Blog article URL - with or without date?
-
Quick question to all you folks: does including the date in a blog article's permalink affect rankings? For example, here's an article with the month and year, as well as the blog title: http://www.ayzanyc.com/blog/2012/12/difference-between-hot-chocolate-hot-cocoa/
Is it better to omit the date and just put the blog title?
Also, if is better to avoid using the date, is it worth it to change the link structure of our previous articles (given that the URL will now be different), or should we just focus on future articles?
Thanks ahead of time for your advice.
-
@Paul "I always include the publish date in the post itself because little frustrates me more than not being able to tell whether an article's recommendations are current or not."
WORD
-
Just wanted to chime in and agree with the suggestion of leaving the post publish date within the post content. That is also a source of frustration for me!
-
I'm with David that the dates in the URL structure aren't really beneficial and could actually be harmful unless you're a news site of some sort.
I always include the publish date in the post itself because little frustrates me more than not being able to tell whether an article's recommendations are current or not, but don't see any reason to emphasise the date in the URL.
According to top WordPress SEO Joost deValk, the presence of the dates in URLs can hurt clickthrough rates from the SERPs as well.
Because you're on WordPress, it would be quite difficult to change URLs only for new posts .Because it's templated, making the URL structure change is going to affect all posts. Which means it's imperative that you implement a redirect for all the old posts when you update to the new URLs.
Fortunately, this is a snap to do as Yoast has written a little web-app to help you create the redirect automatically without needing to know anything about the code.
He's written a post about the why's which further answer your question, and includes a link to the tool he built to create the necessary redirect. http://yoast.com/change-wordpress-permalink-structure/
Hope that helps?
Paul
-
It depends on the type of content you are writing. For say, if you are covering news articles, it would be better if you mention the date in the URL: as also in the article, somewhere.
But if the articles are basically ever green content, you should be better off with dates.
-
Personally, I would omit the date. It unnecessarily lengthens / add folder structure to the URLs.
I also prefer removing the trailing slash at the end of the URL.
It's your call whether or not you change the existing URLs, be mindful to implement a 301 redirect if you go down that route.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL ASCII Characters Issue
Hi guys; Is there any different between URL whit capital ASCII code and URL with small ASCII Code? For example I have 2 URLS for one page like this: 1- 332-%D8%AA%D8%AD%D8%B5%DB%8C%D9%84-%D8%AF%D8%B1-%DA%A9%D8%A7%D9%86%D8%A7%D8%AF%D8%A7.html 2- 332-%d8%aa%d8%ad%d8%b5%db%8c%d9%84-%d8%af%d8%b1-%da%a9%d8%a7%d9%86%d8%a7%d8%af%d8%a7.html both of them point to same page but no 1 is non SSL and no 2 is ssl version! and whole pges of site forces to https
Technical SEO | | seoiransite0 -
URL is invalid: Why?
Hello everyone, I am currently listing my company on business directories. For some websites however when I add my website URL, it comes up as URL is invalid. What could be the reason for this? I have tried different variations like www., http:// and https://. Kind Regards,
Technical SEO | | SMCCoachHire
Aqib0 -
Some Old date showing in SERP
I see some old date Jan 21 2013 showing up for some categories in Google search results. These are category pages and I do not see the date in view source. This is not a wordpress site or a blog page. We keep changing this page by removing/adding items so it is not outdated.
Technical SEO | | rbai0 -
How do I deindex url parameters
Google indexed a bunch of our URL parameters. I'm worried about duplicate content. I used the URL parameter tool in webmaster to set it so future parameters don't get indexed. What can I do to remove the ones that have already been indexed? For example, Site.com/products and site.com/products?campaign=email have both been indexed as separate pages even though they are the same page. If I use a no index I'm worried about de indexing the product page. What can I do to just deindexed the URL parameter version? Thank you!
Technical SEO | | BT20090 -
Spaces (actual spaces) in URL
Hi all, Is there a huge loss of SEO performance if a URL shows spaces with an actual space (i.e. %20) in the URL rather than a "-" (or indeed a "_")? I know the preferred option is to have a "-", but I am just wondering if it is worth our effort to manually change the "%20" to a "-" in all the instances? Thanks 🙂 Diana
Technical SEO | | Diana.varbanescu0 -
Htaccess help... I moved my blog from a seperate domain to newdomain.com/blog
Hi, I need help with my htaccess file, I've been told. I moved a blog i had hosted somewhere else to a directory on my ecommerce site. I was told i would need to write something to go in the htaccess file so the sites would not become duplicate content, but I'm a novice and have no idea how to write that code. blog moved from www.whosyourmoondoggie.com to www.moondoggieinc.com/blog Please help, or direct me to the right tutorial 🙂 Thanks! KristyO
Technical SEO | | KristyO0 -
Cyrillic letter in URL - Encoding
Hi all We are launching our site in Russia. As far as I can see by searching Google all sites have URLs in latin letters. Is there a special reason for this? - It seems that cyrillic letters also work. My technical staff says that it might give some encoding problems. Can anyone give me some insight into this? Thanks in advance.. / Kenneth
Technical SEO | | Kennethskonto0 -
Negative url name?
I have a new client who has the letters "BB" at the start of his url name, bbzautorepair.com. He was told by someone at Google Adwords that the letters "BB" in his url name could hurt him with Google rankings. Reason being that Google red flags anything or website to do with firearms, guns and ammunition. He was told that the letters "BB" could be mistaken or red flagged for "BB Gun". Seems a bit far fetched. Has anyone every heard of such a thing? Thanks
Technical SEO | | fun52dig
Gary Downey0