Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When should you 410 pages instead of 404
-
Hi All,
We have approx 6,000 - 404 pages. These are for categories etc we don't do anymore and there is not near replacement etc so basically no reason or benefit to have them at all.
I can see in GWT , these are still being crawled/found and therefore taking up crawler bandwidth.
Our SEO agency said we should 410 these pages?.. I am wondering what the difference is and how google treats them differently ?.
Do anyone know When should you 410 pages instead of 404 ?
thanks
Pete
-
Many thanks Patrick,
I will take a look at the article etc. These pages are gone and wont' be coming back , so It looks like a 410 would be fine.
Many thanks
Pete
-
Hi Pete
Take a look at this article from Search Engine Watch on how Google handles 410 codes.
In short, 404 means "page not found", while a 410 means "this page is gone and we do not expect it to come back". If this is in fact the circumstance - the page is gone, not coming back - then a 410 lets Google know that that is official, and you can now ignore this page.
A couple of things to note from the article from Matt Cutts...
"If we see a 410, then the site crawling system says, OK we assume the webmasters knows what they're doing because they went off the beaten path to deliberately say this page is gone," he said. "So they immediately convert that 410 to an error, rather than protecting it for 24 hours.
So when you do serve a 410 status code on a page that really isn't gone permanently, you haven't killed that page off permanently. Googlebot will return the check and see if the page needs to be returned to the index.
"Now don't take this too much the wrong way, we'll still go back and recheck and make sure are those pages really gone, or maybe the pages have come back alive again," Cutts said. "And I wouldn't rely on the assumption that that behavior will always be exactly the same.
"In general, sometimes webmasters get a little too caught up in the tiny little details and so if the page is gone, it's fine to serve a 404, if you know it's gone for real it's fine to serve a 410," he said. "But we'll design our crawling system to try and be robust so that if your site goes down, or if you get hacked, or whatever that we try to make sure that we can still find the good content whenever it's available." As far as why your 404s are appearing in your Webmaster Tools; I would check your internal links and make sure they are up to date, and also that your sitemap is up to date. If pages need to be redirected to more relevant pages, make sure those are doing so, otherwise, create a custom 404 page so that users can navigate or find what they need. 410s aren't usually necessary, so I would discuss with your SEO team their reasoning. Review what I passed over though!
Hope this helps, good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
How to check if the page is indexable for SEs?
Hi, I'm building the extension for Chrome, which should show me the status of the indexability of the page I'm on. So, I need to know all the methods to check if the page has the potential to be crawled and indexed by a Search Engines. I've come up with a few methods: Check the URL in robots.txt file (if it's not disallowed) Check page metas (if there are not noindex meta) Check if page is the same for unregistered users (for those pages only available for registered users of the site) Are there any more methods to check if a particular page is indexable (or not closed for indexation) by Search Engines? Thanks in advance!
Intermediate & Advanced SEO | | boostaman0 -
I have a lot of spammy links coming to my 404 page (the URLs have been removed now). Should i re-direct to Home?
I have a lot of spammy links pointing at my website according to MOZ. Thankfully all of them were for some URLs that we've long since removed so they're hitting my 404. Should i change the 404 with a 301 and Re-Direct that Juice to my home page or some other page or will that hurt my ranking?
Intermediate & Advanced SEO | | jagdecat0 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
Do search engines crawl links on 404 pages?
I'm currently in the process of redesigning my site's 404 page. I know there's all sorts of best practices from UX standpoint but what about search engines? Since these pages are roadblocks in the crawl process, I was wondering if there's a way to help the search engine continue its crawl. Does putting links to "recent posts" or something along those lines allow the bot to continue on its way or does the crawl stop at that point because the 404 HTTP status code is thrown in the header response?
Intermediate & Advanced SEO | | brad-causes0 -
Do you add 404 page into robot file or just add no index tag?
Hi, got different opinion on this so i wanted to double check with your comment is. We've got /404.html page and I was wondering if you would add this page to robot text so it wouldn't be indexed or would you just add no index tag? What would be the best approach? Thanks!
Intermediate & Advanced SEO | | Rubix0 -
Stuck on Page 2 - What Would You Do?!?
My site is : http://goo.gl/JgK1e My main keyword is : Plastic Bins i have been going back and forth between page 1 and 2 for this keyword and i was wondering if any of you could provide any guidance as to why i can't get on the top of page 1, and stay there... My site has been around for a while, we believe we have a great user experience, all unique, fresh content, and the lowest prices... I must be missing out on something major if I cannot get a steady page 1 ranking... Any thoughts? Thanks in advance...
Intermediate & Advanced SEO | | Prime850