Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does an Apostrophe affect searches?
-
Does Google differentiate between keyphrase structures such as Mens Sunglasses & Men**'**s Sunglasses? I.e. does the inclusion/exclusion of an apostrophe make any difference when optimising your main keyword/phrase for a page?
Keyword explorer appears to give different results..... I.e. no data for Men's Sunglasses, but data appears for Mens sunglasses. So if I optimise my page to include the apostrophe, will it screw the potential success for that page?
Thanks
Bob
-
Hi there!
Search engines have gotten smarter in the past few years and should be able to determine that the keyword (with AND without an apostrophe) means the same thing. I wouldn't worry about the keywords you're tracking and the keywords you're using within your content if the only difference is the apostrophe usage.
-
Thank you Rob, that really helps!
-
Hi Bob,
Search engines are pretty good about grammar and punctuation. As a general rule, rankings aren't impacted by your use (or lack thereof) of punctuation in your titles, content, etc.
The only time punctuation in your content might make a difference is if the punctuation alters the meaning of the sentence - an example I like to use involves a title of an article on Rachel Ray which reads, "Rachel Ray finds inspiration in cooking her family and her dog" which, with proper grammar, would read, "Rachel Ray finds inspiration in cooking, her family and her dog". Obviously, these 2 sentences mean completely different things, and Google will pick up on that based on your content.
The reason keyword explorer is kicking back no data for the search term including the apostrophe is likely because no one uses the apostrophe when conducting their search. As an example, if I am looking for a plumber in New York City, I'm going to search "plumber new york city" or "plumber nyc" rather than "I am looking for a plumber in New York City, New York".
To answer your question directly:
No, using apostrophes in your content will in no way impede your ability to rank for your keyword in the example you have given. You have given contextual information which Google will interpret and rank your pages accordingly.
Hope this helps to explain what's going on. Let me know if you have any follow-up questions.
Cheers,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page disappears from Google search results
Hi, I recently encountered a very strange problem.
Technical SEO | | JoelssonMedia
One of the pages I published in my website ranked very well for a couple of days on top 5, then after a couple of days, the page completely vanished, no matter how direct I search for it, does not appear on the results, I check GSC, everything seems to be normal, but when checking Google analytics, I find it strange that there is no data on the page since it disappeared and it also does not show up on the 'active pages' section no matter how many different computers i keep it open. I have checked to page 9, and used a couple of keyword tools and it appears nowhere! It didn't have any back links, but it was unique and high quality. I have checked on the page does still exist and it is still readable. Has this ´happened to anyone before? Any thoughts would be gratefully received.0 -
Googlebot and other spiders are searching for odd links in our website trying to understand why, and what to do about it.
I recently began work on an existing Wordpress website that was revamped about 3 months ago. https://thedoctorwithin.com. I'm a bit new to Wordpress, so I thought I should reach out to some of the experts in the community.Checking ‘Not found’ Crawl Errors in Google Search Console, I notice many irrelevant links that are not present in the website, nor the database, as near as I can tell. When checking the source of these irrelevant links, I notice they’re all generated from various pages in the site, as well as non-existing pages, allegedly in the site, even though these pages have never existed. For instance: https://thedoctorwithin.com/category/seminars/newsletters/page/7/newsletters/page/3/feedback-and-testimonials/ allegedly linked from: https://thedoctorwithin.com/category/seminars/newsletters/page/7/newsletters/page/3/ (doesn’t exist) In other cases, these goofy URLs are even linked from the sitemap. BTW - all the URLs in the sitemap are valid URLs. Currently, the site has a flat structure. Nearly all the content is merely URL/content/ without further breakdown (or subdirectories). Previous site versions had a more varied page organization, but what I'm seeing doesn't seem to reflect the current page organization, nor the previous page organization. Had a similar issue, due to use of Divi's search feature. Ended up with some pretty deep non-existent links branching off of /search/, such as: https://thedoctorwithin.com/search/newsletters/page/2/feedback-and-testimonials/feedback-and-testimonials/online-continuing-education/consultations/ allegedly linked from: https://thedoctorwithin.com/search/newsletters/page/2/feedback-and-testimonials/feedback-and-testimonials/online-continuing-education/ (doesn't exist). I blocked the /search/ branches via robots.txt. No real loss, since neither /search/ nor any of its subdirectories are valid. There are numerous pre-existing categories and tags on the site. The categories and tags aren't used as pages. I suspect Google, (and other engines,) might be creating arbitrary paths from these. Looking through the site’s 404 errors, I’m seeing the same behavior from Bing, Moz and other spiders, as well. I suppose I could use Search Console to remove URL/category/ and URL/tag/. I suppose I could do the same, in regards to other legitimate spiders / search engines. Perhaps it would be better to use Mod Rewrite to lead spiders to pages that actually do exist. Looking forward to suggestions about best way to deal with these errant searches. Also curious to learn about why these are occurring. Thank you.
Technical SEO | | linkjuiced0 -
CSS user select and any potential affect on SEO
Hi everyone and thank you in advance for your helpful comments. We have a client who is concerned about copying of content from their site because it has happened a few times in the last few years. We have explained that the content is essentially publicly available and that using the CSS selector user-select to prevent selection of text will really only prevent the technically limited users from working out how to get the text. He is happy that it will at least stop some people. So the question is would there be any way that this would have an affect on SEO? We would make an assumption that it doesnt but putting it out there for some feedback. Cheers Eddie
Technical SEO | | vital_hike0 -
Does the use of a unicode character high up on page adversely affect SEO?
I work for a company in the travel industry and we are currently in the process of building out a 360-degree video landing page to inspire travel to our destination. There is some desire from individuals on my team to use the unicode degree symbol ( ° ) after 360 to ensure clarity. We currently have the ° symbol in the Page Title and H1 tag. Does the use of a unicode character adversely affect SEO? Our concern is that it is very unlikely that people are searching for 360-degree videos using the unicode symbol. We also have it fully written out as well. Just want to make sure we won't get dinged for this. Thanks!
Technical SEO | | andrewddc1 -
Discrepancy in actual indexed pages vs search console
Hi support, I checked my search console. It said that 8344 pages from www.printcious.com/au/sitemap.xml are indexed by google. however, if i search for site:www.printcious.com/au it only returned me 79 results. See http://imgur.com/a/FUOY2 https://www.google.com/search?num=100&safe=off&biw=1366&bih=638&q=site%3Awww.printcious.com%2Fau&oq=site%3Awww.printcious.com%2Fau&gs_l=serp.3...109843.110225.0.110430.4.4.0.0.0.0.102.275.1j2.3.0....0...1c.1.64.serp..1.0.0.htlbSGrS8p8 Could you please advise why there is discrepancy? Thanks.
Technical SEO | | Printcious0 -
How to remove Parameters from Google Search Console?
Hi All, Following are parameter configuration in search console - Parameters - fl
Technical SEO | | adamjack
Does this parameter change page content seen by the user? - Yes, Changes, reorders, or narrows page content.
How does this parameter affect page content? - Narrow
Which URLs with this parameter should Googlebot crawl? - Let Googlebot decide (Default) Query - Actually it is filter parameter. I have already set canonical on filter page. Now I am doing tracking of filter pages via data layer and tag manager so in google analytic I am not able to see filter url's because of this parameter. So I want to delete this parameter. Can anyone please help me? Thanks!0 -
301 Redirects, Sitemaps and Indexing - How to hide redirected urls from search engines?
We have several pages in our site like this one, http://www.spectralink.com/solutions, which redirect to deeper page, http://www.spectralink.com/solutions/work-smarter-not-harder. Both urls are listed in the sitemap and both pages are being indexed. Should we remove those redirecting pages from the site map? Should we prevent the redirecting url from being indexed? If so, what's the best way to do that?
Technical SEO | | HeroDesignStudio0 -
Site disappearing from search for a certain keyword
I was wondering if someone has encountered the same problem as me. I was doing some changes on the frontpage of one of my clients' website, especially some redirections, and my site has disappeared from Google for the main keyword on the page. So, if I look for my page on Google, instead of seeing my page first, I no longer see my page, at all. All I've done was a 301 redirection from index.html to the domain name. Now, I changed everything back to how it was before. More precisely, I've done that 2 weeks ago. But, no change in Google. I checked Bing and Yahoo, my site appears first when I search for that specific keyword. Any ideas how long will it take for Google to see that I am not doing anything wrong with redirections? Or any idea at all?
Technical SEO | | webmasterles0