Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moving established :COM site to a .ART domain
-
Hi!
We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course.
We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results.
From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above?
Does anyone have any experience with regards to this consideration?
Thanks!
-
I agree with david, this may have been a more effective approach when exact match keywords in domains were weighted heavily, but that is not the case anymore.
You would risk, and probably lose more value than you would gain from this transition
-
Hi Ben,
You won't get any benefit out of this and I wouldn't recommend doing it just to get "art" in the domain name.
I'd 100% stick with the established .com domain.
Cheers,
David
-
Make sure you consider the following when moving domains:
- Domain Ages - the older the better
- Domain Authority - Which has a higher authority, keep that one.
- SPAM score
- Root Domain Links/Overall Links
This are my top 4 when dealing with domains. Yes, having a keyword in the domain is beneficial, but it wont out-weigh the benefits if we are 0/4 on the above list.
-
I understand what you are asking here! It is not reported to have a major impact as far as I am aware.
I would be more inclined to point out the importance of having a good redirect strategy and also understanding how you tell Google you have moved domains within the search console.
I have had very successful experiences with moving a site to a new domain, but make sure you tick all the boxes so you don't lose your current rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GSC Performance completely dropped off, but Google Analytics is steady. Why can't GSC track my site anymore?
Hey everyone! I'm having a weird issue that I've never experienced before. For one of my clients, GSC has a complete drop-off in the Performance section. All of the data shows that everything fell flat, or almost completely flat. But in Google Analytics, we have steady results. No huge drop-off in traffic, etc. Do any of you know why GSC would all of a sudden be unable to crawl our site? Or track this data? Let me know what you think!
Algorithm Updates | | TaylorAtVelox
Thanks!2 -
Do you think profanity in the content can harm a site's rankings?
In my early 20's I authored an ebook that provides men with natural ways to improve their ahem... "bedroom performance". I'm now in my mid 30s, and while it's not such an enthralling topic, the thing makes me 80 or so bucks a day on good days, and it actually works. I update the blog from time to time and build links to it on occasion from good sources. I've carried my SEO knowledge to a more "reputable" business, but this project is still interesting to me, because it's fully mine. I am more interested in getting it to rank and convert than anything, but following the same techniques that are working to grow the other business, this one continues to tank. Disavow bad links, prune thin content.. no difference. However, one thing I just noticed now are my search queries in the reports. When I first started blogging on this, I was real loose with my tongue, and spoke quite frankly (and dirty to various degrees). I'm much more refined and professional in how I write now. However, the queries I'm ranking for... a lot of d words, c words (in the sex sense)... sounds almost pornographic. Think Google may be seeing this, and putting me lower in rankings or in some sort of lower level category because of it? Heard anything about google penalizing for profanity? I guess in this time of authority and trust, that can hurt both of those... but I wonder if anyone's heard any actual confirmation of this or has any experience with this? Thanks!
Algorithm Updates | | DavidCapital0 -
Site appearing and disappearing from google serps.
Hi, My website is normally on page 2-3 on google consistently. Over the past month it has been appearing and then completely disappearing from the serps. One day it will be on page 2, then the next day completely missing from the serps. When i check the index it seems to be indexed correctly when doing site:mysite.com. I don't understand why this keeps happening, any experience with this issue? It doesn't seem to be a google dance as far as I can tell. When my other sites dance they typically just go up or down a few ranks for a couple weeks until they stabilize. Not completely fall off the search engine.
Algorithm Updates | | Chris_www0 -
Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?
After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day. Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady, or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?
Algorithm Updates | | NBJ_SM2 -
Why my Domain Authority (DA) is Decreased
Hello, I would like to know how the changes in domain authority is considered by MOZ? Domain Authority for my this domain https://factohr.com was 14 and it is decreased to 13 in this week. Though i have a very decent and good links going over to all my pages howcome my DA is affected and decreased. As its regularly being updated and has a high quality traffic! i would like to know the reason behind decrement in DA and is there any connection with redirection of .com domain? How can i increase DA for my website?
Algorithm Updates | | MyMoz710 -
Is it a good idea to 301 redirect one same niche site towards another site for seo benefit
Hello friends, I have 2 android niche sites, one site is running on a technology dropped domain i catch 1 year ago it has, almost 400+ domains linking to different parts of the site, the other one i established from scratch and both are running from jan 2015. Now i want to redirect first site which already has 400 links pointing towards it to the home page of my 2nd android site. Is it a good idea to do so and does it give any boost in terms of seo?
Algorithm Updates | | RizwanAkbar0 -
Having 2 domains with same name - Impact on SEO
Hi AllAs we still dwindle with the rankings not coming in line with the efforts.I have a question: We have 2 websites 1. http://www.example.com/ (which lost traffic and rank in Jan 2013). So we assumed that it was due to some penguin penalty. So we worked on disavow extra but nothing actually helped.Though there was no manual penalty mentioned in the GWT. Frustrated with this we thought of having another website 6 months back: 2. https://example.org/ - we did all the right things and by the book. But we are not seeing ranking here too. We did backlink analysis on all competitors and worked on only quality links they had. So all our links are highly highly relevant. But still the ranks are not moving beyond third page...in fact they moved to 6-7 page in last 2-3 days. Please suggest .. 1. is it due to same name of domain (our brand name) causing the issue. If yes should we go for 302 or 301 redirect to save ourselves from any penalty that our last website may have got. We can not leave that name unattended as our cataloges etc have that website mentioned. i will expect a scientific reply here not gut feeling please. 2. Is it to do with .org domain extension that it should not be with commercial organizations like us Kindly reply at the earliest Regards Aman
Algorithm Updates | | Aman_1230 -
Exact Keywords Domain name
Hello everyone!, I would love to have your opinion on this matter. I am working on a company e-commerce site; these guys would like to change their domain name AND their company name, so the most logical thing that came to mind was to name the domain after the company name. However, they also bought in the past a domain that have the exact keyword they would like to rank for. I know that keywords in the URL are not as important as they used to be in the past, but nonetheless when I do a Google search for those keywords, 3 domains out of 10 on the first page are slight variations of those same keywords, meaning that they might have a really good domain name (also the other result are government, medical stuff and so on). And, no matter how many times I have read that keywords in the URL are not so important anymore, I still see a lot of sites ranking also because of their domain name (well at least outside the US) So, my question here is: would it be better for them to use the exact match keyword-domain name or should they use their company name for their new site? Or some sort combination of the two? (the keyword-domain that in some way points also to the brand domain). Thanks for your opinions on this; really appreciate it! Cheers
Algorithm Updates | | Eyah0