undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Keyword variations on a single page

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Keyword variations on a single page

Technical SEO
3
6
2.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Smart_Start
    Smart_Start Subscriber last edited by Jul 6, 2016, 2:10 PM

    I have done the research and have compiled a list of a little over 100 keywords that are highly connected to our industry. I have used the metrics to rank those keywords and have given the top 50 of them a ranking. My intention is to use them on my site and make sure that all of my pages have a keyword focus. In doing this, I am running into some challenges. Any insight would be helpful.

    1. There are numerous keywords that have simple variations in them. I am trying to figure out if each variation needs it's own page. I have read articles (here on moz) that say that one page can rank for several keywords, and other articles that say that a simple variation can need it's own page. Not sure what to do here. Below is an example of what I mean.

    (examples: "my long tail keyword" , "my long tail" , "my long" , "long tail" , "long tail keyword" , "keyword long tail")

    2. Will it help to create a page for each one of the 50 or even the full 100? I have the opportunity to use blogs and FAQ's to assist with content creation.

    3. Since my brand ranks well and is obviously tied highly into my site, do I worry about including brand terms in my keyword focus or should I just focus on those search terms?

    1 Reply Last reply Reply Quote 0
    • Smart_Start
      Smart_Start Subscriber @Deacyde last edited by Jul 6, 2016, 3:46 PM Jul 6, 2016, 3:46 PM

      Deacyde,

      Your response about the user was good. You spend days and days researching keywords and sometimes you get lost in the weeds and forget what the whole thing is all about.

      1 Reply Last reply Reply Quote 0
      • LoganRay
        LoganRay @Smart_Start last edited by Jul 6, 2016, 3:43 PM Jul 6, 2016, 3:43 PM

        I usually go with the one that has the biggest opportunity for impressions - the one/two with the highest search volume. Usually means more competition for it, but you'll never outrank them if you don't try.

        1 Reply Last reply Reply Quote 0
        • Deacyde
          Deacyde last edited by Jul 6, 2016, 3:45 PM Jul 6, 2016, 3:38 PM

          Hello,

          Got to remember that if you create a page for each keyword variation, that those pages are going to have horrible metrics and could even hurt ranking for that keyword because of such.

          I have really seen great results when you focus all intent on the user, is making a bunch of pages that barely have content but target that keyword going to really help users?

          It would be better off to try and target one page for many variations, especially if that page is going to answer the user's search query. That's really how you should be setting your pages up, the keyword they rank for should be keywords that contain info being searched for otherwise you're going to have bad traffic that could send bad signals.

          You'd be better off writing blogs for those keyword variations and tying content and other pages ( like the parent keyword page ) into them with links to help add authority.

          Brand terms are mainly for homepage, about us page and possibly landing page of a category parent. Otherwise using your brand ( unless in a blog post ) is kinda stuffing things and wasting space that could be used by other keywords.

          Smart_Start 1 Reply Last reply Jul 6, 2016, 3:46 PM Reply Quote 1
          • Smart_Start
            Smart_Start Subscriber @LoganRay last edited by Jul 6, 2016, 3:37 PM Jul 6, 2016, 3:37 PM

            Logan,

            On your concept of grouping the keywords based on topic, how do you determine which one in the group is the focus keyword for the page?

            LoganRay 1 Reply Last reply Jul 6, 2016, 3:43 PM Reply Quote 0
            • LoganRay
              LoganRay last edited by Jul 6, 2016, 3:44 PM Jul 6, 2016, 3:30 PM

              Hi John,

              I recommend grouping your keywords into similar topics and associating them with either an existing URL on your site, or if the topic isn't currently discussed on your site, proposing a new URL. This process is called keyword mapping, where you take each keyword your tracking and pair it with a preferred URL. I start all of my SEO projects off with one, here's why:

              1. Provides a road map of what _existing _content needs to be updated
              2. Lays out what new content I need to create
              3. Prevents me from diluting the emphasis of one keyword by addressing a very similar one on another page
              4. Helps me set priorities on which content should be updated/generated first (I aggregate search volume for all associated URLs and work in a descending order)
              Smart_Start 1 Reply Last reply Jul 6, 2016, 3:37 PM Reply Quote 1
              • 1 / 1
              1 out of 6
              • First post
                1/6
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • techdesign

                Is there any benefit in using a subdomain redirected to a single page?

                For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers  etc. Is there a benefit ? Cheers

                Technical SEO | Apr 16, 2015, 8:47 PM | techdesign
                0
              • marcuslind90

                What to do with temporary empty pages?

                I have a website listing real estate in different areas that are for sale. In small villages, towns, and areas, sometimes there is nothing for sale and therefore the page is completely empty with no content except a and some footer text. I have thousand of landing pages for different areas. For example "Apartments in Tibro" or "Houses in Ljusdahl" and Moz Pro gives me some warnings for "Duplicate Content" on the empty ones (I think it does so because the pages are so empty that they are quite similar). I guess Google could also think bad of my site if I have hundreds or thousands of empty pages even if my total amount of pages are 100,000. So, what to do with these pages for these small cities, towns and villages where there is not always houses for sale? Should I remove them completely? Should I make a 404 when no houses for sale and a 200 OK when there is? Please note that I have totally 100,000+ pages and this is only about 5% of all my pages.

                Technical SEO | Dec 29, 2014, 4:32 AM | marcuslind90
                0
              • bobjohn1

                Duplicate content on Product pages for different product variations.

                I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?

                Technical SEO | Apr 14, 2014, 1:10 PM | bobjohn1
                0
              • JimDirectMailCoach

                When creating parent and child pages should key words be repeated in url and page title?

                We are in the direct mail advertising business:  PrintLabelAndMail.com Example: Parent:
                Postcard Direct Mail Children:
                Postcard Mailings
                Postcard Design
                Postcard Samples
                Postcard Pricing
                Postcard Advantages should "postcard" be repeated in the URL and Page Title? and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?

                Technical SEO | Dec 15, 2013, 10:54 AM | JimDirectMailCoach
                0
              • Charlessipe

                Is the Authority of Individual Pages Diluted When You Add New Pages?

                I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages? Do you worry that adding more pages will hurt pages that were previously published?

                Technical SEO | Aug 14, 2013, 8:47 AM | Charlessipe
                0
              • franchisesolutions

                What is the best way to find missing alt tags on my site (site wide - not page by page)?

                I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!

                Technical SEO | Nov 12, 2015, 4:17 PM | franchisesolutions
                1
              • MarieHaynes

                How to identify orphan pages?

                I've read that you can use Screaming Frog to identify orphan pages on your site, but I can't figure out how to do it.  Can anyone help? I know that Xenu Link Sleuth works but I'm on a Mac so that's not an option for me. Or are there other ways to identify orphan pages?

                Technical SEO | May 25, 2014, 8:56 PM | MarieHaynes
                0
              • Malarowski

                Does a TM in the keyword have effect?

                If I include TM in a keyword string, does this make it another keyword or does Google ignore that? Example: Kentucky Hot Sauce vs Kentucky Hot (TM) sauce. Of course the TM would be done properly via ™ Cheers.

                Technical SEO | Aug 18, 2011, 2:37 PM | Malarowski
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.