Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Website Optimization
    5. Improving SEO with no blog

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Improving SEO with no blog

    Local Website Optimization
    5
    8
    2502
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • everestagency
      everestagency Subscriber last edited by

      I have a client who understands the value of content for SEO - however getting them to provide some content has proven an impossible task.

      I've tried every way to make it easy for them. I've offered to come over to their office myself and see if I can just take 15 minutes of their time and record their answers to a few questions. The response is that's a great idea, we'll set up a time...and no time is ever good.

      So I've thought, what can I do without them? Unfortunately, their industry is so technical and so niche I'd need to have a law degree to even begin to understand exactly what they do, and as they are in law it's probably better to have no content than content with something even slightly incorrect in it.

      For now, all I can do is summarize and share news from a government website to their social media accounts. It's not highly effective.

      Their on-page SEO for the main site is completely optimized. I've placed them in every free listing I can possibly find - both industry and local sites. I have them update me on any local events, conferences and/or trade shows they attend for possible backlinks.

      What else can I do? I suppose I fear that if I can't provide them any additional results, they will stop seeing the value in SEO services, and I'd have a hard time disagreeing as I can't think of what else to do for them.

      Thanks for any help!

      1 Reply Last reply Reply Quote 1
      • MiriamEllis
        MiriamEllis Subject Expert @EGOL last edited by

        I hear ya, Egol.

        1 Reply Last reply Reply Quote 0
        • MiriamEllis
          MiriamEllis Subject Expert last edited by

          Hi Kat,

          You're getting some good ideas from the community here. I want to add just a bit ... from reading your story about this client, I am getting this:

          1. It's the client who has a problem here - not you. Failing to follow through even when you are bending over backwards, offering to come their office to take notes like a stenographer is all on the client - not on you. I've been writing copy for businesses for well over a decade at this point, and if a client can't take the time to fill out my questionnaires or keep phone appointments for follow-up questions or content brainstorming sessions, then they are not giving me what I need to do my job properly for them. It sounds like this is the situation you are currently in with your client.

          2. There are two ways to be visible on the Internet. One involves all of the efforts you'd like to use on this client's behalf. The other is a straight monetary transaction between the business and advertising space. So, if the client cannot make the time to facilitate you making the effort to create content (plan A) then they should take the money they would have spent on this, likely increase the budget and start funneling all of that into paid advertising (plan B) that leads to a decent site, if they cannot run a great one.

          Likely, the lawyers are simply too busy to sit down and think out a clear plan. They may be flinging money here and there hoping something will work, but then they're failing to back that up with the effort of teaching you about their business. So, there may be one more appointment you need to make with this client: to discuss whether PPC would be a better route for them than a halfhearted effort to win visibility via content that never gets created.

          I totally feel for you in this situation and have been in it myself. If I didn't understand this type of lack going into a project, I've refunded the client and moved on. Good luck to you in this!

          1 Reply Last reply Reply Quote 2
          • everestagency
            everestagency Subscriber @Joe.Robison last edited by

            That's not a bad plan! I will see if they have any pre-made information available. I actually did take a long document they had and make it into a few mini-posts myself, and it was helpful, so it would be wise to see if they have anymore. Thanks for that idea.

            I thought about posting semi-related things to their niche, but their firm needs to be seen as highly respectable, 100% professional and serious, so I fear that anything like that will make them seem...frivolous?

            We do a variety of marketing services, but bill SEO as a separate service, which I am responsible for. Trying to explore every avenue of what I can continue to do for them.

            1 Reply Last reply Reply Quote 1
            • everestagency
              everestagency Subscriber @Highland last edited by

              Thank you for the response Highland!

              I'm with you, honestly. I don't think they need a blog - while I could think of quite a few pieces of good content for them, it would require more time and effort than they can give, and I don't really blame them for that.

              I do work for a digital marketing and design agency, and we provide them with marketing collateral materials for tradeshows and whatnot, but the agency bills SEO as its own separate service, a service that I am in charge of.

              They do show up on every local keyword search since I optimized their site, and on mobile searches as well. It's not that they rank poorly in any search related to their industry, could be better of course, but still my job is to have improvements to report to them every month that I am unable to deliver, now that I have run out of things I can do without their input.

              1 Reply Last reply Reply Quote 2
              • EGOL
                EGOL last edited by

                Getting content from some clients is like pulling molars from a stubborn mule.

                A long time ago I used to have clients and after experiencing this problem I decided to start writing content and placing it on my own site.   After doing that for about 15 years, I have a lot of content that brings in a lot of traffic and I am far better off and enjoying myself a lot more than if I were still doing dental work on mules.

                Have you thought about doing this?  Content producers are the most valuable people on the web (far more valuable than SEOs  🙂   And, if they know a little bit about making a website, doing a little SEO, and maybe a little about marketing they can make all of the money that their content produces year-over-year-over-year-over-year... etc..  you get it.... instead of selling it to mules for a one-time fee.

                MiriamEllis 1 Reply Last reply Reply Quote 2
                • Joe.Robison
                  Joe.Robison last edited by

                  Highland brings up some great points that I agree with. I definitely am learning as well that for some clients that are larger and has an in-house team that you support as an SEO, they might just want you to focus on SEO. But if it's a smaller company you're working with that maybe doesn't have their own Director of Marketing, then you kind of want to take on that role and provide a variety of services. It's kind of a business-dependent approach, meaning every company has different needs - no two are the same. Although productizing the services for clarity, ease of pitching is a good idea too.

                  In response to your question, I would agree with you that it is a difficult situation - writing content for a law firm that you don't have the technical chops for. Assuming that you're dealing with lawyers - I would imagine they are super busy and their billable hourly rate is so high that they're incentivized to work on their own client work rather than help you write content.

                  Perhaps rather than a blog, you can organize and repackage lawyer-approved information and helpful guides to post on their site. Think about who their clients are and what the clients need help with and serve them the best info possible on the site. Showcase the trust and authority of the firm with evergreen content.

                  If you do decide to continue blogging, perhaps take the Movado approach - where in their real estate niche instead of talking about real estate jargon and industry issues, they broaden out to talk about cities, neighborhoods, and local topics in cities across the world.

                  everestagency 1 Reply Last reply Reply Quote 2
                  • Highland
                    Highland last edited by

                    Why do you NEED a blog? More importantly, why do you need a blog for what is a highly technical (and probably arcane) topic?

                    Blogging is not for everyone and everything. Blogging is for where there is some form of dialog or constant change where you can generate fresh content people want to read on a regular basis. I have one website where a blog makes a lot of sense. It lends itself to lots of artsy-deco blogs and we have some talented young ladies who have found a niche in writing that. Their readership isn't stellar, but combined with social media efforts it works decently well. I have many other websites where we have no blog and never will, because attempting to blog about those topics would be pointless because nobody would ever read them. Instead, we put the information out and then market the sites as best as we can.

                    It sounds like you're a bit too niche here. If all you do is SEO, and don't offer, say, online marketing, you're really missing out because SEO as a job by itself is really hard to sustain. Offer to set up an Adwords campaign or offer to do some work on their social media. Maybe they need more local efforts. Do they show up on your phone if you search for what it is that they do? I find myself using Google Now a TON for local because Google makes it stupid easy to find. Websites, maps and phones numbers (with one click to open up my dialer and call).

                    Offering more services should help keep your clients happy. Especially if they don't have the time (or drive) to work with you on SEO.

                    everestagency 1 Reply Last reply Reply Quote 4
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • WebDaytona

                      What's your proudest accomplishment in regards to SEO?

                      After many years in the industry, you come to realize a few things.  One of of the biggest pain points for us   at web daytona  was being able to give clients a quick keyword ranking cost estimation. After multiple trial and error and relying on API data from one of the most reliable SEO softwares in our industry, we were able to develop an SEO tool that allows us to quickly and accurately get the estimated cost for a given keyword (s) using multiple variables. Most agencies can relate to that story. It’s something my colleagues and I at Web Daytona have been through before. Finding the cost and amount of time needed to rank for a keyword is a time consuming process. That’s why it’s a common practice to sell SEO packages of 5-10 keywords for about $1000-2000 / month. The problem is not all keywords are equally valuable, and most clients know this. We constantly get questions from clients asking: “how much to rank for this specific keyword?” It’s difficult to answer that question with a pricing model that treats the cost of ranking every keyword equally. So is the answer to spend a lot more time doing tedious in-depth keyword research? If we did we could give our clients more precise estimates. But being that a decent proposal can take as long as 2-5 hours to make, and agency life isn’t exactly full of free time, that wouldn’t be ideal. That’s when we asked a question. What if we could automate the research needed to find the cost of ranking keywords? We looked around for a tool that did, but we couldn’t find it. Then we decided to make it ourselves. It wasn’t going to be easy. But after running an SEO agency for over a decade, we knew we had the expertise to create a tool that wouldn’t just be fast and reliable, it would also be precise. Fast forward to today and we’re proud to announce that The Keyword Cost Estimator is finally done. Now we’re releasing it to the public so other agencies and businesses can use it too. You can see it for yourself here. Keyword-Rank-Cost-Ectimator-Tool-by-Web-Daytona-Agency.png

                      Local Website Optimization | | WebDaytona
                      0
                    • jasongmcmahon

                      SEO Best Practice for Managing a Businesses NAP with Multiple Addresses

                      I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website? So far I've read that its best: to get 3 GMB account to point to 3 location pages & use a local phone number as opposed to a 1300 number. Display all 3 locations in the footer, run of site

                      Local Website Optimization | | jasongmcmahon
                      1
                    • BFMichael

                      In local SEO, how important is it to include city, state, and state abbreviation in doctitle?

                      I'm trying to balance local geographic keywords with product keywords.  I appreciate the feedback from the group! Michael

                      Local Website Optimization | | BFMichael
                      0
                    • Ohmichael

                      Multi location silo seo technique

                      A physical therapy company has 8 locations in one city and 4 locations in another with plans to expand. I've seen two methods to approach this. The first I feel is sloppy and that is the individual url for each location that points to from the location pages on the main domain. The second is to use the silo technique incorporated with metro scale addition.  You have the main domain with the number of silos (individual stores) and each silo has its own content (what they do at each store is pretty much the same). My question is should the focus of each silo, besides making sure there is no duplicate copy, to increase their own hyperlocal outreach?  Focus on social, reviews, content curated for the specific location. How would you attack this problem?

                      Local Website Optimization | | Ohmichael
                      1
                    • NachoRetta

                      Which is the best, ".xx" or ".com.xx" in general and for SEO?

                      Hi, I'm working for a digital marketing agency and have traffic from different countries. We are planning to make different websites for each country. What is the best SEO practice to choose the domain between ".xx" or ".com.xx" from Spain, Mexico, Chile, Colombia and Peru?
                      I think that the ccTLD is better always, for example ".es" better than ".com.es"

                      Local Website Optimization | | NachoRetta
                      0
                    • otex

                      Should I use pipe in title tags for local seo?

                      Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have  for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev

                      Local Website Optimization | | otex
                      1
                    • ChaseMG

                      Local SEO: City & County Pages

                      I'm working on developing some local pages for an HVAC company. They cover two counties, so I was planning on having two county pages, then linking them to individual city pages to keep the menu simpler and not cluttering it up with a couple dozen city pages for people to slog through. Has anybody ever done county pages before for local SEO? Or at least seen them? Just curious to see if there's any real benefit overall for have separate county pages, or if I should just stick to city pages.

                      Local Website Optimization | | ChaseMG
                      0
                    • KempRugeLawGroup

                      Yoast Local SEO Reviews/Would it work for me?

                      Hi everyone, I'm looking for some feedback on Yoast Local SEO, and if you think it'd work for our site. www.kempruge.com. Our site is a wordpress site, and there's nothing about it, off the top of my head, that makes me think it wouldn't work, but I've been wrong before. We do use All-In-One SEO, not the Yoast plugin, so I'm not sure if that's compatible.or would cause a problem? (The reason we use All-In-One and not Yoast is because that's what we had when I got here, and I'm worried what would happen if we switched). Also, we have three offices, and I need to be able to do local seo for all three. I know Yoast says it supports multiple offices, but I'd feel more comfortable if someone on here let me know from his/her experience that it did. Anything else you want to add about Yoast Local, I'm all ears! Thanks, Ruben

                      Local Website Optimization | | KempRugeLawGroup
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.