Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Page optimisation score = 93, but rank on 2nd page?
-
So, one of my pages has an optimisation score of 93. The DA of the website is 74 and is lower than many of our competitors, but to rank 12th?
Anyway, does anyone have any suggestions? All the images are under 100kb, but the page speed isn't great (not something I'm currently able to change). All alt tags are using variations of our keywords.
-
Hi both,
Cheers for your responses. Links do seem to be the route of the problem, but it's a hard area to link build for. I know people discuss Google 'devaluing' links, but this does seem to show that they are still central to algorithm.
-
Page speed will help, but I'm willing to bet this is a very competitive keyword. It could be that your competition has a lot more links and better quality links than you do. I'd suggest focusing on that next.
-
Have you done a side-by-side comparison of your page to the competition? It could be that on-page isn't that is preventing you from achieving a higher ranking. It could be you don't have enough links, enough powerful links, or links with topical anchor text. It could be (as you mention) speed. If you're trying to rank locally, it could be proximity to the searcher. Or it could be your content doesn't incent engagement. It could be the page hasn't been indexed yet. There are so many possibilities.
-
No I mean the Moz Page Optimisation score
-
By page optimisation score, do you mean the webpage speed test? If so then it's not how well a page will rank, but instead a rating on your websites speed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More pages on website better for SEO?
Hi all, Is creating more pages better for SEO? Of course the pages being valuable content. Is this because you want the user to spend as much time as possible on your site. A lot of my competitors websites seem to have more pages than mine and their domain authorities are higher, for example the services we provide are all on one page and for my competitors each services as its own page. Kind Regards, Aqib
Local Website Optimization | | SMCCoachHire0 -
Are core pages considered "cornerstones"?
To check that I understand the terminology, "cornerstone articles" are posts (or pages) that have some extensive, detailed, important information about a subject that other blog posts and articles can link to in reference, right? For example, a website for an auto repair shop might have a blog post about what cold weather does to a car's transmission and that post could link to a cornerstone "explainer" article that goes into more detail explaining to car-dummies like me what a transmission even DOES. But are core pages also in this category of cornerstone content? Or are they something entirely different and should be constructed accordingly? By "core pages", I mean the base-level pages about what your business is and does. For the repair shop example, I mean things like an "About Us" page or a "Services" page*. *or broken up into individual pages listing the services related to brakes, engine, wheels, etc. Thanks!
Local Website Optimization | | BrianAlpert780 -
Impact of .us vs .com on SEO rankings?
Our website is hosted on www.discovered.us. I have 2 questions: 1: we have had regular feedback a .us domain is negative in SEO and in conversion (customers don't like it). We are thinking of changing domain to: www.dscvrd.com.
Local Website Optimization | | Discovered
Any insights on the impact on our rankings (if any) if we do this? 2: we are focusing our SEO global / USA first but conversions in UK are better. We currently do not have multi-language SEO setup. What would the impact be of implementing www.discovered.co.uk on SEO in UK? Thanks! Gijsbert0 -
Local Service pages guide?
There are a lots of Local landing pages guide on the internet. Is there any guide for Local service pages? How to create them, what to include?
Local Website Optimization | | Michael.Leonard0 -
How does duplicate content work when creating location specific pages?
In a bid to improve the visibility of my site on the Google SERP's, I am creating landing pages that were initially going to be used in some online advertising. I then thought it might be a good idea to improve the content on the pages so that they would perform better in localised searches. So I have a landing page designed specifically to promote what my business can do, and funnel the user in to requesting a quote from us. The main keyword phrase I am using is "website design london", and I will be creating a few more such as "website design birmingham", "website design leeds". The only thing that I've changed at the moment across all these pages is the location name, I haven't touched any of the USP's or the testimonial that I use. However, in both cases "website design XXX" doesn't show up in any of the USP's or testimonial. So my question is that when I have these pages built, and they're indexed, will I be penalised for this tactic?
Local Website Optimization | | mickburkesnr0 -
How can i optimize my pages for local areas if we are not in that area?
Hi Mozers! So I watched a video about Matt Cutts he talks about creating multiple web pages just for one keywords is an absolutely no go. So I was wondering we serve a clients in NZ Australia and USA, If we target phrase like Psychic Readings California, Psychic Readings San Diego etc (USA) Psychic Readings Melbourne, Psychic Readings Sydney (AU) Psychic Readings Auckland, Psychic Readings Wellington (NZ) What is the best practice or right way to go about structuring my pages to do this without going against googles guidelines. Many thanks
Local Website Optimization | | edward-may1 -
Competitor Ranking High with Questionable Backlinks
Happy Friday Mozzers! I wanted to pick your brains this morning, and see what your thoughts were on how Google missed this one. One of our competitors is ranking high in Google, and has been for some time. About 5-6 months ago, his site skyrocketed from page 3-4 to the top of page one. The site meta tag is pulling in logo alt text, content is very messy and sales driven, and after looking at the backlink profile in MOZ tools, it has a ton of links from China, Japan, Korea. Most of the backlinks are from blog pages, about everything under the sun, from UFO's to porn sites. This site has consistantly ranked high at the top of the page for many different competitive keywords. My question is this: HOW? After all the updates done by Google, and their focus on web spam, what is allowing this site to rank high constantly? (5-6 months now, and often in the number one spot). Here is an example of some of the backlinks. There are a LOT of them. http://sundtjek-wp.alexandra.dk/?p=1
Local Website Optimization | | David-Kley
http://ice.anyang.ac.kr/xe/teacher/2095
http://blog.so-net.ne.jp/etsuko_hayashi_ET3/2006-07-02 Don't worry, we are not looking to follow in his footsteps, lol. I was just wondering how this can happen, and for such a long time period.0 -
How Best to do implement a Branch Locator for a Website with invididual location category pages
Hi All, We have an ecommerce Website with multiple locations for our stores and we currently display separate location specific pages for the different categories and sub categories. This has helped us previously to rank well for local search in each of the areas we have a store but over the last few months since humingbird, our local rankings on some things have dip a little . We want to implement a branch locator of some description to improve the user experience. From looking at other websites with branch locators, they tend to a separate button/page with which you can search for a branch etc. However, they don't have location specific pages. My query is should I do it so if a user comes in on a specific category location page and follows it through to product page , then to have a tab on the product page displaying the local branch from which he can come in. My thinking here is that , is that it would help confirm my local citations and help improve local rankings. Or Should the local branch be displayed on the local category pages instead or as well ?. If a user comes in from the homepage or not on a specific location page, then the branch locator will allow them to search for a specific branch. Should I also put in a branch locator as a separate page or can It be in more places. I don't want to damage anything which may have an effect on rankings due to citations and NAP on the location specific pages. Any advice or good examples to look at would be greatly appreciated thanks Sarah.
Local Website Optimization | | SarahCollins1