undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Digital Marketing
  3. Web Design
  4. What is the best way to handle annual events on a website?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

What is the best way to handle annual events on a website?

Web Design
3
5
1.0k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Brando16
    Brando16 Subscriber last edited by Jul 5, 2016, 10:05 AM

    Every year our company has a user conference with between 300 - 400 attendees. I've just begun giving the event more of a presence on our website. I'm wondering, what is the best way to handle highlights from previous years? Would it be to create an archive (e.g. www.companyname.com/eventname/2015) while constantly updating the main landing page to promote the current event? We also use an event website (cvent) to handle our registrations. So once we have an agenda for the current years event I do a temporary redirect from the main landing page to the registration website. I don't really like this practice and I feel like it might be better to keep all of the info on the main domain. Wondering if anybody has any opinions or feedback on that process as well.

    Just looking for best practices or what others have done and have had success with.

    1 Reply Last reply Reply Quote 1
    • Brando16
      Brando16 Subscriber @ThompsonPaul last edited by Jul 19, 2016, 10:21 AM Jul 19, 2016, 10:21 AM

      Thank you Paul,

      This is exactly what I needed. I've been trying to push us in this direction but it's sometimes hard to break old habits. We might even be able to save a bit of money going this route.

      Thank again for the input!

      -Brandon

      1 Reply Last reply Reply Quote 0
      • ThompsonPaul
        ThompsonPaul last edited by Jul 19, 2016, 10:18 AM Jul 18, 2016, 10:56 PM

        Yup, there are many ways to do it, but it's vastly superior (I'd say critical) in terms of ongoing ranking and traffic generation to keep the primary content on a consistent URL the main domain. It's also vastly better for user experience as well.

        Ad EGOL recommends, definitely keep the URL on your own site consistent from year to year. Create the archives of each year's highlights as children of the primary page, and make sure you are linking to the current year's page from each of the year-archive pages. This give Search Engines a clear understanding of the relative hierarchy and currency of the pages.

        Do NOT 302 this page to the registration page. Simply add a call-to-action on the primary page to the registration page. You must have lots of good conference-related content on the primary page, not just a thin paragraph and a link to the reg page. You'll then want - if at all possible - to have the reg page (especially after successful registration) to redirect the visitor back to the primary page to give the followup info after registration.

        Ideally, you'll want to be able to insert your Analytics tracking code on the reg site as well, and then configure cross-domain tracking for it. That way you can easily track conversions. At the very least, if you can't set up your own Analytics on the reg page, add a referral exclusion for it so the visitor coming back from the reg page doesn't show as a new visit on the primary page. You can then add conversion tracking to that return page.

        These recommendations come from a background managing sites running up to 425 events per year, often with ticketing handled on a third-party site. 🙂

        Hope that all makes sense?

        Paul

        Brando16 1 Reply Last reply Jul 19, 2016, 10:21 AM Reply Quote 1
        • topic:timeago_earlier,13 days
        • Brando16
          Brando16 Subscriber @EGOL last edited by Jul 5, 2016, 1:56 PM Jul 5, 2016, 1:54 PM

          So it sounds like you create an archive for the previous years event? Moving the previous years highlights to another page so it can still be accessed?

          The url on our registration site changes but we redirect the main landing page to that url temporary. I think ideally the content for the event should be on the main domain and just utilize the third part event site to manage the registrations.

          Seems like there are so many ways to do this.

          1 Reply Last reply Reply Quote 1
          • EGOL
            EGOL last edited by Jul 5, 2016, 12:18 PM Jul 5, 2016, 12:18 PM

            We have a website with a page that links to events in our industry.

            Most of the events have a single homepage that is updated every year.  These homepages have a description of the upcoming event and links to agendas, registration, lodging, sponsors, speakers, exhibitors, past year highlights, etc.   If you do this your search engine visibility will develop over time because almost everyone that links to your event will link to this single page year after year, for all of their websites, and every time they mention the event over time.   Also, repeat visitors will be familiar and getting information, registering and finding lodging is "just like they did last year".

            However, other events change the URL and everything else every year.   This is a really bad idea because employees at businesses like mine, who link to events, will be snarling when they see that you have changed the URL again and must go on a treasure hunt to find it.  Potential attendees will have trouble finding your event too.   We have stopped linking to some of these events because finding the new pages, updating the links, and editing information is too demanding of employee time.  We have not deleted a lot of events.  Just the ones that are pain in the butt.  When they get in touch with us to complain we tell them, let us know when you are done playing musical URLs.

            Brando16 1 Reply Last reply Jul 5, 2016, 1:54 PM Reply Quote 2
            • 1 / 1
            1 out of 5
            • First post
              1/5
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • KempRugeLawGroup

              Weird Layout on Initial Website Load?

              Whenever I open my site from an uncached source, like google incognito, for a split second it displays purple links and a white background while it loads the rest of the content. I've included a screenshot. Is there any way to fix that.? The site is www.kemprugegreen.com. u8P9q

              Web Design | Aug 25, 2017, 10:17 PM | KempRugeLawGroup
              1
            • Stew222

              Is The HREF Link "Title" Tag Needed on Mobile Websites?

              Hello To Those Who Are Wiser Than I, I am wondering if the href link "title" tag is needed, or serves any purpose, on mobile websites?  Also, does it effect SEO in any way? I ask because generally the href link title tag provides more information to the user when they scroll their mouse over the link - but this action does not happen on mobile!  Users have no mouse and thus no extra information would be displayed. I'm really wondering if it still matters for SEO purposes on mobile though. -The UnEnlightened

              Web Design | Sep 19, 2016, 7:52 PM | Stew222
              0
            • CliqStudios

              Reasons Why Our Website Pages Randomly Loads Without Content

              I know this is not a marketing question but this community is very dev savvy so I'm hoping someone can help me. At random times we're finding that our website pages load without the main body content. The header, footer and navigation loads just fine. If you refresh, it's fine but that's not a solution. Happens on Chrome, IE and Firefox, testing with multiple browser versions Happens across various page types - but seems to be only the main content section/container Happens while on the company network, as well as externally Happens after deleting cookies, temporary internet files and restarting computer We are using a CMS that is virtually unheard of - Bridgeline/Iapps Codebase is .net Our IT/Dev group keeps pushing back, blaming it on cookies or Chrome plugins because they apparently are unable to "recreate the problem". This has been going on for months and it's a terrible experience for the user to have. It's also not great when landing PPC visitors on pages that load with no content. If anyone has ideas as to why this may be happening I would really appreciate it. I'm not sure if links are allowed, by today the issue happened on this page serversdirect.com/dm/geek-biz Linking to an image example below knEUzqd

              Web Design | Oct 20, 2014, 9:27 AM | CliqStudios
              0
            • DA2013

              Is there a way to redirect URLs with a hash-bang (#!) format?

              Hi Moz, I'm trying to redirect www.site.com/locations/#!city to www.site.com/locations/city. This seems difficult because anything after the hash character in the URL does not make it to the server thus cannot be parsed for rewriting. Is there an SEO friendly way to implement these redirects? Thanks for reading!

              Web Design | Jul 31, 2014, 11:43 AM | DA2013
              0
            • remkoallertz

              Best SEO practice - Umbrella brand with several domains

              Hi, we have several blogs and comparison sites on specific topics. All the domains rank on top positions in very competitive niche markets. We think that we can get more profit out of the domains when we put them under an umbrella brand. Customers that visit domain A can then also find products easily on domain B.  We see this for example on health.com, with several brands in the top. To maintain or improve our rankings i'm looking for specific information for the link structure. For example, is it better to have the 'about us'/rel=author on each domain, with contributors on that specific domain or is it better to have them all in the (umbrella) brand domain. At the moment we have the structure like this: domainA.com, domainA.com/blog, domainA.com/about-us  and  domainB.com, domainB.com/blog, domainB.com/about-us. I think to maintain the rankings it is best to keep specific content (like blog/ about us) on the domain. So is it the best to just do side wide links with a logo (like health.com) and what about hosting? We work with wordpress, so all domains will be hosted on one ip? when we use the multiple site option of WP? All information on this topic is more than welcome 🙂

              Web Design | Feb 25, 2014, 8:06 AM | remkoallertz
              0
            • ScottMcPherson

              Will google penalize a website for using a table layout?

              I just got a new client today and his entire website layout and structure is using tables instead of divs. This client is on a tight budget and wants to avoid unnecessary hours for re-coding the website, but at the same time he wants me to improve his SEO organically. This is the first time I've been asked to do work on an existing website that uses pure tables for the entire layout and I'm wondering if this effects the SEO in any way. So my question is, will tables effect rankings and SEO in any way?

              Web Design | Jun 13, 2013, 3:49 AM | ScottMcPherson
              0
            • wazza1985

              What CMS system is best?

              Hi Guys, I am in the process of developing some new areas of work and a good CMS is going to be required to make my SEO and everything included work to its best. What CMS systems are the best ones to use from an SEO prospective and generally all round? Thanks

              Web Design | Mar 22, 2011, 9:38 AM | wazza1985
              0
            • NewBuilder

              How do you visualize website structure

              How do you visualize a website structure in terms of (categories of) pages and interlinking. I use such visuals for discussing what you are actually doing now and what can be improved. I have made visuals I few times myself (basically making boxes representing categories of pages and lines representing internal links), but I found that I soon ran into a scheme of huge proportions and needed more paper and more time. Appreciate your thoughts!

              Web Design | Nov 18, 2014, 6:17 PM | NewBuilder
              2

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.