Legacy domains
-
Hi all,
A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well.
Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was?
Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com.
What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains?
Many thanks,
Dan
-
Thanks both for responding - EGOL's response was a really straight answer, although I appreciate the detail from Ruth.
-
All of my 301 redirects will still be in place when I attend my own funeral and my business succession plan orders the new owners to maintain them.
If you don't redirect and there are still links out there on other websites, Google spiders will not follow them to your site. Human visitors who find these links and click them will discover air instead of your website.
-
Hi Dan,
It's important to remember that Domain Authority is a Moz-specific metric, measuring the power that inbound links to a domain are passing to it. It's based on a lot of research and information about how Google measures links, but isn't necessarily a reflection of how Google is actually perceiving and rating the inbound links to your site (since no outside party knows for sure exactly how Google is measuring link signals at any given time). Since those links still point to the legacy domains, they are still coming up in the Moz tools as having high DA. It's probable that Google is interpreting those signals passing through your redirects correctly and passing that link value on to your main domain, but if those redirects go away, that may change.
URLs will often remain in the index when they have links pointing to them, because Google is indexing the presence of that link - but a URL showing up in a site: search doesn't necessarily mean that it's ever showing up for any query. Is your main domain still getting a lot/much/any traffic from your legacy domains through those redirects? How much traffic is still getting to those legacy domains (whether via organic search traffic to still-indexed pages or, more likely, from people clicking on inbound links to the old pages) will dictate whether or not you need to keep the redirects live.
One thing I would recommend doing, that I always recommend when a domain is moved, is reaching out to the sites that link to your old domain and seeing if you can get them to update the links to the new domain. You won't have anywhere close to a 100% success rate with this, but it can decrease the number of links that are passing value through redirects and increase the number that pass value directly.
If you do decide to decommission the server and not re-host the redirects elsewhere, I would recommend planning that move in conjunction with a link building and promotion campaign for the new site, to attract new links to make up for any link juice that is lost from the old domains' redirects. I hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Old domain with HTTPS to new domain with HTTPS
I am a bit boggled about https to https we redirected olddomain.com to https://www.newdomain.com, but redirecting https://www.olddomain.com or non-www is not possible. because the certificate does not exist on a level where you are redirecting. only if I setup a new host and add a htaccess file will this work. What should I do? just redirect the rest and hope for the best?
Intermediate & Advanced SEO | | waqid0 -
Is there a benefit to changing .com domain to .edu?
Hey All! I'm wondering if there is any benefit (or if benefit could possibly outweigh the cost) to changing a domain from .com to a new .edu domain. The current .com domain has decent credibility already, and the .edu will have never been used before.
Intermediate & Advanced SEO | | frankandmaven1 -
Putting my content under domain.com/content, or under related categories: domain.com/bikes/content ?
Hello This questions plays on what Joe Hall talked about during this years' MozCon: Rethinking Information Architecture for SEO and Content Marketing. My Case:
Intermediate & Advanced SEO | | Inevo
So.. we're working out guidelines and templates for a costumer (sporting goods store) on how to publish content (articles, videos, guides) on their category pages, product pages, and other pages. At this moment I have 2 choices:
1. Use a url-structure/information architecture where all the content is placed in one subfolder, for example domain.com/content. Although it's placed here, there's gonna be extensive internal linking from /content to the related category pages, so the content about bikes (even if it's placed under domain.com/bikes) will be just as visible on the pages related to bikes. 2. Place the content about bikes on a subdirectory under the bike category, **for example domain.com/bikes/content. ** The UX/interface for these two scenarios will be identical, but the directories/folder-hierarchy/url structure will be different. According to Joe Hall, the latter scenario will build up more topical authority and relevance towards the category/topic, and should be the overall most ideal setup. Any thoughts on which of the two solutions is the most ideal? PS: There is one critical caveat her: my costumer uses many url-slugs subdirectories for their categories, for example domain.com/activity/summer/bikes/, which means the content in the first scenario will be 4 steps away from the home page. Is this gonna be a problem? Looking forward to your thoughts 🙂 Sigurd, INEVO0 -
Should I Forward Niche Site To Main Domain?
I have a niche site that was hit by penguin. I was never hit with a manual penalty, but it is obvious the algo update hit the site. I have submitted a disavow file, but it doesn't seem to have made an impact. The site does have good rankings on Yahoo and Bing. Should I close this site and 301 to the category page on my main site (i.e tshirts.com forwarded to mainsite.com/tshirts.html)? The main site had a drop after penguin, but is now receiving more traffic than pre-Penguin. The impact is mainly keyword specific (i.e keywords that appeared in anchor text dropped). Appreciate thoughts.
Intermediate & Advanced SEO | | inhouseseo0 -
Previously owned domain & canonical
Hi, I've recently joined the business and as part of the cleanup process I got told that we owned this domain preferredsafaris.com with some very similar content to our main site southernafricatravel.com. We're no longer owns the preferredsafaris.com domain but looking at Google's cache for it we realised that the title, meta description & page shown when looking at the 'cached page' is for our current domain even though it is showing the 'correct' URL there. I imagine this might have something to do with canonical set on those pages but the weird thing is all those pages now render 404 & do not show a canonical in the source code. I have used Google Removal Tool https://www.google.com/webmasters/tools/removals for all those URLs & Google says that it has removed them & yet they're still showing. What do you suggest? Any potential issue in regards to duplicate content here? Cheers, Julien
Intermediate & Advanced SEO | | SouthernAfricaTravel0 -
Redirect multiple domains to a primary domain
Hello that such I make the following query imagine we have three domains on the same thematic or category primary domain: domain-antiguo1.com (3 years) (200 Backlink), domain-antiguo2.net (10 years) (1000 Backlinks) and domain-antiguo3.com (6 years) (500 Backlinks) and decide to redirect all these domains favorite one: domain-principal.com The three domains registered refeccionar this google webmaster, has its respective income sitemap and google webmaster area change of address to the main domain the three domains are my property It would have a penalty for doing this practice?
Intermediate & Advanced SEO | | globotec0 -
Redirect on exact match domain to Brand domain question :)
Hi, If I have a website with the domain crazysocks.co.uk and a title tag 'black socks' would I see any benefit redirecting blacksocks.co.uk to crazysocks.co.uk, to give my keyword 'black socks' a boost in the SE's from the EMD. I see it loads where an EMD is indexed for its term but when you click the result it redirects to a branded domain. I personally cant see this being true but wanted to double check.
Intermediate & Advanced SEO | | activitysuper0 -
New domain name for existing site
Hi all, Our business has aquired a new domain name because there are several organisations closely related to ours that use similar domain names to target a niche group of users. We would like to use this new domain name to link to an existing website with content targeted at this user group as we feel that they will be more comfortable getting to the content via this new URL. After a useful search in these forums the majority of SEOMOZ gurus suggest that the new URL should be redirected to our current site using a 301 and we are happy to do this. However do we have to link the URL to our homepage or is it acceptable to link to a subfolder within the domain and then targeting content on this page to the user niche? Thanks for any input. Kind regards. Edit 11:38 The old url is oldcommunity.charity.com (we know having a subdomain is bad) this is where we manage all community engagement. The new url is www.newparticularcommunity.com and we would redirect this to oldcommunity.charity.com. The reason we have bought www.oldparticularcommunity.com is because the url is used by other charities for community engagement and is recognised by the community we are targeting. We are redirecting to our old site because we do not want to engage with them on this new url as our old site oldcommunity.charity.com already does this and can cater for the new community and perhaps they haven't realised that we can.
Intermediate & Advanced SEO | | tgraham0