Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Is there a limit to Internal Redirect?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is there a limit to Internal Redirect?

    Technical SEO
    4
    6
    3071
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MoosaHemani
      MoosaHemani Banned last edited by

      I know Google says there is no limit to it but I have seen on many websites that too many 301 redirects can be a problem and might negatively affect your rankings in SERPs.

      I wanted to know especially from people who worked on large ecommerce site. How do they manage internal redirect from one URL to other and how many according to you are too many. I mean if you get a website that contain 300 plus 301 redirections within the website, how will you deal with that?

      Please let me know if the question is not clear.

      1 Reply Last reply Reply Quote 0
      • seomozinator
        seomozinator @MoosaHemani last edited by

        Right. Chain redirects = bad.

        However, in the same video of Matt Cutts, he does say that the overall amount doesn't matter, and that's what I was talking about in first part of my previous answer.

        Now, let's crunch some numbers to show you that the number of no-chain redirects doesn't matter.

        1. Assume that we are in perfect world, so all given manufacturer given numbers actually right and all operations per second are actually operations per second 🙂

        2. Lets say that standard hosting server is 2GHz power = 2*10^9 computations per second

        3. Since all htaccess work/computations are strictly on a server side (bots/browsers just send request to server for response if page should be redirected), the only time which can slow down the request is server response time.

        4. Match computations are always considered low computation power processes.

        5. so, let's say you have htacces with 1 000 000 redirect rules, server keeps it in memory to do match computations when bots make requests, it means that 2GHz server has to have 2000 requests per second to just START struggling.

        So, do you have 2000 requests per second to your website and 1 million redirect rules? 🙂

        P.S. All number above are very rough approximations

        P.P.S. If you really wanna see if your server is/ would struggle - login into web host manager, go to server status and info, look and see how much of your server power is usually being used. Usually that number is lower than 6-7% at 90% of the time.

        Hope this clarify some things 🙂

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by

          I am going to say what I do and how I think that it works.  I am not saying that this is correct or best practice.

          When I abandon a URL I do not place the redirect in the .htaccess file in the root directory.  Instead, I place an .htaccess file in the folder where the URL was saved.  That limits the size of my .htaccess file in the root directory.  I believe that reduces the amount of work that your server must do, it does not need to examine a very large .htaccess file.

          If you use many folders to categorize your content then you will have small .htaccess files that are easier to manage.  From time to time you will be able to redirect entire folders instead of individual files when you abandon a product line or a category of content.

          That's what I do.

          1 Reply Last reply Reply Quote 2
          • MoosaHemani
            MoosaHemani Banned @seomozinator last edited by

            I think you get me wrong, you are talking probably talking about chain redirects as in from a to b and than b to c and may be d. For this Matt himself said in one of his Webmaster videos that Google might not crawl the link after 2 or may be 3 stages.

            I am more concern about redirects in total because redirect increase the page load time and page load time is a factor in Google rankings which make me think again before go ahead and set 1000+ redirection (for example)!

            But thanks for your reply!

            seomozinator 1 Reply Last reply Reply Quote 0
            • Matthew_Edgar
              Matthew_Edgar last edited by

              I've not seen any instances of a limit to how many redirects you can have pointing to your website. I have some clients who have thousands of redirects in place (lots of old pages being moved to a new version of that product). Those sites haven't had any issues with rankings at all. In fact, many of the links pointing to the sites still reference the URLs that are redirected and those pages that are redirected to are ranking perfectly fine.

              The biggest limit I've seen is on chaining. I've seen issues where chained redirects simply aren't followed. However, if you can keep it to a 1 step redirect, or 2, then things should be okay. It doesn't sound like that is what you are asking about though. More from Matt Cutts on this:
              http://www.searchenginejournal.com/matt-cutts-discusses-301-permanent-redirects-limits-on-websites/46611/

              In terms of managing those redirects, you can't usually keep this many on an htaccess file without going a little bit nuts (or risking some future dev deleting those in an effort to clean up the htaccess file - ug). If you are using WordPress, the 301 redirects plugin works quite well: https://wordpress.org/plugins/301-redirects/

              Unfortunately, I've also run into sites that aren't in a CMS where you can use a plugin. In those cases, I usually put these redirects in a database table. On the 404 file, I then have the code check the would-be error URL to see if we need to redirect that URL somewhere else. If a redirect is place, it redirects instead of throwing the 404 error. If no redirect is in place, the code then throws a 404 error.

              Hope that helps.

              1 Reply Last reply Reply Quote 0
              • seomozinator
                seomozinator last edited by

                Hello, my friend.

                Well, whenever people says "don't have too many redirects", it doesn't mean not to have too many redirects in total count, for example, if you have old page

                a.php redirected to b.php,
                and old page c.php redirected to d.php
                and so on - there is no any problem. However, what they mean is not to have consecutive redirects - eg.:

                a.php redirects to b.php, which redirects to c.php, which redirects to d.php, instead of a.php redirecting to d.php straight forward.

                Hope this helps.

                MoosaHemani 1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • AllChargedUp

                  How do you fix redirect chains and temporary redirects?

                  Hi, I have a lot of issues popping up with temporary redirects and redirect chains. I'm still confused as to what exactly redirect chains are and I don't know how to find where the "chains" are or how to fix them. I'm having two issues mainly:1. Temporary RedirectsI have around 100 pages on our www.twowayradiosfor.com website that are being flagged as temporary redirects. All of them have one thing in common: they are review pages (basically, when a customer clicks on the Review button to review a certain product, they are redirected to a review page for that product).URL Example:  https://www.twowayradiosfor.com/reviewhelpful.asp?ProductCode=CLS1410-COMBO&ID=44&yes=noI went into our website and set any URL containing the following as noindex:/review.aspWill that fix the issue? If yes, will I also need to do that for any URL containing /reviewhelpful.asp?2. Redirect ChainsIt seems like basically every product page on my website has this issue (over 100 pages). Here's an example of one:https://www.twowayradiosfor.com/Motorola-CLS1110-p/cls1110.htmI don't see any broken links on this page or links that redirect to another page that redirects, etc. What is causing this? Is it something on my header bar that is redirecting (since that header bar appears on every page, maybe that is why this issue shows up on a lot of pages)?I am new to Moz and still trying to figure this stuff out. I really appreciate any help. Thanks, Sawyer

                  Technical SEO | | AllChargedUp
                  0
                • richdan

                  How do I redirect the Author archive page in Wordpress?

                  If you do a search for my name on Google, the first result is the author archive page of my Wordpress blog. I would like to redirect the author page to my  "about me" page but cannot add a 301 as the author page is created dynamically in Wordpress. Anyone know how I can do this?

                  Technical SEO | | richdan
                  0
                • MiguelSalcido

                  Why are these internal pages not showing any internal links?

                  If you look at Author profile pages like this one, http://experts.allbusiness.com/author/denise-oberry (THE top contributor on the site with over 82 posts under her belt), or any Author profile page, they show zero internal links or Page Authority. The same goes for most posts for each author on the site. Author pages should show internal links from every post the author has on the site. And specific posts should also have internal links from categories, etc. Yet they show zero. The only posts that show internal links and PA are ones that were either syndicated to the root domain's homepage, or syndicated to Fox Small Business. ZERO internal links. Does anyone know why this is? The root domain does not act this way with Author pages and posts. And I see nothing blocking links or indexing via the robots.txt file or page level nofollow tags. A real head scratcher for this SEO nerd, that I'm sure someone here will have a really simple answer to.

                  Technical SEO | | MiguelSalcido
                  0
                • Silviu

                  301 redirect relative or absolute path?

                  Hello everyone, Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones. The way the technical guys did this is: "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
                  meaning as a relative redirect path, not an absolute one like this:
                  "http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html" This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader). The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect? Thanks,
                  S.

                  Technical SEO | | Silviu
                  0
                • OMGPyrmont

                  Ok to internally link to pages with NOINDEX?

                  I manage a directory site with hundreds of thousands of indexed pages. I want to remove a significant number of these pages from the index using NOINDEX and have 2 questions about this: 1. Is NOINDEX the most effective way to remove large numbers of pages from Google's index? 2. The IA of our site means that we will have thousands of internal links pointing to these noindexed pages if we make this change. Is it a problem to link to pages with a noindex directive on them? Thanks in advance for all responses.

                  Technical SEO | | OMGPyrmont
                  0
                • SDSLaw

                  Questions about the Sandbox and 301 Redirects

                  Does the sandbox still exist?  What if you have a brand new URL and do a 301 redirect from another website because the name of the service business changed? Thanks for any insight and help.

                  Technical SEO | | SDSLaw
                  0
                • etruvian

                  What to do with 302 redirects being indexed

                  Hi there, Our site's forums include permalinks that for some reason uses an intermediary URL that 302 redirects to the URL with the permalink anchor. For example: http://en.tradimo.com/learn/chart-analysis/time-frames/ In the comments, there is a permalink to the following URL; en.tradimo.com/co/50c450005f2b949e3200001b/  (there is no content here, and never has been).  This URL 302 redirects to the following final URL: http://en.tradimo.com/learn/chart-analysis/time-frames/?offset=0&limit=20#50c450005f2b949e3200001b The problem is, Google is indexing the redirect URL (en.tradimo.com/co/50c450005f2b949e3200001b/) and showing duplicate content even though we are using the nofollow tag on these links. Ideally, we would directly use the last link rather than redirecting.  Alternatively, I'd say a 301 redirect would be preferable.  But if both aren't available, is there a way to get these pages out of the index? Is the canonical tag the best way?  I really wish I could just add /co/ to the robots.txt file, but I think they would still be in the index, right? Thanks for your help!

                  Technical SEO | | etruvian
                  0
                • Gotmoxie

                  How do I fix a 301 Redirect Loop?

                  Saturday I waas doing some correcting of some duplicate titles, including nofollowing tags, etc. (my main problem was duplicate titles due to tags and categories being indexed). Now this morning I see that one of my pages refuses to load, citing a 301 redirect loop. http://www.incredibleinfant.com/feeding/switching-baby-formula/ Originally, the page was posted under the wrong category. http://www.incredibleinfant.com/uncategorized/switching-baby-formula I resaved it under the correct category (feeding) and now it won't load. Can someone help me figure out how to correct this mess? Thanks so much Heather

                  Technical SEO | | Gotmoxie
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.