H1 Tag as Logo on the Homepage.
-
So I was working on a Genesis theme website where they have the H1 Tag as the Logo on the homepage. I wanted this changed because I always use my H1 tag to include a keyword I want to rank for. I was told by the Genesis Forum Manager that Yoast said the Logo should be the H1 tag on the homepage. (Yoast has a WP SEO Plugin that is very popular)
That makes no sense to me, so I was looking for Opinions.
Thanks,
-
I agree with Doug - I would never have the H1 containing a logo. It should include 3-5 words that are you main targeted keywords/phrase for that page. (Be it company name, blog name, what you are offering etc)
Change the template so the logo isn't inside a H1 tag. I think nearly every SEOer would agree with this.
-
Thanks Doug. I did mod the theme, but with genesis it isn't so easy.
-
Yup, your context and your goals etc are all going to play their part. I don't agree that H1 = your logo on your home page. That's a bit too black and white for me.
Do whatever you need to do - nothing to stop you modifying the theme!
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-33"> <param name="counter" value="556"></object>
-
Maybe if you are using WP for a blog at makes sense for the H1 tag, but I am using it as a CMS, so maybe that is not what he intemded.
-
I agree with Doug, but w/out knowing what your website looks like or if you have the Yoast plugin. I'm assuming your CMS is wordpress You should double check your scripts (header.php) for the designated theme is pointing where appropriate for your H1, and make the necassary changes.
-
Don't agree that that H1 tag should be your logo and I don't think this is what Yeost was getting at either.
According to this article on his blog, he suggests that the H1 tag on the homepage should be the "Blog's Name."
http://yoast.com/blog-headings-structure/
Single posts then have an H1 equal to the title of the article, and category pages would have the name of the description/tag.
You've got to be careful not to confuse the semantic structure of the content and the branding.
The function of the logo is to provide your content with a consistent brand across all page types. This isn't specific to the home page.
Besides, there are lots of logos that don't spell out their names of the entities they represent so you might want to have both your logo/ident and then say your company name spelt out in the H1.
You could also argue that the subject matter of the home page is not actually the brand/entity name but the value proposition - the "what's in it for you" and I've seen that used at the H1 heading too...
Just ask yourself what makes things easier for visitors to understand/interpret the content on the page depending on the type of site/organisation etc.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-0"> <param name="counter" value="96"></object>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Google replacing our title tags with URLs in SERP?
Hey guys, We've noticed that Google is replacing a lot of our title tags with URLs in SERP. As far as we know, this has been happening for the last month or so and we can't seem to figure out why. I've attached a screenshot for your reference. What we know: depending on the search query, the title tag may or may not be replaced. this doesn't seem to have any connection to the relevance of the title tag vs the url. results are persistent on desktop and mobile. the length of the title tag doesn't seem to correlate with the replacement. the replacement is happening at mass, to dozens of pages. Any ideas as to why this may be happening? Thanks in advance,
Technical SEO | | Mobify
Peter mobify-site-www.mobify.com---Google-Search.png0 -
Meta HTML tag code
I have been instructed by Moz that I have some missing meta description tags; however, this is what comes up when I searched for more help on this site: "The proper coding for a meta HTML tag is These Meta descriptions can be nested anywhere in the element." Obviously the actual coding is missing... so can anyone tell me what the proper coding for a meta HTML tag is? Thanks!
Technical SEO | | marissaRT0 -
Hreflang Tag great for Google, what about Bing or others?
I've read that the Hreflang Tag is all the rave for International solutions on a per page basis. I haven't read much about what International agencies are using for non-Google search engines such as Bing. Is the common language meta tags the only solution? would love to see an article that addresses this
Technical SEO | | MikeSEOTruven0 -
Use target keyword on several page titles or homepage only?
If I want my homepage to rank for a keyword (ie "red widgets"), does it support or dilute the homepage's rank if I use the keyword on other pages? I can see it working either way: The search engine looks at your site, sees that the target keyword is used throughout the site, and ranks the site higher as a result. Using the keyword on several pages makes it so none of them stand out, and ultimately it's harder to rank highly. Thoughts?
Technical SEO | | Kyle_M0 -
Using a canonical tag to eliminate ID variables?
My research on seomoz has resulted in conflicting ideas regarding the canonical tag. One article says avoid it, the other says embrace it. We have fixed a majority of our architecture problems using redirects for duplicate content, however, when we send out newsletters we still have these pesky tracking ids. I figured out how to remove them from analytics, but am unsure of how this affects our SEO. An example of one of our links is: https://www.quicklearn.com/transcript/?utm_source=news101011&utm_medium=e&utm_campaign=newclass&nlid=news101011&UID=2287 The original url being www.quicklearn.com/transcript/ the custom (non-Google) variables being nlid and uid. Is this a problem? Do I need rel cononical tags on each and every page?
Technical SEO | | QuickLearnTraining0 -
How many of these Meta values should be included in the Head tag?
| | Hi. We receive advice to include so many Meta values in the Head Tag on each page. Which ones are really needed and are really valuable in the SEO effort? |
Technical SEO | | theideapeople
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | | Thank you for your help and ideas! Jay0 -
Meta description tag missing in crawl diagnostics
Each week I've been looking at my crawl diagnostics and seomoz still flags a few pages with missing meta description although they are definitely in there. Any ideas on why this would be happening?
Technical SEO | | British_Hardwoods0 -
Should there be a canonical tag on my 404 error page?
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's? Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page? Thanks.
Technical SEO | | Leighm0