What can we do to optimize / be mobile-friendly for PDFs?
-
I'm getting a "Your page is not mobile-friendly." notice in the SERPs for all of our PDFs. I check the pdf on the phone and it appears just fine.
-
Hi John,
Are you still seeing the 'not mobile friendly' warning in the SERPs? I checked just now and wasn't able to replicate.
-
Great question! I found this guide very helpful: https://forums.adobe.com/thread/1008278
Key points from this guide:
PDF Optimizer (Learn how to reduce size, remove fonts embedding, remove unwanted data etc)
Acrobat 9
Acrobat X
http://help.adobe.com/en_US/acrobat/pro/using/WS58a04a822e3e50102bd615109794195ff-7c88.w.h tml
Conversion Process:
To create smaller size PDF, I would suggest to plan it from the beginning. As Dave mentioned- smallest size PDF, you can select this joboption from the conversion dialog box (If you have the origional document word etc.which you are creating a PDF from). This will automatically do maximum part of the job for you. So, try to keep the size lower from the beginning of PDF creation won't give you much trouble later.
Images:
You can also create small thumnails of the images and insert them in the origional document before conversion. do not resize them in the document as it still contains the origional size. Try to compress them or resize them outside the document and then finally insert them.
For example: if the image is 640x480 and you want only 50x50 in the PDF document. Try to resize it using some applications like Adobe Photoshop or MS Office picture manager (comes in MS Office suite) or using many apps freely available online. then finally insert them in the document. If you resize them in the document itself, they will still be containing the origional size.
Along with this, try downsampling the images to 72ppi (using Acrobat PDF optimizer) and use poster images instead of the videos. These images can have links pointed to the videos over website.
PDF Size:
Try to keep the PDF size between 1-2 MBs.
I hope that this helps! Good luck to you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I stop my facets being crawled?
Hi If my facets are being crawled, how can I stop this? Or set them up so they are SEO friendly - this is new to me as I haven't had to deal with lots of facets in the past. Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list& I've been trying to read up on URL parameters etc, I'm new to it so it's taking some time to understand Any advice would be great!
Intermediate & Advanced SEO | | BeckyKey0 -
Drop in Mobile & Tablet Rankings
We have pretty strong rankings and have done since we launched our business in 2004. Over the past two months, we have seen a strong growth in rankings after a bit of a drip last year, however over the past week we have seen a significant drop off in organic traffic. Further analysis has shown that this is coming from mobile/tablet traffic, as the desktop traffic has been fairly consistent. There does appear to be a drop (across all main keywords) on mobile/tablet, but again there is no noticeable drop in desktop rankings. I am obviously aware Google treats these differently, but we can find no obvious reasons why this might have occurred. It is almost as if some sort of penalty has been applied on mobile/tablet only. There are no warnings or obvious problems in webmaster tools and our mobile/tablet site is mobile optimised. At a bit of a loss and would appreciate a bit of guidance in where you think we should start to understand what is causing this and how we should go about correcting it. Thanks in advance for the help.
Intermediate & Advanced SEO | | simonukss0 -
Can you nofollow a URL?
Hey Moz Community, My questions sounds pretty simple but unfortunately, it isn't. I have a domain name (we'll use example.com for this) http://example.com which 301 re-directs to http://www.example.com. http://example.com has bad links pointing to it and http://www.example.com does not. So essentially, I want to stop negative influences from http://example.com being passed on to http://www.example.com. A 302 re-direct sounds like it would work in theory but is this the best way to go about this? Just so you know, we have completed a reconsideration request a long time ago but I think the bad links are still negatively affecting the website as it does not rank for it's own name which is bizarre. Actual Question: How do I re-direct http://example.com to http://www.example.com without passing on the negative SEO attached to http://example.com? Thanks in advance!
Intermediate & Advanced SEO | | RiceMedia0 -
How can a Page indexed without crawled?
Hey moz fans,
Intermediate & Advanced SEO | | atakala
In the google getting started guide it says **"
Note: **Pages may be indexed despite never having been crawled: the two processes are independent of each other. If enough information is available about a page, and the page is deemed relevant to users, search engine algorithms may decide to include it in the search results despite never having had access to the content directly. That said, there are simple mechanisms such as robots meta tags to make sure that pages are not indexed.
" How can it happen, I dont really get the point.
Thank you0 -
How can a page be top rated for a phrase it does not have?
Hi, While looking to buy a Christmas gift to my wife I was searching for yellow diamonds. Being a bit familiar with SEO I gotta understand how the following page was ranked 4th for "yellow diamonds": http://www.bluenile.com/diamonds/fancy-color-diamonds The phrase yellow diamonds is not mentioned even once! Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Mobile alternates and redirects
Hi! We have a desktop version of our site at http://www.domain.com, and some weeks ago, we launched a mobile edition at http://m.domain.com, replicating the most important sections of the site, but not yet all of them. Actually, if you access with a mobile device userAgent to any desktop url you are redirected to the home of the mobile web. This is the only redirect implemented about mobile and desktop versions. A) Shall we also redirect "Googlebot-Mobile" to our mobile site, or it could be considered cloaking?
Intermediate & Advanced SEO | | marianoSoler98
B) Its necessary to implement the rel="alternate" media="handheld" tag in all of our Desktop SEO URLs? And in our mobile ones? Can't it be implemented via sitemaps like the rel="alternate" hreflang="x" tag?
C) Would the linkbuilding job done on the Desktop version affects the Mobile also, or we would still need to do a separate job? Thanks!0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
Intermediate & Advanced SEO | | Melia0