How does the suggested website functionality work in Safari?

[edwardlewis]

I don't seem to be able to find out much information on this one. Safari often shows a suggested website as you start typing a query into the browser.

I've uploaded a screenshot to help show what I mean.

safari-suggested-site.png

[edwardlewis]

What evidence is that based on John?

• Nobody uses my iPad and I haven't changed any preferences
• I never really look at the bbc sport page that it suggests, if I do look at the bbc site it will be the football section and my search would be for "bbc football"
• Many of the sites that I visit regularly never get suggested

[ClaytonJ]

In short it pops up as it is based on search preferences.  The algorithm behind it is complicated however primarily it is based on search history and data or inputs you (or someone else) has made into your safari  search preferences pane.

If using Chrome - and undertaking keyword research it is a important method into collating keywords.  The suggestions are usually in some form of popularity...

Hope that assists