Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Reviews and Ratings
    5. How many backlinks do i need to outrank my competition?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How many backlinks do i need to outrank my competition?

    Reviews and Ratings
    3
    3
    3173
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • sageb
      sageb last edited by

      Ok lets say i am doing local seo in atlanta georgia usa for the keyword "wholesale atlanta ga"  When you search "wholesale atlanta ga" the 1st result is hallsatlanta.com under geo search citations, which has 5 backlinks from 2 referring domains with the highest pa of 26

      1. then www.bufordwholesale.com/ 1st on organic search with 7 dofollow backlinks with highest pa 43 and from 1 domain

      2. http://www.yelp.com/biz/e-mart-wholesale-atlanta2nd I am assuming i just need to get my site submitted to yelp for this backlink, perhaps more citations to outrank.

      3. www.wlexperts.com/ 3rd on serps with 3 dofollow links, highest pa 31, coming from 2 domains

      So to sum it up, if i wanted to outrank a new website for keyword "wholesale atlanta ga" technically all i would need is 8 dofollows backlinks, pa 44+, 3 referring domains, 2 local citations ?

      And of course repeat this same process for all of my keywords?, my on-page seo is already optimized

      1 Reply Last reply Reply Quote 1
      • Deacyde
        Deacyde last edited by

        While I do agree with the above comments, Backlinks aren't the only factors that determine rankings.

        I have to respectfully interject that Backlinks while not the only factor, is a HUGE factor, and becomes even more so it seems when all other factors are met with quality.

        Now also remember, RANKBRAIN DOESN'T TREAT ALL NICHES EQUALLY, it will decide on rankings for each niche by using different percentages of algorithms. So what works for one niche, isn't going to work for another always.

        A quote from the link below: " Within Google, there are a number of core algorithms that exist. It is RankBrain’s job to learn what mixture of these core algorithms is best applied to each type of search results. For instance, in certain search results, RankBrain might learn that the most important signal is the META Title. "

        Read this and have your mind blown: http://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/

        Now in my niche, if you're 95% sure the rest of your SEO is on point, backlinks can alter serps ranking more directly than I've seen almost any other factor so far. I say this because I've been disavowing backlinks for one client for the past 5 months now, I see direct correlations between me removing bad backlinks and seeing keyword rankings improve. I have also seen than when one of our EPA backlinks were redirected ( while they did a redesign on the directory we were in ) our Domain Authority plummeted and our keywords took a bit of a tumble.

        I've also seen competitors climb to page 1, using black hat backlink tactics, such as sitewides, article spinning and just using keyword rich anchor texts in articles for sites with DA of 20 - 40. They have a site that is a shell compared to others in the industry, really don't have anything else besides these backlinks that could be helping them, and that they do until penguin is re-released.

        I understand many claim that I shouldn't be able to know this because there are just too many factors, but after a year analyzing my competition, backlinks are what gets them visible in our niche at least.

        Top 3 factors for Keyword Ranking has been said to be:

        1. Rankbrain
        2. Backlinks
        3. Quality Content
        1 Reply Last reply Reply Quote 1
        • Andy.Drinkwater
          Andy.Drinkwater last edited by

          Hi,

          While backlinks are a big factor, they are far from the only factor. It is as much about your content and usability as it is about links.

          With the links, you could get just 1 really strong link that is much better than everything they have, and that might be enough - but I doubt it. It's just not that straight forward.

          Best bet is to have a read though this MOZ guide on link building to get a bit of an intro into best practices and a more in-depth explanation.

          -Andy

          1 Reply Last reply Reply Quote 3
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • PerfectPitchConcepts

            What is the best practice way to attribute a Google Review?

            An example might be a local directory site, where multiple businesses are featured. To flesh out the respective business profiles, Google Reviews are included. Copying/pasting would be the definition of duplicate content. I wonder though if hyperlinking to the review itself would be enough? For a random example: "you literally have never had better ice cream. cutest shop in charleston sc" - Mandee Jalbert, Google Review Google doesn't appear to have a review embed option- am I wrong? If not, would the above attribution via the "Google Review" hyperlink be sufficient to head off any potential dings for duplicate content? Thanks! Stephen
            Thanks for your thoughts! I feel like this might make for a good presentation at our SoundBoard conference someday soon.

            Reviews and Ratings | | PerfectPitchConcepts
            0
          • Justine.Hedge

            Is It Beneficial to 'Like' My Clients Google Reviews?

            I have a client who is insisting that all of us in the office 'like' his positive reviews on Google. My boss & I are fine with doing this, but due to the industry the client works in, my staff is questioning doing this or not because they do not want to be associated with his company outside of work. Is there any SEO benefit to us liking his reviews or is this more for him to feel better that people are reading them? Does my staff have anything to worry about if they do 'like' his reviews?

            Reviews and Ratings | | Justine.Hedge
            3
          • HammerandHand

            Google Removed All Anonymous Reviews from GMB Listings with No Warning

            I just saw that Google is no longer accepting anonymous reviews for businesses, and in fact have REMOVED all current anonymous reviews. This just happened in late May, but I'm pretty surprised there hasn't been any talk about this, it's a pretty big deal. Before I knew this I called their "specialists" to ask why we lost so many reviews. I specifically asked if Google had changed their review requirements that would result in old reviews being removed. She said no. She's either not well informed or just lied. https://orthopreneur.com/anonymous-google-reviews-disappeared/ My company just lost 20+ positive reviews. Anyone else hurting from the change and finding solutions?

            Reviews and Ratings | | HammerandHand
            1
          • the-global-communicator

            Any experiences with Reviews.io?

            Hello, We have used Trustpilot.com for a few years in the past. Service was reasonable and they did what they were supposed to do. However, due to their price and requirement for a full-year payment upfront we stopped using their review collection service. Is someone using Reviews.io? They are included in Google Review Partners, which seems to be very encouraging:
            https://support.google.com/adwords/answer/2375474?hl=en Also, they have a decent price for their intermediary package (about $ 89/month) and don't require a yearly contract like Trustpilot and some others. Any experiences you could share about Reviews.io will be appreciated. Luciano, The Translation Company Group

            Reviews and Ratings | | the-global-communicator
            0
          • AL123al

            Client wants to delete Google My Business Due to Bad Review

            My client has received a bad review on Google and although has other good ones, wants to delete the current Google My Business page and open a new one. I disagree with this strategy but need some evidence to back it up. They are ranking well and so I don't want to upset the cart. I need reasons not to in terms of potentially harming rankings. Am I right that this could impact?

            Reviews and Ratings | | AL123al
            3
          • Andrew_In_Search_of_Answers

            Google My Business - Switching from Local to National Presence

            Hi, Before I started with my current employer (a national B2B company), someone set them up with a Google My Business page that has resulted in the home office appearing as a local search result. As a result, our competitors have a much more professional national Knowledge Graph sidebar complete with logo, Wikipedia blurb, social links, etc. displayed while we have a local result with reviews, images, and Google Map location. Since we are a B2B business with a national presence, I am trying to transition from the local to broader company Knowledge Graph result, but I'm struggling to find information on the best steps to remove the local result. While the reviews are improving, this is a service-based business with a B2C element when it comes to end users, so historical reviews have been unkind -- to the point that I'd like to make the transition to a national presence not only to better reflect the entire region we serve, but also to remove as much review visibility as possible. The only option in Google My Business I've seen so far is to report the business as being closed, which, of course, it is not. I know a big Step 1 is to get a new Wikipedia page for the business created. (The company is legitimately deserving of one. I'm still trying to find the most effective approach to tackling this without violating Wikipedia policies. ) Outside of that step, however, is there any sort of process someone can recommend for tackling this local-to-nation Google transition? Thanks, Andrew

            Reviews and Ratings | | Andrew_In_Search_of_Answers
            1
          • GabeGibitz

            How many Google reviews can I collect at once?

            I work for a University with 10,000+ students and alumni that could submit reviews. But how many reviews should I be collecting at one time? I don't want to overload the reviews and put up a red flag in Google...any insight on how much is too much?

            Reviews and Ratings | | GabeGibitz
            0
          • KempRugeLawGroup

            Too many reviews too quickly?

            Is there any sort of guideline on this? Right now, we have very few google reviews. However, I've cross referenced a list of our happiest clients with people who have g+ accounts. There are at least 12 clients, I feel strongly would write us g+ reviews if I asked them to. I want to just get the word out today, but I'm worried if 8-12 reviews in a week would red flag us. I've heard that getting too many reviews to quickly can be a problem, but I'm thinking that more like 100 than 10, but I have no idea. Most of my competitors don't have any reviews, and the most any of them have is 10. I don't know if that matters at all either in terms of triggering a red flag. I'd appreciate whatever insight you all could give. Thanks, Ruben

            Reviews and Ratings | | KempRugeLawGroup
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter

          Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.