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  5. Schema type for non-profit fundraiser?

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Schema type for non-profit fundraiser?

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  • ZERO_Cancer-JD
    ZERO_Cancer-JD Subscriber last edited by Dec 15, 2016, 8:44 PM

    Anyone have bright ideas for which schema.org type to use for something like a run/walk fundraiser? Ive been using SportsEvent, but that's really more fit for, "I'm buying a ticket to watch the team play the football game at the stadium."

    What we're trying to do is sign folks up to create their own fundraising webpage, then show up at an event. Google wants ticketed events to have a performer, but this is more like RSVPing for a party. Events and products feel a bit like a round peg in a square hole, but Website seems really generic for everything going on in this kind of site.

    At the same time, participants are creating fundraising pages...yeah it's related to a location/time-based event, but visitors aren't really buying tickets to watch that runner "perform," they're donating to a non-profit to fight cancer. And think about applying the fundraiser to a non-sports event (e.g. donate your birthday, grow facial hair, be a secret santa, etc). Or a donation drive...those might have a product attached (kickstarter), or the giving itself might be the "product" (gofundme).

    Thoughts? Here's what I've mapped out at the moment, but I don't know how I feel about it.

    1 Reply Last reply Reply Quote 0
    • MiriamEllis
      MiriamEllis Subject Expert @ZERO_Cancer-JD last edited by Dec 28, 2016, 6:49 PM Dec 28, 2016, 6:49 PM

      Hi Jeremy,

      Hmm, sorry if that's creating an issue. I'd suggest getting in touch with Touchpoint Digital's David Deering to see if he has time to consult with you on any complex schema issues you can't resolve or find good advice for. He's the master, as far as local schema is concerned. Sorry my suggested solution seems like it wouldn't resolve the issue.

      1 Reply Last reply Reply Quote 0
      • ZERO_Cancer-JD
        ZERO_Cancer-JD Subscriber @MiriamEllis last edited by Dec 23, 2016, 1:20 AM Dec 23, 2016, 1:19 AM

        Thanks for the response. That's somewhat close to what I have now with SportsEvent (and Org as the sponsor), but even if I just make it a plain 'ol event, Google still complains about the lack of performer.

        MiriamEllis 1 Reply Last reply Dec 28, 2016, 6:49 PM Reply Quote 0
        • MiriamEllis
          MiriamEllis Subject Expert last edited by Dec 19, 2016, 5:52 PM Dec 19, 2016, 5:52 PM

          Hi Jeremy!

          Would it not be organization/event Schema that would apply to your situation?

          https://schema.org/Organization

          That would be my best guess on this.

          ZERO_Cancer-JD 1 Reply Last reply Dec 23, 2016, 1:19 AM Reply Quote 0
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