Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Affect of ™ and ® in title for SEO
-
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct?
Stephen
-
I'm with Ed. this only has an effect on the CTR. When you use a brand or product in which you put those symbols, people usually click more often on these links.
-
Absolutely correct. Google disregards TM and R symbols so use them when you legally should for yours and other products and it will not impact your exact match SEO efforts. I think they have a small effect on CTR in the SERPS because they show you mean business and are more professional and are also being professional when using the hard won TM's and R's of other brands (which is a legal requirement and you can get into trouble for not using them)
Did you know that if another brand doesn't have a R or a TM then you can mention them directly in your adwords too? Just a fun fact.

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Brand name in title?
Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
On-Page Optimization | | RaoulWB0 -
Meta title not showing up correctly on SERP
We have an issue with some clients on a Wordpress CMS where title tags implemented on a Yoast SEO plugin for the Homepage are not coming up as we'd implemented them. However, the source code shows we'd implemented them correctly according to what we'd wanted.**For example, this is the title tag we implemented in the CMS:Towing Services Alberta | Jack's TowingSource code shows:Towing Services Alberta | Jack's TowingHowever, SERP results shows:**Jack's Towing | Towing Services Alberta This is not an issue with the rest of the other pages and there isn't a global template for our client's sites. It's perplexing that it's only happening on the Homepage and this is across for 3 of our clients' sites.Even more perplexing, recently we've noticed that SERP is only showing the client's business name as the title tag and this is across for 2 out of the 3 clients we'd mentioned above. Nothing has changed in the back-end.Would appreciate some insight on this issue!
On-Page Optimization | | Gavo4 -
Q&A Page Titles
Hello All! I am currently updating page titles and metadata descriptions for a websites Q&A section and have run in to a problem while updating page titles. Since it is the Q&A section of the website, all of the page titles are around 100 characters and some are up to 200 characters long. Here is an example: Page Title: My child is working below grade level in math. Do I have to purchase the curriculum from the grade below as well? The problem is that this is obviously too long for a SERP to display however I know it is best practice to have matching titles on both the title tag and page title. My question is what hurts SEO value more: the title tag and title of the page not matching or having a very long title displayed on the SERP?
On-Page Optimization | | Myles921 -
How Much Does Punctuation of a Word Effect SEO?
I have a page on a site that is targeted for "mens hair cut" and I have received a F for the grade. The content on the page uses "men's" throughout the content. (proper punctuation) When I re-graded the page with "men's hair cut" the page received a B grade. My question is, does mens v.s men's make a different for on-page SEO? Should my targeted keywords include "men's" rather than "mens"?
On-Page Optimization | | Kdruckenbrod0 -
Bullet points good or bad for seo?
Hi Everyone, After a body of unique content of say 50 words, will Google then penalise you for adding bullet points which will then be duplicated across all those products (say 100 products)? http://www.polesandblinds.com/acacia-teal-roller-blind/? Look forward to your comments, good or bad, Thanks Jonathan
On-Page Optimization | | JonnytheB0 -
Dash or vertical bar in titles?
Hello. Should I use a dash or a vertical line in title tags? Thank you!
On-Page Optimization | | nyc-seo0 -
Is an Overflow SEO friendly
Is an "overflow" (scrollbar) seo and Google friendly? I only ask because it hides part of the visible text.
On-Page Optimization | | BradBorst0