Title Tag : use comma, pipe or colon (:)
-
Hi,
If Title has two and three keywords then which one is better option to separate them either with comma or pipe or colon.
Example : Arvixe Review, Coupons (Jun 2015) and Uptime Report (I used (,) as a separator)
Arvixe Review is primary keywords and Coupons and Uptime are secondary keywords. Aim is rank on keywords like Arvixe Review, Arvixe Coupons and Arvixe Uptime.
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed.
Is this effect in SEO?Suggest best possible title for keywords like Arvixe Review, Coupons (Jun 2015) and Uptime Report.
Rajiv
-
Re: pipe or hyphen in browser title, does anyone know which is the more accessible option?
GOV.UK, a leader in accessibility, uses hyphens... -
Below is a copy and paste of keywords relating to Arvixe obtained from Semrush. You should check them. Coupon is very competitive, so I have skipped that. So I would suggest:-
Arvixe Hosting Review | Arvixe Coupon | Sitegeek
or
Arvixe Hosting Review | Arvixe Uptime Report | Sitegeek
You should include your brand name as google usually will do regardless. It really is a personal decision as you know your brand / company best. Hope this helps.
Keyword Volume CPC SERP source arvixe coupon 480 18.85 arvixe web hosting 170 6.10 arvixe control panel 90 24.38 arvixe hosting review 70 11.61 arvixe cpanel login -
Page is https://www.sitegeek.com/arvixe
and want to target Arvixe Review, Arvixe Coupons and Arvixe Uptime Reportshould title ? Arvixe Review | Arvixe Coupons (Jun 2015) | Arvixe Uptime Report
or
Arvixe Review | Coupons (Jun 2015) | Uptime Report
or
Arvixe Review : Arvixe Coupons (Jun 2015) and Current Uptime Report
Arvixe Review is our primary keywords.
-
The word Arvixe - would not be highly competitive - so need to use that 3 times. Coupons is competitive.
The below is the title that appears if I google Arvixe
Web Hosting | Shared Hosting | Website Hosting by Arvixe
Are you changing the Title to the home page or is it a new page? The Coupon page? The most common search term according to Semrush is "Arvixe Coupon". The above suggestions appear to be targeting 3 different topics rather than one broadly, like your current title. Need some more info on what page you are targeting and why - otherwise could be leading you down the garden path.
-
there are lot of variations in using comma, title or colon. I do google search with following keywords :
1. hotels review
2. cheap flights
3. airlines review
4. mobile recharge
5. mobile review
-
thanks John!
As you suggested that pipe is best for both SEO and clickability. So options should be as follow:
1. Arvixe Review | Coupons (Jun 2015) | Uptime Report
Note - we should use 'Arvixe with all there keywords . Even, few SEO research shows that a keywords should not be duplicated in Title. whats your take? we can use in such cases?
2. Arvixe Review | Arvixe Coupons (Jun 2015) | Arvixe Uptime Report
3. Arvixe Review | Arvixe Discount Coupons | Arvixe Uptime Report
Please Tell us which one would be better title.
-
You are always right... so I got confused! All good...
-
Hi John
Yes, I am not disagreeing at all and sorry if that was portrayed somehow - especially if I gave a "free for all" point of view - this was not my intent. I was just referencing Matt from the perspective of "does it matter?" in Rajiv's question.
I personally like pipes in my titles. As long as it's clean, speaks to the content, and consistent across the site in format, you should be all good.
Be good!
-
Patrick
The company I work for specializes in CTR on search results - we run complex experiments on them ie 30-40 today alone. There is a difference between pipes and hyphens on CTR. It is small but it is statistically significant. Sure it is irrelevant to most but for big boys chasing keywords like "car insurance" etc it is vital as each click is has such high cost in competitive spaces.
Matt Cutts noted the CTR factor between them as well. I do not believe it makes any difference on SEO except in so far as it uses more pixels. So maybe we agree, but a clean tidy looking title that looks professional to the customer does have an impact on CTR.
-
Hi there
This is going to require some research about your audience and what they may be searching for. No one knows your audience and business better than you, so you need to make sure that whatever you are putting in the titles are both the best representations of your user's searches and your website's content. Be natural, be real, and be specific.
When it comes to pipes and hyphens, it doesn't matter. Here's a video from Matt Cutts on the subject.
Hope this helps! Good luck!
-
We do alot of experiments for clients on the difference between pipes, colons and hyphens.
99 out of 100 the pipe is the preferred separator. Generally the pipe is best for both SEO and Clickability. This is as the pipe also uses less pixels. Recommend as follows:-
Most Important Key Word | Second Keyword | Brandname ( no more than 512 pixels in length or otherwise it truncates).
If you detail a couple of options I can probably tell you what is likely best.
-
You are fine using any of them and it's down to personal preference, although I use a pipe because it is clearer when looking at the title. It also depends on the Title as well - sometimes a pipe won't do the job and you need to use a comma.
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed
I would try to avoid this. You don't want the same page title to keep changing. By all means add something to the page that states when it was last updated, but I wouldn't use the Page Title for this.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do we get de-indexed for changing some content and tags frequently? What is the scope in 2017?
Hi all, We are making some changes in our website content at some paragraphs and tags with our main keywords. I'm just wondering if this is going to make us de indexed from Google? Because we recently dropped in rankings when we added some new content; so I am worried whether there are any chances it will turn more risky when we try to make anymore changes like changing the content. There are actually many reasons a website gets de indexed from Google but we don't employ any such black hat techniques. Our website got a reputation with thousands of direct traffic and organic search. However I am curious to know what are the chances of getting de indexed as per the new trends at Google? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
I would like opinions on Brian Dean's training courses and his advice -- is it useful?
I would like opinions on Brian Dean's training courses and his advice -- has anyone used it successfully? Is it worth the cost? And useful?
White Hat / Black Hat SEO | | marketingdepartment.ch1 -
What sources do you use to keep on top of SEO news?
I want to try building an RSS feed of SEO news... but not wanting to find myself drowning in materials As such, looking for a short list of recommendations for keeping on top of SEO developments – the impetus is that I'm still discovering changes that happened 2, 3, even 5 years ago, and I want to try and catch these things as they happen. Thinking something actually from Google may be on the list, but some of these sources are pretty on top of things! Seroundtable.com also comes to mind. But what do you use to keep informed? Thanks 🙂
White Hat / Black Hat SEO | | ntcma1 -
Dynamic Content Boxes: how to use them without get Duplicate Content Penalty?
Hi everybody, I am starting a project with a travelling website which has some standard category pages like Last Minute, Offers, Destinations, Vacations, Fly + Hotel. Every category has inside a lot of destinations with relative landing pages which will be like: Last Minute New York, Last Minute Paris, Offers New York, Offers Paris, etc. My question is: I am trying to simplify my job thinking about writing some dynamic content boxes for Last Minute, Offers and the other categories, changing only the destination city (Rome, Paris, New York, etc) repeated X types in X different combinations inside the content box. In this way I would simplify a lot my content writing for the principal generic landing pages of each category but I'm worried about getting penalized for Duplicate Content. Do you think my solution could work? If not, what is your suggestion? Is there a rule for categorize a content as duplicate (for example number of same words in a row, ...)? Thanks in advance for your help! A.
White Hat / Black Hat SEO | | OptimizedGroup0 -
Keyword Phrase vs. separate keywords - Title Tag best practices
Hello, What is your opinion about when to use a keyword phrase vs. 2 keywords, separated by a comma, in the title tag? For example, on this page, the title could be either: NLP Hypnosis, Language Patterns | Nlpca.com or NLP and Hypnosis Including Language Patterns | Nlpca.com Which do you guys think is best with respect to rankings, updates, and future updates?
White Hat / Black Hat SEO | | BobGW0 -
Duplicate content or not? If you're using abstracts from external sources you link to
I was wondering if a page (a blog post, for example) that offers links to external web pages along with abstracts from these pages would be considered duplicate content page and therefore penalized by Google. For example, I have a page that has very little original content (just two or three sentences that summarize or sometimes frame the topic) followed by five references to different external sources. Each reference contains a title, which is a link, and a short abstract, which basically is the first few sentences copied from the page it links to. So, except from a few sentences in the beginning everything is copied from other pages. Such a page would be very helpful for people interested in the topic as the sources it links to had been analyzed before, handpicked and were placed there to enhance user experience. But will this format be considered duplicate or near-duplicate content?
White Hat / Black Hat SEO | | romanbond0 -
Potential Implications of using the Disavow tool to remove thousands of links
So here's the situation. My companies site has over 30 thousand backlinks from Rippling.info These links all point to 3 product pages, some of which are no longer in production. Apparently a former employee was experimenting with some link farm ideas. My questions are; 1. does anyone here have experience with rippling.info? Is it legit? It seems like a link farm but Google allows adsense ads??? I thought Google was against link farms... 2. if I use the Disavow tool in Webmaster Tools to tell Google these 30k+ incoming links are to be ignored, will there be any consequences? -Google Analytics shows zero referral traffic since jan 1st 2012.
White Hat / Black Hat SEO | | mjmorse0 -
Can a Page Title be all UPPER CASE?
My clients wants to use UPPER CASE for all his page titles. Is this okay? Does Google react badly to this?
White Hat / Black Hat SEO | | petewinter0