International Versus Local Backlinks?
-
I'm running a dentist's website and I've been wondering if there is any additional benefit to achieving local backlinks from other medical sites versus larger international ones?
For example, if I had a blog article that I wanted another site to link to, would you choose the local medical website within the same city or the international one that has more viewers?
-
Thanks, Miriam Ellis
-
Good thoughts from Roman, for sure, and a good question, Dylan.
Roman is right that formal link analysis will provide the only data-based answer to your query about which link will "do more" for you. But, in general, for local businesses, it is best to build up local relevance with local links. However, if a dental practice had a chance to be featured on the website of the ADA or something like that, then of course, you'd jump at that chance.
What you don't want to do is focus on getting backlinks from something that really doesn't relate to the geo-industry. So, for example, a dentist in Chicago doesn't really have a sensible relationship to a directory of dental providers in San Diego ... even if you could somehow get a link there, it wouldn't be very relevant.
But, in general, build up highly relevant local links, and if the chance comes up to be featured on an authoritative industry site, go for that, too.
-
I made a quick research and I founded 12 sites related to dental health care as link prospect who already accept a guest post with an average PA over 40 who accept guest post. so as I mention if the link has enough quality no matter the origin will help your site to rank and if this link has local signals or local keywords even better
-
No matter where the link is coming from your main concern should be if that link is relevant to
- your audience
- your content
- your goals
You need to understand that your main goal is your audience (not your brand)
Which keywords are using? (I'm talking about your possible patience)
How they make their research? (of your services of course)
Which site are they visiting? (I'm talking about your competitors)Example: you have a link coming from a relevant blog with an article related to dental health
and pointing to your site with this anchor text keyword with your location, this blog has a lot of traffic and a good authority.On the other hands, you have a local directory pointing to your site
Which one do you think is more relevant to Google?
No matter if the first one is local or not. From the Google, perspective it's a relevant website, with relevant content, giving you a vote of trust (link is like a vote) with a local signal "your location"
what would I do in your case?
Make competition research
Identify your competitors
First, you need to identify your main competitors, those sites who are in the first results of Google
and are taking those possible clients with those keywords that you to rank forBacklink analysis
Then you need to determinate the site who are linking to your competitors I mean if your biggest competitor has 15 links will be easy to beat of course if have 200 you need to think in a better strategyKeyword analysis
On this point, you need to determinate the competition level of the keywords that you want to rank.I mean with competition level of 0 to 30 is fine, with a level of 30 to 60 will be not easy and I will take some efforts but you can do it, on the other hands over 60 just forget it and found another keyword.Performance analysis
On this day the performance matter so if your competitors have a poor performance then you have an opportunity, if don't so you need to think that you need, an outstanding performance, plus an outstanding content, plus outstanding structure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO & Google Maps Question - 1 Company with Multiple Google Pages
Hey Mozzers! I'm working with a client who has 2 websites (different URLs completely), which one is for all parts and the other is for accessories only. They have multiple brick and mortar locations throughout the US and have done a nice job creating Google My Business pages for each and all verified. Their question is will it benefit them to create and verify another GMB page with same address, but place in "Suite B", a new phone number and apply the other URLs for the accessories site. The business name would also be different, but similar meaning Business 1 = ABC where as Business 2 = ABC Accessories. Their goal would be to try to have both rank or display to improve their local SEO. In theory it sounds like it will work given NAP would be satisfied within the GMB, but wanted to get the Moz community thoughts on this first before moving forward. Look forward to the replies. Patrick
Local SEO | | WhiteboardCreations0 -
I need your help about backlinks
Hello everyone, If your website is in English and if you have backlinks in different language website, does it still affect the SEO in a good way or the websites that you have backlinks has to be in English for getting better position on SEO? I look forward to your answers.
Local SEO | | gyesilkaya0 -
Discussion: Is Your Local Business Losing Customers To Digital Providers For Want Of Communication?
This week, I came across an article citing a fascinating statistic from The Harris Poll which surveyed consumers and found that the #1 reason they shop digitally for groceries is when they can’t purchase an item from their routine shopping sources. In other words, if the supermarket they shop at doesn’t carry Seventh Generation Laundry Soap (or some other product), then they’ll turn to a digital provider for fulfillment. This survey focused specifically on grocery items, but what it sparked in my brain was the fact that ANY local store that doesn’t have in place an active campaign to discover unmet consumer desires is likely going to see an increasing loss of sales as shoppers turn to online competitors. I’m going to jot down a few ideas for how better communication could lessen these types of losses, and I would really love it if our community could add to the list of suggestions: Have in-store signage that states, “Don’t see a favorite product of yours? Ask us to carry it!" Have SMS/text messaging that requests this same info from mobile users. Train staff to ask a clear, direct question like, “Is there anything you wish we carried here?” and have a process for aggregating that data to make new inventory buys. Be sure the company website is also asking for this feedback and making it clear that the store will gladly order items not already in-stock. Use social outreach to gather ideas from customers about favorite products that are missing from your inventory. Those are just some ideas off the top of my head. Now, I’m a Local SEO, not a retailer, so some of you will be better equipped to answer this question than I: How would you gauge whether a product is actually popular enough to keep permanently in-stock, rather than just being a one-time thing you’d special order for a customer with unusual tastes? I do wonder about how that plays into this scenario, and how a retailer should invest in new products not knowing whether just 1 customer will buy them or they will be a major hit with lots of customers. One final thought on this: a pain point I’ve noticed in the online/offline equation is time. I’ve had a store offer to special order an item for me, but if it’s something I need right away, I’ll look for a different source locally, or, if there isn’t one, may as well just order it online myself. So this makes me think: If you have access to extra fast shipping (faster than the average consumer could get a product shipped to his home) this would be a point to emphasize. If you can get a product overnight or maybe in 2 days without the consumer having to spring for a big shipping charge, this could influence his decision Google says that 30% of consumers state they would buy from a local store, rather than online, if they knew a product was available. So, this would indicate to me that making it very clear you’ve got the products a customer wants is vital. I recently took a 50 mile trip to purchase a high quality picnic basket from a retailer, because I needed it quickly. I couldn’t wait the 3-5 business days the manufacturer said it would take if I ordered online. Point being, if a local retailer has geographic convenience and fast service on their side, they’ve got an advantage. Please, add your thoughts and tips for strategies that could protect local retailers from losing customers to digital competitors. I’m really looking forward to reading any comments!
Local SEO | | MiriamEllis4 -
Benefits of Several Backlinks from same Web 2.0?
If I get several backlinks from same web 2.0 (wordpress, tumblr or so on) will it be beneficial as 1 ? or each backlink will equal? if you say, "will count as 1 cause from same domain" then why don't google give you credit for getting link from 96 DA site? (wordpress)
Local SEO | | Jubaer961 -
Best approach for international multi country SEO
Hi all We're working with a client that is in the travel industry and they already have a relatively new site (setup in September 2014) which is on a .com domain We've completed a digital strategy for them and have identified 12 key markets within Europe, North America, South America and the Asia Pacific region. We have suggested an approach of setting up individual local websites for these countries and for countries in the same region sharing a common language (like USA & Canada) we're thinking to use a subdomain on the existing .com (eg. amaricas.clientdomain.com) Does this sound like a solid approach? thanks
Local SEO | | seobackbone0 -
How to promote a local SEO/Web design company via a blog (mainly blogging) and social media?
Hello, What is possible as far as promoting a local SEO and Web Design Company with a blog? I'm offering simple web design, both informational and product based, as well as SEO for existing informational and product-based companies here in Boise, Idaho. At first it won't be face to face so there's no local SEO. I honestly don't like to sell. I've done it for years and I'd like to spend my time blogging (mainly blogging), doing social media, and volunteering. How can I use this approach to get a beginning agency off the ground? Please don't tell me to go push my services. I'd like to get my company off the ground through avenues that have integrity to me. How do I do this? Feel free to include articles and videos in your response if appropriate. Thank you.
Local SEO | | BobGW0 -
Backlinking for small service oriented websites
I am a newby to the SEO world. We are a graphic/web design/development company that has been pulled into the SEO world. We work for a lot of clients that are sensing the need for websites but they don't have the capital to invest in a large website. So after building simple sites for them they come to us wanting to be ranked better in the SERPS. I can go through and do the basics of meta tag info but with small sites, there isn't a lot you can do. I feel I need to learn to do backlinking but am completely lost. When I read about backlinks a lot of people talk about blogging websites, not service industry websites. Does anyone have tips to learn backlinking for small service companies that want to target their local area? loggers, woodworking shops, landscape companies, cabinet shops, home cleaners, bulk food stores, etc. I'm interested in maybe blogposts, or tutorials to read/watch, or software to help me out, etc. Thanks in advance for your help!
Local SEO | | Olvtr0 -
Question about Multi-Locale/Lang Sitemaps
If you have one site with multiple language and locale variations how best should one approach the sitemaps. Here is what I believe the options to be: sitemap_index.xml which includes all of the difference lang/locale sitemaps on the site create 1 main sitemap that includes the rel=alternate href lang for ever alternate page to the main US version. Do the sitemap_index.xml for all the other sitemaps and also include the rel=alternate href lang in those separate ones as well. I have these in this order because it goes from least to most work....Thoughts folks?
Local SEO | | DRSearchEngOpt0