Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moz Keyword Tool Monthly Volume
-
Ive recently put together a Keyword List of about 100 keywords on the Moz Keyword Explorer tool. One keyword, aerial filming, stood out as very low search volume of 51 - 100. I took the same 100 keywords and passed them through the Google Keyword Planner by Google AdWords. Aerial Filming has an average search volume of 1k - 10k according to the Keyword Planner. Even though Keyword Planner gives me a range of 1k - 10k, the lowest number is still 10 times higher than what the Moz Keyword Explorer was indicating. This drastic difference of volume was consistent across all 100 keywords. All of the Monthly Volume numbers were divided by 10.
Why does Moz Keyword Tool display a search volume that is 10x less than what Google Keyword Planner is suggesting?
-
No, it's not in thousands, if you see 11 – 50 it means that there were less than 50 searches with this keywords last month in your chosen region.
-
I'm embarrassed to ask this question: are the volume numbers displayed in the thousands? (e.g., when a monthly volume shows 11-50, does that actually 11 to 50 people)? I believe the answer is "no," but want to make sure.
-
Thank you for the good answer. It's much appreciated.
-
Google shows you the grouped volume. Which means it takes all variations of your keywords, combines their search volumes and shows you which bracket that volume falls into.
Short version: Keyword Planner is s**t when it comes to checking search volumes.
Ungrouped search volume for your keyword is 140 according to Serpstat and Semrush. http://i.imgur.com/Ke6nVqG.jpg
Moz is using clickstream data to calculate the search volume, which means they have actual data on millions of users and their searches and can calculate the number based on this data.
So, Moz data is way more accurate than what you see in Keyword Planner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz DA Factors
Hello Folks, I just wanna know that on which factors does Moz calculates DA ...? and also wanna know my site DA can anyone tell me Helmet Best
Moz Bar | | Alisa8844880 -
How do you use Moz to research related topics?
Like most of the folks here I'm a pretty big fan of the content that comes out through Whiteboard Fridays, and I try to apply the things I learn, but one of the WBF videos that I'm following along with does not do a stellar job of detailing execution using Moz KW Explorer. https://moz.com/blog/related-topics-in-seo-whiteboard-friday Now granted, this came out in 2016, but I still feel the core principle and strategy results in a higher quality piece of content and is still relevant to discovering and understanding searcher task completion requirements, and drafting content that fulfills those requirements. Towards the end Rand sort of mentions that you'll be able to do this with KW explorer, but I'm not really seeing the functionality. The steps I followed were to enter in the keyword in kw explorer, went to keyword suggestions, and selected "based on closely related topics" and ran it, but received no suggestions - came up blank. I then selected "based on broadly related topics" and the same thing happened. I tried this out with the keyword r22, keeping it very broad to start but that didn't seem to work. So what do you all do to perform this sort of research within Moz? Or do you even feel it's relevant in today's Rank Brain driven world?
Moz Bar | | brettmandoes0 -
Search volume discrepancies between keyword tools
I'm feeling like I'm basing all my research time on tools that I cannot necessarily trust. Between Google keyword planner, Keywords everywhere chrome extension, and Moz keyword explorer, I'm getting wildly different results on 2 simple keywords related to colleges with baking & pastry arts degrees. "baking college", "baking colleges" So Keyword planner won't give me any search volume for those 2 words, I don't even see them in the results. Instead, it decides I really meant "baker college" which has 33,100 global searches. I tried telling it use only closely related terms, but it keeps giving me "baker college" and refuses to show me the terms I asked for. Stubbornly useless. Keywords everywhere says both of these keywords bring in 33,100 searches. It does not tell me those searches were for "baker college." Totally misleading. Moz keyword explorer says baking college as 0-10 volume, baking colleges has 101-200 volume. So at least it's not trying to give me "baker college" numbers. Perhaps I can trust this, but it's not convenient to upload hundreds of various keywords at a time to pull the volume numbers like I do with the other tools. With Keyword planner making assumptions and grouping unrelated terms together, and Keywords everywhere using those numbers without pointing out the assumptions, I feel like I can't trust anything without taking time to dig into the discrepancies, which is impossible with hundreds of keywords. Do you know of any good search volume tools that don't force or hide assumptions? Thanks.
Moz Bar | | JannetteP1 -
Does "Disallow: /xmlrpc.php" in robots.txt affect moz tools ability to fetch DA?
Just checked a website for Domain Authority using Moz' tool, however it returned 1 for DA, which should be unlikely. I have been trying to find the problem and found "Disallow: /xmlrpc.php" in robots.txt. Could this affect Moz' tools ability to get the required data?
Moz Bar | | Foli0 -
Moz crawler only crawls one page?!
Hello there, I'm using Moz for a while and I'm very pleased with the tool and community. But for the first time I encountered a problem. We are trying to run a crawler for a client's website but only one page (only the homepage) was crawled. We tried to do a test on a more detailed level (maybe there is something wrong with the homepage). My campaign test's crawl came back for the Producten folder (level deeper than homepage), and it was also only a 1 page crawl with a 200 status. I did look at the robots.txt file now, and it is very restrictive, but there is nothing that I can clearly see that would explain why the crawl isn't working. Hopefully someone can point us at the right direction. Thanks in advance, Jeremy
Moz Bar | | mediaxplain.nl0 -
Should I exclude prepositions in tracked keywords of moz analytics?
I'm new to Moz. Just set up my trial campaign, and it had suggested many keywords. Many of the phrases that were suggested do not contain prepositions. For example, instead of something like "sporting good stores in Chicago" it suggested "sporting good stores Chicago" Today, I looked at the on-page optimization suggestions, which are (of course) suggesting that I remove prepositions from my page to rank well. Well, as you know, that is unnatural to the reader. But I suspect people are searching in higher volume, leaving the prepositions out. I know that if I were to search for a sporting goods store in Chicago, I would probably leave out "in." What should I do? Should I remove all the suggested keywords, and make them readable (which people are less like using in their search?) Do I go back to all my pages and try to optimize it for a keyword that is natural, but does not include a preposition (such as Chicago sporting goods stores) or should I be doing something else?
Moz Bar | | osaka731 -
National or local tracking of keywords
I manage an account with +20 locations and have used the default National tracking on keywords, but realized that we might see higher rankings if I choose local tracking. If any of you have any experience in this, please tell the world!
Moz Bar | | peterpumkineater0 -
I want to uninstall the Moz SEO toolbar. How do I do this?
I installed the Moz toolbar and I don't understand it and it covers up important parts of websites and makes them inaccessible. I want to get it off my computer. I installed it in chrome. How do I get it off?
Moz Bar | | Bonnie761