Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
301 Redirect or landing page
-
Hi everyone.
I'm currently doing some SEO for a client, at the moment he has some landing pages which are categorised, but the category is set as a 302 redirect. I have a dilemma whether to 301 redirect to the landing page or make a page for each category.
The link structure is as follows -
http://examplesite.co.uk/products/fire/company-1/product/
so currently this is set as a 302 redirect -
http://examplesite.co.uk/products/fire/company-1/
Do I make this page a category page and link the page to the children with some on-page optimisation or 301 redirect it?
-
We all agree that you should get rid of those 302's .
Then, Im kind of getting the idea... So, you're saying the possible solution: Turn the category pages into landing pages.
It's logical to me too. Of course making that move, will need well organization and a bit of preparation, so as nothing gets lost.
-
Hi Gaston,
It's a little difficult to explain without giving project details out but it's a little like this -
The company specialises in glass, they supply and fit a wide range of glass from other suppliers, so there are categories for each company that makes the glass and then the individual types of glass inside those categories.
e.g. Pilkington Glass - The Company that makes the glass. PyroClear - the product they make.
The first landing page is for fire glass (a general term), which then has a side navigation for the companies that make the glass, currently they link nowhere but on hover they show the more specific products which then link through to the pages.
But it's problematic for breadcrumbs etc, if someone click the brand of glass it just redirects with a 302 re-direct to the fire glass homepage. which could frustrate people and increase bounce rate.
Currently these categories just use a 302 redirect, I think there may be an opportunity to make these category pages into landing pages for broad search terms, which can then link to the more specific products. it would be more logical for the breadcrumbs and could serve a purpose for SEO.
I hope this makes more sense!
Lee
-
In that case you , you really want do the canonical tag to avaid as such potential harm.
-
No, of course! The site is currently using 302 redirects which were put in place by the web team. thanks for the help!
-
Hi lee,
Both pages show the exact same information?
If yes, then just add a canonical declaring the correct page to index and keep updated the sitemap.xml with the correct URLs.
Here some info about those:Canonicalization - Moz
XML Sitemaps: Guidelines on Their Use - MozIf no, then I don't fully understand your problem.
Hope it helps.
GR. -
In my opinion this could be address by using canonical tags however, 302 redirection is never been advice for this purposes.
Here is Google guide for your batter understanding. : https://support.google.com/webmasters/answer/139066?hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I redirect or add content, to 47 Pages?
We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this? I'm I right in thinking I have 2 options? Either add new content or redirect the page? Thanks in advance 🙂
On-Page Optimization | | laurentjb1 -
Does anyone know of a tool where you can get all of the keyword that any given landing page is ranking for?
I'd like to find out what landing pages are ranking for which keywords, but I haven't been able to find a tool that does it. I was hoping there would be something where I could submit the url and get a list of every keyword it is ranking for. Any thoughts or suggestions? Thanks!
On-Page Optimization | | Powerblanket0 -
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
How to 301 redirect, without access to .htaccess and to a new domain
There are few ways to do this and I would like to ask other Mozzers if they have found the best way. We have a site .co.uk and are moving it back to .com. However we do not have any access to the site folders for .co.uk. (We have to move it anyway as our provider is withdrawing their service). We have built our URL 301 redirect file and it is ready to go, but how to impliment it? We can repoint .co.uk to another site, and then redirect all traffic for each URL but this is quite messy, or just forget trying to 301 each page and just rediect the whole site.
On-Page Optimization | | BruceA
the .com has more authority already, but we ready do not want to frustrate visitors who are using a link to reach a product, only to find they hit our homepage and not the product. Your thoughts would be very welcome or other ideas Bruce0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
301 Redirect to product page or category?
We manage an ecommerce website that sells health products. A few products have now been discontinued. I’m just wondering what would be the best practice in this case. Should we 301 redirect to a similar product or to a similar category page? ANY HELP IS GREATLY APPRECIATED!
On-Page Optimization | | odegi0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0