Thoughts on archiving content on an event site?
-
I have a few sites that are used exclusively to promote live events (ex. tradeshows, conference, etc). In most cases these sites content fewer than 100 pages and include information for the upcoming event with links to register. Some time after the event has ended, we would redesign the site and start promoting next years event...essentially starting over with a new site (same domain).
We understand the value that many of these past event pages have for users who are looking for info from the past event and we're looking for advice on how best to archive this content to preserve for SEO.
We tend to use concise urls for pages on these sites. Ex. www.event.com/agenda or www.event.com/speakers. What are your thoughts on archiving the content from these pages so we can reuse the url with content for the new event? My first thought is to put these pages into an archive, like www.event.com/2015/speakers. Is there a better way to do this to preserve the SEO value of this content?
-
I think Egol covers it very well.
I would not be changing pages if at all possible. What I would be considering is how to get the benefit/value of traction of 2015 pages for 2016 events. There are several options.
But it could be a revamped page, a CTA which you can click on to go to 2016 page etc. Also if no page up yet after every 2015 event, you could put on the page "the 2016 events details are not known yet, however leave your email and we will contact you with details of the new event etc" - that gives an opportunity to collate details. You know your business better than anyone, so likely better strategies but the underlying principles enunciated by Egol is the way to go.
-
I have a few pages that link to content on other websites that are annual events. For many of these events, our website refers more visitors to them than they get from any other source. Sometimes more than from all of their other sources combined.
Some of the people who put on these events maintain the same URL year after year. We really appreciate that because we don't have to edit our page. Others change the year in the URL which is slightly annoying but easy. Others make up a new URL that places the event somewhere on the rump of their website where we have difficulty finding it. Others do insane redirects that often don't work properly.
My message here is really to say that if you value traffic from other websites then it is not a good idea to move your event page to a new URL every year. Doing that will orphan links, annoy the people who link to you, and might be inconsiderate to the people who help you promote the event on their own websites. Moving the URL around is also a really bad idea from an SEO perspective because you divide your link equity.
What to do with the speakers list and other information that represents a single year? If you think this information will be consumed by visitors, linked to by other websites, or pull in traffic from search then archive it as you proposed. My choice of the URL would be www.event.com/speakers/2015/ instead of www.event.com/2015/speakers/ Why? that keeps all of the speakers information in the same folder. When you have the 2016 info you simply change the URL of the index page and republish the new information overtop of the old.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should my site name be?
Hello, I'm a physical therapy clinic in Fort Myers, FL. Currently my website is named "Physical Therapy Fort Myers". My company name is Back In Motion Sport & Spine Physical Therapy. My question is, should I rename my site under my business name or is it OK to keep it as "physical therapy fort myers"?
On-Page Optimization | | backinmotion1230 -
What constitutes duplicate content on a page?
I am working on SEO for a Shopify store. Their products are very similar, hence the pages are so similar that Moz shows them as duplicate content. The only difference in the product pages is the title and model number. I am going to "go for the gold" and try re-writing all the product descriptions. It's incredibly difficult due to the products being nearly identical with just a minor variation. I know I could go down the road of just creating variants --- but the customer is not down for that. Here's my question: what constitutes duplicate content? 80% of the content, 90%???? If I can going to re-write the descriptions, what should I aim for? Thank you!
On-Page Optimization | | steve_linn1 -
Does hover over content index well
i notice increasing cases of portfolio style boxes on site designs (especially wordpress templates) where you have an image and text appears after hover over (sorry for my basic terminology). does this text which appears after hover over have much search engine value or as it doesnt immediately appear on pageload does it carry slightly less weight like tabbed content? any advice appreciated thanks neil
On-Page Optimization | | neilhenderson0 -
Content for the Home Page
Hi All, I have a Videos website which contains Videos of all types + Family safe type... The home page has sections and Videos listed. Now for SEO purpose i need to have content? this is what i read in most places. What is the kind of content i can place on a Videos website Home page? I can write about a Movie or actor but that content on Home page would that be of any use? We have a About us page etc to know who we are.. Any ideas please..
On-Page Optimization | | Nettv0 -
On site SEO review please
I'd appreciate it its anyone could take the time to review my on site SEO and suggest improvements. it's an adult dating site at http://www.local-sex-search. All pages can be found at http://www.local-sex-search.com/sitemap
On-Page Optimization | | SamCUK0 -
Duplicate Content Again
Hello Good People. I know that this is another duplicate post about duplicate content (boring) but i am going crazy with this.. SeoMoz crawl and other tools tells me that i have a duplicate content between site root and index.html. The site is www.sisic-product.com i am going crazy with this... the server is IIS so cannot use htaccess please help... thanks
On-Page Optimization | | Makumbala0 -
Events in Wordpress Creating Duplicate Content Canonical Issues
Hi, I have a site which uses Event Manager Pro within Wordpress to create Events (as custom post types on my blog. I use it to advertise cookery classes. In a given month I might run one type of class 4 times. The event page I have made for each class is the same and I duplicate it 4 times and just change the dates to promote it. The problem is with over 10 different classes, which are then duplicated up to 4 times each per month. I get loads of duplicate content errors. How can I fix this without redirecting people away from the correct page for the date they are interested in? Is it best just to use a no follow for ALL events and rely on the other parts of my site for SEO? Thanks, T23
On-Page Optimization | | tekton230 -
Duplicate content? Not sure.
Good news! I have my first real SEO gig and now I have to be able to actually deliver. I'm up for it but I want to be sure I'm seeing what I think I am before suggesting any changes. I'm working my way throught Danny Dover's excellent book SEO Secrets and learning tons! To see if there is duplicate content on the site, I've taken a sentence from one of the pages on the site and searched for it: i.e., site:storybooksforhealing.com "Some of the most quiet moments are often the most difficult after a loss. Mornings, late nights, time alone." The SERPs show 7 pages that have this text on it. It seems like this is duplicate content, right? This is a Wordpress website so what's happening is the actual page is here: www.storybooksforhealing.com/publish-cup-of-joy/ but there are several archive pages that show excerpts of this text, too. If this is duplicate content (first question) then how would I go about remedying it? Should I set the canonical reference to /publish-cup-of-joy page? Thank you for being patient with my NOOB questions.
On-Page Optimization | | ChristiMc0