Should I target two pages for the same keyword, but two different intents?
-
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company.
We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people.
I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
-
It might be more than double. Just to give you an example of one of my keywords, "Whiteboard animation"
Some are searching for it to learn how to actually make a whiteboard animation. Some are searching for it because they want to hire a company to make whiteboard animation. Some are searching for it because they want to see whiteboard animation videos, either for the sake of entertainment or to get inspiration to make a video of their own. Really, there could be many intents.
I will certainly make sure that one page is linked to the other, thanks.
-
I can't think about a query which intent will be double. Can you provide any example?
In my opinion you will surely have a common part of the query, which you can still optimize for but then you need to add the second part which is the one that identifies the page. In this case, considering that the intent is very closely related you want to ensure that the two pages are linked one to the other above the fold. You want to ensure to provide a link to your sales pages from the more informative one. That's useful and very much a must
Anyway if the two queries are really 100% matching, then you should try to merge the two pages by integrating the informative part with the commercial one.
Sorry to not be able to be more specific but I can't find a good example of queries that could face this issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Citation Building et Backlinking: 4 offices with different adresses in different city
Hi there, We work with a client that has 4 offices with different addresses in 3 different cities. Each of them has a different google my business location. I was wondering what would be the best way to build the citations for them, especially if the website has a ''dofollow'' link. Would it be better to build one citation for each locations? That would mean 4 citations from each website. If so, wouldn't google find it suspicious that a backlink comes 4 times from the same domain? OR, would the best be to build only one citation from one selected offices? Other? Thank you in advance for your response,
Link Building | | H.M.N.1 -
Should I Be Concerned About Unnatural Links Pointing to 404 Pages?
I bought an existing domain name on Sedo sometime ago and launched a new website on it in early June this year. I noticed there are about 5 or 6 spammy links from directories that were obviously bought by the previous domain owner but they're pointing to pages that never existed on the new website. Other than that, the link profile is 100% clean and it's quite good actually, lots of links from my content being shared on social networks. So should I be worried about these links? Like a lot of webmasters, I'd like to avoid using the disavow tool, I really don't trust that thing.
Link Building | | sbrault740 -
On-Page Grader: F, Backlink still work?
For some reason, i can't optimize the page, and on-page Grader is F, whether the backlink with anchor text still work? Any thing i can do in such situation?
Link Building | | skyten0 -
Build links to home page or internal to rank internal pages?
I understand that naturally people link to the home page and internal pages - probably the home page more often than not. In order to build a natural looking link profile I also understand that I need a variety of anchor text, brand and url links. Should I be building links mainly to the home page with only a few to internal pages? Ultimately I want my internal pages to rank for specific terms so in my head it makes sense to concentrate my link building effort to internal pages but that would seem unnatural to google I'm sure. For arguments sake if I only built links to the home page with a mix of the anchor texts described above would these internal pages rank eventually anyway as 'link juice' flows throughout the site? Or is it an absolute must to build some links to internal pages. Could a page rank for a keyword without having any links to the site with the keyword anchor text (simply url links) based on the page title/content? Also what is a good ratio of home page to internal links? I would assume around 10:1? A lot of questions I know but I'm confused as to what will be the best strategy.
Link Building | | SamCUK0 -
Keyword research
Hello, I have snow removal service, and im targeting western ma, but i cant really find keywords that are being searched on google for my area what would be the right keyword research , right now i have good keyword list but its too broad i mean like commercial snow removal 140 local searches snow plowing pricing 480 local searches roof snow removal 140 local searches again im targeting western Massachusetts around 20 cites and towns should i build my kw list like this to rank for 20 of these cites commercial snow removal western ma snow plowing pricing western ma roof snow removal western ma Thanks for help.
Link Building | | vlad_mezoz0 -
Homepage vs specific page Backlink
Hello, I have a local business and have been working on getting backlinks for highly relevant keywords. I have keyword optimized pages (keyword in URL, title, H1, etc) but I have been sending backlinks to the homepage, as these keywords represent the core of what we offer. See example below: car repair car repair london auto repair auto repair london I have been sending backlinks (with the correct anchor text of course) to the homepage, am I better off sending them to the specific pages? One more thing: the SEOMOZ report talks about cannibalisation of keywords, where for example the page optimised for "car repair" links to "Car repair london". I have links to the optimised pages in a footer at the bottom of every single page on the website, is this bad practice? (considering SEOMOZ talks about cannibalisation? Should I do something else instead (or eliminate the footer links altogether?) I would appreciate your expert advice.
Link Building | | dpaq20110 -
Value of Inbound Links to Pages With a lot of Outbound Links
Suppose you have a resource page of the Top 50 Awesome Sites in your niche. Since there are about 50 outbound links, then I would think there will be less Page Rank being passed to internal pages from internal links on the resource page. Since you are getting less PR passed to internal pages, are there other ways the inbound links can be beneficial, such as increasing the diversity of links of your domain? Sites like SEO Optimise seem to create a lot of Top 30 Resources lists and I have read that they think it is a strong tactic.
Link Building | | SparkplugDigital0 -
Linkbuilding from different niche!
Hi Mozzers, I have a small question. If my website niche is Rent a Car, and lot of friends, people around the world, have restaurant, for example friend of me was a CHEF of restaurant for about 15years, and now he started working with Cars, how is danger if he receive backlinks from the restaurant websites? Its this danger? can google penalize the site if receive backlinks from different niche,different cctld domains,and language too? Thanks
Link Building | | leadsprofi0