Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Google want contact numbers in the meta description?!
-
Reading up it seems like there's complete free reign to enter what you want in the meta description and they are not considered a direct ranking signal
However I have added contact numbers to the meta descriptions for around 20 reasonably high ranking pages for my company and it seems to have had a negative effect (taken screen grabs and previous rankings)
More strangely when you 'inspect' the page the meta description features the desired number yet when you find the page in the serps the meta description just does not feature the number (page has been cached and the description does not carry on)
I'm wondering whether such direct changes are seen as spam and therefore negative to the page?
-
Adding your contact number is allowed, but I wouldn't necessarily recommend it -- especially if you use tracked phone numbers on your website to track the leads coming in organically, direct, paid, etc.
i recommend mkaing your meta descriptions catchy and include a call to action that will entice them to click through to your site, which is where they will find your contact information.
-
Linda, EGOL - thanks for your help
-
Google uses meta descriptions as suggestions and then shows whatever it thinks is most useful to the searcher.
So if Google is not showing the phone numbers, it's because Google doesn't think they best answer the intent of the search, not because they are "spam".
And I agree with EGOL, don't give away all your information in the SERPs, get people to click for it.
-
I wouldn't add phone numbers in the meta description because I want people to click into my website - rather than see a number in the meta description, then dial.
Write your meta description to elicit the click. Google knows when searchers click, they don't know when they dial.
Do everything possible to elicit the click... offer free phone consultations, free beer, anything to get the searcher into your website. Just make sure that you deliver what you use to elicit the click.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix site breadcrumbs on mobile google search
For past one month, I have been doing some research on how to fix this issue on my website but all my efforts didn't work out I really need help on this issue because I'm worried about this I was hoping that Google will cache or understand the structure of my site and correct the error the breadcrumb is working correctly on desktop but not shown on mobile. For Example take a look at : https://www.xclusivepop.com/omah-lay-bad-influence/
White Hat / Black Hat SEO | | Ericrodrigo0 -
Does google sandbox aged domains too?
Hello, i have a question. Recently i bought a domain from godaddy auction which is 23 years old and have DA 37 PA 34 Before bidding i check out the domain on google using this query to make sure if pages of this website are showing or not (site:mydomain.com) only home page was indexed on google. Further i check the domain on archive web the domain was last active in 2015. And then it parked for long about 4 years. So now my question does google consider these type of domain as new or will sandboxed them if i try to rebuild them and rank for other niche keywords ? Because its been 4 weeks i have been building links to my domain send several profile and social signals to my domain. My post is indexed on google but not showing in any google serp result.
White Hat / Black Hat SEO | | Steven231 -
How good/bad the exit intent pop-ups? What is Google's perspective?
Hi all, We have launched the exit intent pop-ups on our website where a pop-up will appear when the visitor is about to leave the website. This will trigger when the mouse is moved to the top window section; as an attempt by the visitor to close the window. We see a slight ranking drop post this pop-up launch. As the pop-up is appearing just before someone leaves the website; does this making Google to see as if the user left because of the pop-up and penalizing us? What is your thoughts and suggestions on this? Thanks
White Hat / Black Hat SEO | | vtmoz1 -
Does Google and Other Search Engine crawl meta tags if we call it using react .js ?
We have a site which is having only one url and all other pages are its components. not different pages. Whichever pages we click it will open show that with react .js . Meta title and meta description also will change accordingly. Will it be good or bad for SEO for using this "react .js" ? Website: http://www.mantistechnologies.com/
White Hat / Black Hat SEO | | RobinJA0 -
Thumbtack Blatantly Violating Google TOS?
Hi, We have a business registered on Thumbtack so we receive their newsletters. I'm aware that review sites offering a "badge" or verification logo which links back to your profile is nothing new. But the email I received from Thumbtack is a fairly blatant attempt to game Google for popular keywords. I was just curious on your thoughts about this. I believe it was Overstock who did something like this and got slapped by Google pretty hard for a while. Could Thumbtack be heading down the same path? Image: http://i.imgur.com/FWPnmEP.jpg
White Hat / Black Hat SEO | | kirmeliux0 -
Website not listing in google - screaming frog shows 500 error? What could the issue be?
Hey, http://www.interconnect.org.uk/ - the site seems to load fine, but for some reason the site is not getting indexed. I tried running the site on screaming frog, and it gives a 500 error code, which suggests it can't access the site? I'm guessing this is the same problem google is having, do you have any ideas as to why this may be and how I can rectify this? Thanks, Andrew
White Hat / Black Hat SEO | | Heehaw0 -
A site is using their competitors names in their Meta Keywords and Descriptions
I can't imagine this is a White Hat SEO technique, but they don't seem to be punished for it by Google - yet. How does Google treat the use of your competitors names in your meta keywords/descriptions? Is it a good idea?
White Hat / Black Hat SEO | | PeterConnor0 -
Can you set up a Google Local account under a PO Box?
I have a client that wants a Google local listing in a town he serves but does not have a physical location. Is it an issue to share an address with an existing company? Is is it better to use a P.O. Box? or is there a forwarding address company? Is this considered a black hat Local SEO tactic?
White Hat / Black Hat SEO | | BonsaiMediaGroup0