Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Infinite Scrolling work with unique URLS as users scroll down? And is this SEO friendly?
-
I was on a site today and as i scrolled down and viewed the other posts that were below the top one i read, i noticed that each post below the top one had its own unique URL. I have not seen this and was curious if this method of infinite scrolling is SEO friendly. Will Google's spiders scroll down and index these posts below the top one and index them? The URLs of these lower posts by the way were the same URLs that would be seen if i clicked on each of these posts. Looking at Google's preferred method for Infinite scrolling they recommend something different - https://webmasters.googleblog.com/2014/02/infinite-scroll-search-friendly.html .
Welcome all insight. Thanks!
Christian
-
Thx again!!
-
Yes! You asked "So if I understand correctly then Google will index just the 1st post then?" and there's no way of guaranteeing what Google will or won't do. But that is probably what will happen.
-
each of the lower posts does have its own URL. As you noted above, that unique URL does show up as the user scrolls lower, but there are links to these URLs from main nav too.
-
Google will probably only count the content of the first post (or however much content displays at initial page load time) when ranking and indexing that infinite-scroll page, yes, so if you want the rest of that content in the index I'd give it its own URLs. However, Google is getting better at JavaScript and is always unpredictable, so it's not beyond the realm of possibility that it would index more content from the infinite scroll page than initially loads - don't be too surprised if you see that, but I wouldn't count on it.
-
Thanks Ruth! Greatly appreciate your help.
So if I understand correctly then Google will index just the 1st post then? Since the lower posts all have their own unique urls then Google will just index those as it crawls I assume (of course it's always wise to have a site map).
-
Hi Christian,
What you're seeing is exactly what Google recommends for infinite scroll in the resource you link to. It breaks the page up into component resources (separate URLs) each of which could be accessed on its own. Their examples use dynamic parameters to break up into e.g. page=2, but if your infinite- or long-scrolling page isn't paginated content, there's no reason why each component couldn't have its own URL that is accessed as you scroll down.
I actually really like this method as a compromise between the "one long page with all the information on it" approach to web design and the "landing pages for people looking for specific bits of information" approach to SEO. For example, I often have SAAS clients who want all the information about what their product does to be one one long page. This is great for people who want to research the whole product at once, but makes it hard for me to optimize for keywords pertaining to individual features of the product. The solution is to have separate landing pages that talk about specific features, all linked together in one "product" page that scrolls using the methodology outlined in the Google resource you linked to. Plus, it means that people who are just looking for that one feature arrive on a page that's about that feature, instead of having to scroll to find what they're looking for.
With the infinite scroll situation, Google is only usually going to crawl and index what is available to the user before more of the page loads - so if you want Google to crawl and index all of the content on your infinite-scroll page, this is the way to do it. It's also better for users who don't have JavaScript enabled. I hope that makes sense and let me know if you have more questions!
-
Check pymnts.com
-
I regret I have not understood the question, what do you mean with "unique urls"? Can you post a link to show that website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO friendly H1 tag with 2 text lines
Hi everyone, I am trying to add span tags in H1, break tag on 2 lines and style each line of H1 differently: Example: Line 1Line 2 I might add a smaller font for line 2 as well... Is this SEO friendly? Will crawlers read entire text or can interfere and block it. Thank you!
Intermediate & Advanced SEO | | bgvsiteadmin0 -
Will disallowing URL's in the robots.txt file stop those URL's being indexed by Google
I found a lot of duplicate title tags showing in Google Webmaster Tools. When I visited the URL's that these duplicates belonged to, I found that they were just images from a gallery that we didn't particularly want Google to index. There is no benefit to the end user in these image pages being indexed in Google. Our developer has told us that these urls are created by a module and are not "real" pages in the CMS. They would like to add the following to our robots.txt file Disallow: /catalog/product/gallery/ QUESTION: If the these pages are already indexed by Google, will this adjustment to the robots.txt file help to remove the pages from the index? We don't want these pages to be found.
Intermediate & Advanced SEO | | andyheath0 -
Images with a token in the url, in Drupal. How does it affect to SEO?
Hi everyone! I am checking now a website that works with Drupal, and I found that images have urls like this... http://www.brandname.com/sites/default/files/styles/directory_xyz/public/name-of-the-picture.png?itok=T89RpzrK I was wondering how an URL like that with the token at the and, can affect to SEO. I cound't find anything. Anyone knows? Thank you!
Intermediate & Advanced SEO | | teconsite0 -
Infinite Scrolling: how to index all pictures
I have a page where I want to upload 20 pictures that are in a slideshow. Idea is that pictures will only load when users scroll down the page (otherwise too heavy loading). I see documentation on how to make this work and ensure search engines index all content. However, I do not see any documentation how to make this work for 20 pictures in a slideshow. It seems impossible to get a search engines to index all such pictures, when it shows only as users scroll down a page. This is documentation I am already familiar with, and which does not address my issue:
Intermediate & Advanced SEO | | khi5
http://googlewebmastercentral.blogspot.com/2014/02/infinite-scroll-search-friendly.html http://www.appelsiini.net/projects/lazyload http://luis-almeida.github.io/unveil/ thank you0 -
Domain expiration and seo
My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?
Intermediate & Advanced SEO | | bronxpad0 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0 -
URL Shorteners. Are they SEO Friendly?
Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle
Intermediate & Advanced SEO | | kchandler0 -
Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo
I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.
Intermediate & Advanced SEO | | MAGNUMCreative0