Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I target two pages for the same keyword, but two different intents?
-
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company.
We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people.
I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
-
It might be more than double. Just to give you an example of one of my keywords, "Whiteboard animation"
Some are searching for it to learn how to actually make a whiteboard animation. Some are searching for it because they want to hire a company to make whiteboard animation. Some are searching for it because they want to see whiteboard animation videos, either for the sake of entertainment or to get inspiration to make a video of their own. Really, there could be many intents.
I will certainly make sure that one page is linked to the other, thanks.
-
I can't think about a query which intent will be double. Can you provide any example?
In my opinion you will surely have a common part of the query, which you can still optimize for but then you need to add the second part which is the one that identifies the page. In this case, considering that the intent is very closely related you want to ensure that the two pages are linked one to the other above the fold. You want to ensure to provide a link to your sales pages from the more informative one. That's useful and very much a must
Anyway if the two queries are really 100% matching, then you should try to merge the two pages by integrating the informative part with the commercial one.
Sorry to not be able to be more specific but I can't find a good example of queries that could face this issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Parent pages : Duplicate content
Hello, I think this question relates to "Parent pages" structure or SILO but I couldn't find an answer online. For a website that sell products, for example "Appliances". A link to this page appears in 1 category of the menu named "kitchen" but also in another 1 category named "household appliances". It means that it appears twice in the menu but with a unique URL. Would that affect SEO ? Is it duplicate content ? And would it be better to choose 1 father or let it that way ? Thanks for your help. Max
Link Building | | Sodimaccl1 -
Backlinks from the Same Domain (But Different Pages)
Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me). As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value. Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute. I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question: If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit? Thanks for your time!
Link Building | | Turkey0 -
What is keyword rich anchor text?
So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks. Peter
Link Building | | PeterRota0 -
How to make google index the page title has changed ?
Google has indexed all my websites, but I have to change some title in the website but when checking google does not update the change.
Link Building | | tuananh0688
Please help me .
My site : http://blog.addme.vn0 -
Getting my crunchbase page to rank in au search engines
Hi, what can I do to make google think this is an Australian page? http://www.crunchbase.com/company/adserve-digital-signage Link to it from .com.au domains?
Link Building | | adam2012
Put my address in on the page as Australia? Is there any other ofpage things that could be done? I would like it to rank for "Digital Signage" Thanks0 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | | lawrenceyu11130 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0 -
What's the difference between follow and nofollow links?
I understand this may be a really dumb question and from my understanding there is a piece of code in some url's that tell search engines not to follow that link. I am interested in finding out what the purpose of nofollow links are and how they apply to search rankings. Thanks for the help
Link Building | | A2890