Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When is Too Many Categories Too Many on a eCommerce site?
-
We all know that more and more people are increasing the amount of different categories that eCommerce sites have.
Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products.
My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?
-
All the categories are based on what my customers search for in my nav or based on what discovery related keywords they search for.
My worry is that this is endless, as there are literally thousands of categories that I could be creating.
If you have 5 or more products that are relevant to a keyword, should you not create a category for your customers to find, rather than just a product page, (offering your customers more options)?
Thanks,
-
As MrLeeB said, users may not be able to find what they're looking for and there would likely be some unnecessary wasting of "crawl budget", which could have an negative impact on indexation and rankings.
As Mike R. said, it would probably be terrible for the user-experience, and thus rankings and conversion rates, if you had too many categories.
For many years eCommerce businesses have built out category pages based on internal-searches performed by visitors, as well as the keywords they used to find the site on search engines. When used sparingly, this strategy can help inform the category structure of the site while offering a landing page for high-value keywords.
It can help copywriters understand which pain points and questions are trying to be solved, thus which should be called-out as benefits of the products within the category. It can even inform which products you source or develop to sell.
When abused, like when software, website code or database logic automates the process of creating these pages, the results can be devastating to the business.
After a few months of long-tail growth, the site may experience a major ranking loss across the entire domain for all but clearly branded and hyper-long-tail searches. If you are in the game of burn-n-churn, it might work for you provided you pay for some seed-traffic to build out the keyword lists.
...just in case you were thinking down that path.
-
Are the categories helpful for the customer? On one hand you don't want to lump too many things into one category when they can be broken out into more granular categories that better serve visitors. On the other hand, it won't help you or your customers if you get too granular and break everything out into categories based on the mot insignificant details.
While keyword cannibalization is a concern, serving your visitors/customers what they want and how they prefer to see it will likely improve metrics more on your site than concerning yourself with a nebulous concept like "how many categories is too many." If you have 200 different categories but they are well targeted and you want to add another (or ten more) that are also equally well targeted, then why wouldn't you do it?
-
Hey Steven,
Good question! I'd be interested to hear others' thoughts on this too.
When it comes to categories, I think as long as there's no keyword cannibalisation taking place and users can still easily find what they're looking for within 1 or 2 clicks from the homepage, there's not too much of an issue with creating them. But it could affect how many of your product pages get indexed, as crawlers might use their resource indexing your categories instead. That might not be the case or 100% correct, but it's something to bear in mind.
As long as your categories are logical, make sense to the end user and don't overlap with other categories much, you should be fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce: A product in multiple categories with a canonical to create a ‘cluster’ in one primary category Vs. a single listing at root level with dynamic breadcrumb.
OK – bear with me on this… I am working on some pretty large ecommerce websites (50,000 + products) where it is appropriate for some individual products to be placed within multiple categories / sub-categories. For example, a Red Polo T-shirt could be placed within: Men’s > T-shirts >
Intermediate & Advanced SEO | | AbsoluteDesign
Men’s > T-shirts > Red T-shirts
Men’s > T-shirts > Polo T-shirts
Men’s > Sale > T-shirts
Etc. We’re getting great organic results for our general T-shirt page (for example) by clustering creative content within its structure – Top 10 tips on wearing a t-shirt (obviously not, but you get the idea). My instinct tells me to replicate this with products too. So, of all the location mentioned above, make sure all polo shirts (no matter what colour) have a canonical set within Men’s > T-shirts > Polo T-shirts. The presumption is that this will help build the authority of the Polo T-shirts page – this obviously presumes “Polo Shirts” get more search volume than “Red T-shirts”. My presumption why this is the best option is because it is very difficult to manage, particularly with a large inventory. And, from experience, taking the time and being meticulous when it comes to SEO is the only way to achieve success. From an administration point of view, it is a lot easier to have all product URLs at the root level and develop a dynamic breadcrumb trail – so all roads can lead to that one instance of the product. There's No need for canonicals; no need for ecommerce managers to remember which primary category to assign product types to; keeping everything at root level also means there no reason to worry about redirects if product move from sub-category to sub-category etc. What do you think is the best approach? Do 1000s of canonicals and redirect look ‘messy’ to a search engine overtime? Any thoughts and insights greatly received.0 -
Using WP All Import csv import plugin for wordpress to daily update products on large ecommerce site. Category naming and other issues.
We have just got an automated solution working to upload about 4000 products daily to our site. We get a CSV file from the wholesalers server each day and the way they have named products and categories is not ideal. Although most of the products remain the same (don't need to be over written) Some will go out of stock or prices may change etc. Problem is we have no control over the csv file so we need to keep the catagories they have given us. Might be able to create new catgories and have products listed under multiple categories? If anyone has used wp all import or has knoledge in this area please let me know. I have plenty more questions but this should start the ball rolling! Thanks in advance mozzers
Intermediate & Advanced SEO | | weebro0 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | | optimalwebinc0 -
Noindex a meta refresh site
I have a client's site that is a vanity URL, i.e. www.example.com, that is setup as a meta refresh to the client's flagship site: www22.example.com, however we have been seeing Google include the Vanity URL in the index, in some cases ahead of the flagship site. What we'd like to do is to de-index that vanity URL. We have included a no-index meta tag to the vanity URL, however we noticed within 24 hours, actually less, the flagship site also went away as well. When we removed the noindex, both vanity and flagship sites came back. We noticed in Google Webmaster that the flagship site's robots.txt file was corrupt and was also in need of fixing, and we are in process of fixing that - Question: Is there a way to noindex vanity URL and NOT flagship site? Was it due to meta refresh redirect that the noindex moved out the flagship as well? Was it maybe due to my conducting a google fetch and then submitting the flagship home page that the site reappeared? The robots.txt is still not corrected, so we don't believe that's tied in here. To add to the additional complexity, the client is UNABLE to employ a 301 redirect, which was what I recommended initially. Anyone have any thoughts at all, MUCH appreciated!
Intermediate & Advanced SEO | | ACNINTERACTIVE0 -
Is the eCommerce site Shopify SEO friendly?
We ave a prospect client that wants to start doing SEO for his Shopify site, we are unsure if this will be SEO friendly. Will we have enough control to get great placement? Are we better off rebuilding the site for the client in an OpenCart?
Intermediate & Advanced SEO | | SEODinosaur0 -
So What On My Site Is Breaking The Google Guidelines?
I have a site that I'm trying to rank for the Keyword "Jigsaw Puzzles" I was originally ranked around #60 or something around there and then all of a sudden my site stopped ranking for that keyword. (My other keyword rankings stayed) Contacted Google via the site reconsideration and got the general response... So I went through and deleted as many links as I could find that I thought Google may not have liked... heck, I even removed links that I don't think I should have JUST so I could have this fixed. I responded with a list of all links I removed and also any links that I've tried to remove, but couldn't for whatever reasons. They are STILL saying my website is breaking the Google guidelines... mainly around links. Can anyone take a peek at my site and see if there's anything on the site that may be breaking the guidelines? (because I can't) Website in question: http://www.yourjigsawpuzzles.co.uk UPDATE: Just to let everyone know that after multiple reconsideration requests, this penalty has been removed. They stated it was a manual penalty. I tried removing numerous different types of links but they kept saying no, it's still breaking rules. It wasn't until I removed some website directory links that they removed this manual penalty. Thought it would be interesting for some of you guys.
Intermediate & Advanced SEO | | RichardTaylor0 -
Multiple sites in the same niche
Hi All A question regarding multiple sites in the same niche... If I have say 10 sites all targetting the same niche yet all on different C-class IPs with different hosts, registrars, whois data and ages can I use the same template, or will Google discern a pattern? Basically I have developed a WordPress template which I want to use on the sites albeit with different logos / brand colours. NB/ All of the 10 sites will have unique, original content and they will NOT be interlinked
Intermediate & Advanced SEO | | danielparry1 -
Badges For a B2b site
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
Intermediate & Advanced SEO | | DavidKonigsberg0