Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook Name Change and Effect on SEO
-
Hey Mozzers!
Trying this one again as my timing was probably pretty bad with Easter.
Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them.
Any one had any experience in this area?
-
yep that's right you can get data on links to your facebook page
-
yeah, if you search for a facebook page on majestic, it will return backlinks to that specific page. you're right about that not being the case for OSE.
-
He was talking of links to the Facebook page. Thanks
-
Majestic provides data for FB pages.
To your point, a backlink from a high authority FB page may be weighted more than one from a new/fake one.
-
I am not sure how he is getting backlink data for the facebook page or if it is in some way real what value that has as a social media page. I took two very well known companies and tried to run backlinks for their facebook url and in both open site explorer and ahrefs cannot get that data.
Do you know how to get backlink data for a Facebook page?
I look forward to hearing more.
-
He also mentioned 500 backlinks to the Facebook page, which I will assume aren't crappy. If they are legit, I would try to avoid changing the Facebook URL. Maybe you create a separate FB page and outreach to the webmasters and ask them to update the URL (or better yet, link back to your website instead). Later on, you can merge the two pages.
-
Rafi,
Did you mean 20,000 likes? If so, then I am not sure what the worry is unless there is a ton of engagement on the Facebook page. I am not a social media expert but know a bit. I will tell you that there are thousands of companies that have bought gazillions of likes and they are not an accurate measure of anything IMO for that reason. If you look at things like amplification, conversation, applause, etc. you get a better idea as to the value of your social media campaign.
Before I change the page, I would investigate to see if people are truly engaging with the content on the page or if it is simply a company that heard they should be "doing social media." All too often that is the case and the social media has little real value for them. If they are in that category and a new name makes sense then change it and go for engagement.
Hope that helps,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Facebook Blocking Site
This is been a big annoyance for me. My site was on wordpress before and was infected with malware at one point. We were blocked by major AV, Google, and etc but we got the infection cleaned up quickly and got unblocked. Problem now is that Facebook, we are still blocked on. We try to post a link and says we are harmful. We got unblocked from facebook and we posted but than they blocked us again. We have submitted multiple requests on that form but got no answer. As a marketing agency, having our facebook page blocked to our site is bad. What can we do in this situation? We have no direct contact with anyone at facebook nor do they reply to our requests. I do own a .net to my domain, should we start using that instead of .com or what? We really need to find a way out of this. It is hurting our reputation.
Social Media | | Tech-Critic0 -
Why isn't my Facebook page showing up in search results?
When I search directly for imageworks creative facebook page on Google, I get many results - some of which are not mine and some of which are listings from other citation sites like Manta. I did a site: search and I do see that the page is indexed by Google, but it's pretty important that we get a better ranking than we currently have! This is the Facebook url: https://www.facebook.com/ImageWorksCreative As part of our rebranding, we did have the URL changed from /imageworksstudio, but that was well over a month ago. I feel as though Google should have caught up by now. Any thoughts on how we can get our FB profile onto the front page?
Social Media | | ScottImageWorks0 -
Blog posts copied to Facebook or Linked? Any Duplicate Content Issues?
I wasnt able to find any good answers on this. I have two separate ecommerce websites, one with a top level blog. (www.xyz.com/blog) and different website with a subdomain blog (blog.xyz.com)***note on the subdomain blog, although it links to our website. You cannot directly shop from it. Until i can make some sort of scraper, its what I have to work with. For quite some time now I have been copying the blog posts and re-creating them on facebook as a Note. Using the same anchor text/links on facebook as my blog post. Part of the issue is that I want the facebook pages to have some content and not just links. Both get 2-3 updates per week, 1 of those being a blog re-post. Does anyone know if google or bing considers this duplicate content? Should I simply link directly to the blog everytime, as a best practice? Any insight on this would be great. Thanks!
Social Media | | Southbay_Carnivorous_Plants0 -
Where to find good SEO freelancers?
Can anyone recommend any good SEO freelancers for on-site and off-site SEO work on a monthly basis? On sites like elance, freelancer, etc. it's basicly impossible to find any good services due to so many bad "companies" offering all the same thing.
Social Media | | wadap0 -
Facebook Open Graph Buttons
Any knows how to or where to find instructions on how to create custom buttons using Facebook Open Graph? I.e. "Want it" Example can be found here: http://www.debshops.com/character-stick-on-mustaches/1000039148,default,pd.html?cgid=3657 Thanks
Social Media | | Carlos-R0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Anyone tried out facebook like services from Fiverr?
Fiverr offers services like 1000 likes for $5!!! (and they seem to deliver) Sounds great but what is the catch? Has anyone tried out these type of services and more importantly what are the potential penalties?
Social Media | | Wallander0