -
Keyword Ranking Issue..
Hello Guys, I have a small doubt in top ten rankings, i worked for one keyword "Domain Sales" in which my website was ranking in 5th position, but suddently i saw my website no rank in top 100 for the same keyword. Not able to track the what is the problem? Any help..
On-Page Optimization | | itajooba0 -
How unique should meta descriptions be?
I understand that it is a best practice to write a different meta description for each page. However if you have 50 pages on a topic that are similar, is it okay to just change a couple words. For instance if you have a page about how to get an SEO job in each state, can you use the same meta description 50 times but change just the state name. Or is it much better to vary the meta descriptions significantly. Thanks!
On-Page Optimization | | SparkplugDigital0