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  4. Breadcrumbs versus in context link

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Breadcrumbs versus in context link

Intermediate & Advanced SEO
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  • seoanalytics
    seoanalytics last edited by Aug 29, 2017, 8:40 AM

    Hi,

    I remember reading that links within the text have more value than breadcrumbs links for example because in context links are surrounded by the right content (words) but google search engine optimisation starter guide says breadcrumbs are good, so which one is recommended ? Thank you,

    1 Reply Last reply Reply Quote 0
    • seoanalytics
      seoanalytics last edited by Aug 29, 2017, 8:48 AM Aug 29, 2017, 8:48 AM

      So having both would be best ? wouldn't it ?

      From what I understand if I only have in content links the search engine won't understand the structure of the the website or will it understand it ?

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by Sep 12, 2017, 4:44 AM Aug 29, 2017, 8:45 AM

        Use both.

        Breadcrumbs help search engines and visitors understand the structure of your website.

        In-content links get clicked by visitors, and they might pass anchor text value to pages within your site.

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