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  4. Best schema option for condos / condominiums?

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Best schema option for condos / condominiums?

On-Page Optimization
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  • donnieath
    donnieath last edited by Feb 2, 2017, 1:24 PM

    Hey guys, I'm doing a review on some schema on some of our sites. Most of them are generic using LocalBusiness.

    There are a few more specific schemas I could use, but not sure what would be the most relevant. Wondering if any of you have a suggestion or ideas?

    https://schema.org/Residence

    https://schema.org/LodgingBusiness

    https://schema.org/ApartmentComplex

    or I could just stick with LocalBusiness.

    I'm leaning towards LodgingBusiness or ApartmentComplex.... but when I think of LodgingBusiness I think of something temporary / vacation type deal like hotels. Apartments... kind of self explanatory, a condominium isn't exactly an apartment but perhaps it is more comparable to an apartment than a hotel, motel or inn. What are you thoughts on this?

    Also, which "format" is better to use RDFa, microdata, or JSON-LD. Does it matter?

    1 Reply Last reply Reply Quote 0
    • Hurf
      Hurf @donnieath last edited by Feb 2, 2017, 6:59 PM Feb 2, 2017, 6:59 PM

      Excellent. I have to say, the number of schema they offer is bewildering. Glad to hear you're sorted.

      1 Reply Last reply Reply Quote 0
      • donnieath
        donnieath @Hurf last edited by Feb 2, 2017, 6:44 PM Feb 2, 2017, 6:44 PM

        Thanks, I actually found a GatedResidentCommunity which is perfect for them.

        I went with JSON-LD this time, in the past I used microdata and will probably never do that again lol. JSON-LD was a lot easier and quicker. Oh wow thanks for the link, will probably put that to use in the future!

        Thanks for the reply!

        Hurf 1 Reply Last reply Feb 2, 2017, 6:59 PM Reply Quote 0
        • Hurf
          Hurf last edited by Feb 2, 2017, 5:49 PM Feb 2, 2017, 5:49 PM

          I think I'd go with either Residence or ApartmentComplex and pick what best suits from there - a quick glance suggests both would suit (though you'll know more about that than I).

          I'd go with JSON-LD (and have done) all the way: It's a lightweight, flexible and easy way to add metadata to sites. It's robust and forgiving so unlikely to break anything. It plays well with Google and opens up the a lot of options for you.

          There's also a nifty looking JSON-LD generator, here: https://www.schemaapp.com/tools/jsonld-schema-generator/

          All the best with the project!

          donnieath 1 Reply Last reply Feb 2, 2017, 6:44 PM Reply Quote 0
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