SERP Title shows up-with-dashes
-
Occasionally I see the our 'listings' on Google where the Title line shows up with dashes... like
sony-professional-hard-drive - TapeandMedia.com
It appears to be the URL shortened and rehashed. This example was after I searched for "Sony PSZ-HA1T" without the quotes. The title for this page is <title></span><span class="html-tag">Sony 1TB Professional Portable External Hard Disk Drive (PSZ-HA1T)</span><span class="html-tag"></title> and the url is http://www.tapeandmedia.com/sony-1tb-professional-portable-hard-drive.asp
Link to image: http://i.imgur.com/FmvAn6c.jpg
Other searches (like "Sony 1tb PSZ-HA1T") yield normal looking SERP Titles
Does anyone know why this happens and what I can do to avoid this?
-
Ha, no worries. Somehow it happens all the time! Good luck in solving your SERP title issue!
-
Ooops! I'm very sorry about that Brady.
-
Barry?
-
Looking at this again, It could also be due to the fact that part of the keyword searched for (PSZ-HA1T) appears at the very end of your title tag and would likely not show up in SERPs (due to your title tag being too long).
Try reworking it so this keyword would appear in the first ~512 pixels.
You can use this Moz tool to see a preview. http://moz.com/blog/new-title-tag-guidelines-preview-tool
-
Hi Giovatto - Thank you very much for the help.
-
Hi Barry - Thank you very much for the help.
-
Got it now ! Many times i saw that kind discussion. Most of the optimizers said, Google re-writed it for showing result on user. I think, Your keyword and your topics is vey close but your title tag is not good enough for that keyword. Thats why google re-write your title. Without it i have no experience with that kind of problem . I am also thinking that, is it conflicting with shema ? May be Its not good thinking. I am helpless
-
The most likely explanation of why your page's title was changed is because it doesn't mention your company/website at all. Google may have thought that the title was misleading and may cause searchers to think they are visiting a website that is official endorsed by Sony. Try adding some branding to the end of your title tags like Google did for you in the example. Something like "- Tape and Media" or " - TapeandMedia.com" to avoid that kind of confusion.
-
Hi tafser,
Thanks for the response. I tried the search on other computers and saw the same result. The title varies by what you search for. If you don't mind, please try searching for:
Sony PSZ-HA1T
and let me know what you see.
-
I don`t see anything like your screenshot. Here is my screenshot, Check it out: http://prntscr.com/6iqfyx
I think, its your cash problem. Clear your browser cash. -
In my experiences, any time there's a dash in the SERP title, it means Google re-wrote it to some extent. Whether they've shortened it, changed it to something completely unique, it always re-writes with a dash and not a colon, or some other separator.
What Google is essentially saying is, "we think this title better describes your page." The first obvious places to look are length and keyword placement/usage: if the title is too long, shorten it. If the main keywords in your title aren't prominently displayed on the page (H1, H2s, body copy, other internal pages using that anchor text, etc.) then I'd try and make those types of changes.
Don't go overboard with keyword stuffing or anything like that, of course. It's usually not too hard to get these changed back, just do a little digging, keyword research, and make some of the changes I've recommended. I bet you'll see the title change to what you've suggested after optimizing and another crawl or two.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My android website not showing on results
my website will index good،and its top on some few keywords but its not top for many keywords . << some time it showed on results but will be hidden after some time >> what you thing??? url is https://android-apk.org
Technical SEO | | moztabliq10 -
What to do when Google automatically replaces the page title.
Hello Friends, Might you all are aware of the scenario when Google auto generates the snippets for search results. But nowadays I am seeing some changes like google is showing some specific words in the last of search results title for every page of my website. It looks Google is treating those words as the brand name. I have tried many things to solve this but unfortunately, nothing works for this. Does anyone see the same changes? Can anybody help me out with this or suggest me the reasons behind this.
Technical SEO | | Shalusingh1 -
Google ignoring the Title Tag?
Anybody seen this too? We have a webpage with tiny different title tag and H1. If you search for let's say "Renovatie", you get to see the title tag "De kostprijs van je renovatie". However, when you search with the search term "Wat kost een renovatie", we see the H1 title in the SERP, which is "Wat kost een renovatie". So that's normal when you search a term that's exact the same as the H1 tag, Google ignores the title tag? N.
Technical SEO | | nans0 -
404s still showing in GWT
Hi, My client recently undertook a site migration. Since the new site's gone live GWT has highlighted over 2000 not found errors. These were fixed nearly 2 weeks ago and they're still being listed in GWT. Do I have to wait for Google to re-crawl the page before they're removed from the list? Or do I need to go through the list, individually check them and mark them as fixed? Any help would be appreciated. Thanks
Technical SEO | | ChannelDigital0 -
Duplicate content / title caused by CAPITALS
What is the best way to stop duplicate content warning (and Google classing them as duplicate content), when it is caused by CAPITALS (i.e www.domain.com/Directory & www.domain.com/directory ). I try to always use lower case (unless a place name then i use Capitals for the first letter), but it looks like i have slipped up and got some mixed up and other sites will also be linking to Capitals Thanks Jon
Technical SEO | | jonny5123790 -
Google is Showing Website as "Untitled"
My freelance designer made some changes to my website and all of a sudden my homepage was showing the title I have in Dmoz. We thought maybe the NOODP tag was not correct, so we edited that a little and now the site is showing as "Untitled". The website is http://www.chemistrystore.com/. Of course he didn't save an old copy that we can revert to. That is a practice that will end. I have no idea why the title and description that we have set for the homepage is not showing in google when it previously was. Another weird thing that I noticed is that when I do ( site:chemistrystore.com ) in Google I get the https version of the site showing with the correct title and description. When I do ( site:www.chemistrystore.com ) in Google I don't have the hompage showing up from what I can tell, but there are 4,000+ pages to the site. My guess is that if it is showing up, it is showing up as "Untitled". My question is.... How can we get Google to start displaying the proper title and description again?
Technical SEO | | slangdon0 -
OSE - still showing me links are there when they are not?
Has anyone else had the issue for a couple of months now where ose is showing links that are live when they are not. I am doing seo for a big e-commerce website so it is important i can find out what the anchor text distribution is for the domain. How is this possible when ose shows me links which are not live? There's been 2 or 3 updates and still showing expired links in our back-link profile. This is very frustrating and has led me to see if anyone else can recommend an alternative which is more up to date? And yes before seomoz reply, i know you only update a certain percentage of the web.
Technical SEO | | pauledwards0 -
Updated title tags not displayed in SERPs?
A couple weeks ago I updated the title tags and URLs of some of my site's top landing pages, but the new versions aren't indexed in Google. Webmaster tools says that my site has been crawled since updated. I'm using a pretty old version of Joomla for a CMS, and had to fight with the plugins a little bit to make it all work (sh404SEF for the URLs and sh404SEF Custom Tag Module for the title tags). For example, www.radiussecurityinc.com's indexed title is still: Radius Security Solutions | Home But should be: CCTV System Design - IP Industrial Surveillance | Radius Security Other pages besides the home page have the old title tags as well as old URLs. Any ideas how I can fix this? Thanks a lot in advance! Jeff
Technical SEO | | jaysan0