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  4. % Change - Google analytics - how to calculate?

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% Change - Google analytics - how to calculate?

Reporting & Analytics
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  • JohnPalmer
    JohnPalmer last edited by Jul 22, 2015, 7:02 AM

    Hi All,
    I have two dates with two different numbers I want to calculate the "% Change" like google analytics,

    The numbers of June 2015 - 127,931 sessions
    The numbers of June 2014 - 90914 sessions

    please tell me what is the %Change.

    Best. J

    1 Reply Last reply Reply Quote 0
    • BradsDeals
      BradsDeals last edited by Jul 22, 2015, 11:23 AM Jul 22, 2015, 11:23 AM

      (b - a) / a

      So in your case:

      a = 90,914
      b = 127,931

      (127,931 - 90,914) / 90,914 = 0.40716501

      Rendered as a percent, it's a 40.72% increase.

      If you're doing % change on a number of pages, export the GA data to Excel, apply the formula there. I do this all the time with our merchant pages, and it's great for spotting trends if your business is even remotely seasonal.

      However, if you're just doing single calculations on the fly and don't want to memorize the formula, there are tons of percent change calculators online. Most of them are boneheaded SEO, which is why I'm linking to the SERP and not to any particular calculator, but the numbers they spit out are sound.

      1 Reply Last reply Reply Quote 1
      • Alick300
        Alick300 last edited by Jul 23, 2015, 6:07 AM Jul 22, 2015, 9:27 AM

        Hi,

        To calculate the percentage increase/decrease:

        First: work out the difference (increase) between the two numbers you are comparing.

        Increase = New Number - Original Number

        Then:  divide the increase by the original number and multiply the answer by 100.

        % increase = Increase ÷ Original Number × 100.

        If your answer is a negative number then this is a percentage decrease.

        Thanks

        1 Reply Last reply Reply Quote 1
        • JohnPalmer
          JohnPalmer last edited by Jul 22, 2015, 8:28 AM Jul 22, 2015, 8:28 AM

          what is the formula ?

          1 Reply Last reply Reply Quote 0
          • Alick300
            Alick300 last edited by Jul 22, 2015, 8:03 AM Jul 22, 2015, 8:03 AM

            Hi John,

            If I understand your question correctly then answer is an increase of 40.72%.

            Thanks

            1 Reply Last reply Reply Quote 1
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