Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
301 vs 410
-
Hello everyone!
I'm going through a large list of old 404 links that search console has given me and a lot of these links need to be 301'd. My question is, should I 410 some of these links if I can't find a good place to 301 to? Or is there another thing I should do that is better practice.
Thanks!
-
There is nothing "bad practices" about allowing a non-existent page to 404. People often times forget that a 404 isn't a signal that something is broken and needs fixing, its just a status code that returns "Not Found". Sometimes it makes sense for things not to be found on your site because they were never there in the first place. 404s eventually stop being crawled and indexed.
You shouldn't just bulk redirect things to your homepage though. Its always best to have a 301 point to the most relevant page based on what the original page was. If there is no most relevant page, have you considered 301-ing them to one step up in the site navigation? (i.e. a category page or hub page)
-
Hi Paul,
I also would not recommend 410 for this purposes. I think, you should go for 301 this will help by all means. In the case of any niche links to those old pages or any osrt juice you may have on those pages will shift over.
Hope it would helps
-
Many of these don't. Should I 410 these instead? I'm thinking I might just 301 all of them to our homepage. They are quiet old
-
If there is any possibility of relevant backlinks to these missing pages I would recommend 301 redirects to your homepage or other related pages to pass on that link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects - Large .htaccess file question
We are moving about 5000 pages from root into different folders. We need to individually 301 each page because the are sitting at root level now: mysite.com/page.com We want to move them to: mysite.com/folder/page.html etc I dont think redirect match can works because of the different files names and folders they are being moved in to. Will 5000 entries in .htacess slow site loading? Any other suggestions how to handle?
On-Page Optimization | | leadforms0 -
Does blogging with a wysiwyg negatively affect SEO (vs. hand coding)?
Many bloggers use a wysiwyg editor to write posts. Are there any drawbacks to wysiwyg vs plain text? When I write blogs I prefer to hand code my text to be sure everything is optimized. My feeling is that wysiwyg leads to code bloat and generally fewer optimization opportunities. I have no real evidence. Is there any reason not to use the wysiwyg editor?
On-Page Optimization | | Jason-Rogers0 -
Phone number formatting - Periods vs Dashes
Are there any best practices on phone number formatting regarding using periods XXX.XXX.XXXX vs dashes XXX-XXX-XXXX? What about using parentheses on the area code (XXX)XXX-XXX? This is regarding a phone number on a contact apge...
On-Page Optimization | | WorkhorseMKT0 -
Duplicate anchor text vs poor relevance in internal links
We're writing a number of blog posts, all based around a particular head-term (call it "women's widgets"). Each post will be centered around a different long-tail keyword (e.g. "women's brandA widgets", "women's brandB widgets", "women's type1 widgets", etc.). We want to link from the blog posts back to the main "women's widgets" category-level page on our site. Should we: a) Use the words "women's widgets" in each blog post and link that to the "women's widgets" page? This would be the most relevant, but it also seems like using the same anchor text on all of the posts, and linking to the main page, is not good since Google doesn't like seeing the same exact anchor text all the time, right? b) Link the long-tail keyword ("women's brandA widgets") to the main "women's widgets" page? That would solve the anchor text duplication issue, but then the anchor text doesn't seem relevant to the page being linked to (it might never mention "brandA" on that main page at all), and I think it would also hurt the blog post's chances of ranking for the long-tail keyword since we're basically saying that there's a more relevant page for that keyword somewhere else (i.e. you shouldn't link out from a page using the phrase you're trying to optimize that page for). c) Link a nearby word/phrase instead? For example, we could say "Trust Companyname.com for your women's widget needs", and link "Companyname.com" to the "women's widget" page. By proximity to the keyword phrase, that may help a bit, but again the relevancy of the anchor text to the page being linked to is fairly low. I'd hate to have a bunch of "click here", "read this" or "company name" anchor texts being used, just in the name of not overusing the head-term in the anchor text. Are we just missing something, or misunderstanding Google's preferences? What do you do when you don't want to overuse a keyword in anchor text, but you still want to link to a main category-level page using the head-term in order to tell Google that that is the most relevant, best page for that keyword? Is anchor text duplication more of a problem for external backlinks, and less of an issue for internal interlinking? Do you have a different suggestion, other than what I outlined above? Thanks for the help!
On-Page Optimization | | BandLeader
John0 -
Redirecting deleted posts 301 vs 302
There is a category on WP where job ads are posted. when a post got deleted I would like to pass 404 error page and redirect all those deleted posts to specific category. I found WP plugin Auto Redirect 404 in 301 for Trashed Posts which does redirect deleted post to specific URL. But posts which are in the trash (not permanently deleted) will get 302 redirects. Those deleted permanently will get 301 redirects. Should I try editing this plugin or find another why? Maybe there is similar way with Redirection plugin?
On-Page Optimization | | OVJ0 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1 -
.us VS .com
In general from what I have experienced a location specific extension such as .co.uk geo-targeted to the same location gives the best results when ranking BUT when I look at results from the US, page after page shows results of .com, surely if my above statement is true then a .us domain extension should rank better then a .com.
On-Page Optimization | | activitysuper0