Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Impressions clicks and traffic drop
-
Hello,
So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic.for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
different hostings different CMS, no link between them. i just cant put my finger what is going on.anyone got any idea what is going on?
-
If you've noticed a decline in impressions and clicks on your blogging website, several factors could be at play. First, consider the quality and relevance of your content. Ensure it aligns with current trends and audience interests. Second, optimize your website's SEO to improve its visibility in search results. Third, assess the user experience; a slow-loading site or complicated navigation can deter visitors. Additionally, analyze your marketing and promotion efforts; a lack of social media or email marketing may affect traffic. Lastly, engage with your audience through comments and feedback to build a loyal readership, which can boost impressions and clicks. https://bbtechworld.com/
-
Hello Sharon,
If you just recently change the URL for your whole website, you will experience some up and down in your ranking, but losing 90% from impression sounds like your ranking is dropping significantly from few of your main keywords.
The first thing I would do is to make sure all the 301 redirects are being set up correctly.
You want to make sure http+non-www, http+www, https+www are 301 redirected to https+non-www (your version.)
Also, make sure to set that as your preferred options in Google search console.
I found this answer might help you too: https://moz.com/community/q/checklist-for-moving-a-site-from-non-www-to-www
Regards,
Joseph Yap -
content is being added weekly, the only thing i can thing that might be causing this is the change in the URL, decided to go with a URL without www. so for example https://website.com
-
It can be quite a few things when you say you haven't made major changes, has content been added as of recently? Or is it possible that it has been sitting idle? I don't how it's effected others, but me personally, if I allow a site to sit idle it eventually weakens, loses keyword ranking etc.
If that's not the case, you'll need to perform a thorough investigation. Check out bounce rates, load times. Also don't forget to checkout web masters I had like 90 errors from a blotched attempt ad schema markup. It was easily fixed, but I'd of never known .
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Abnormally High Direct Traffic Volume
We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels. I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?
Reporting & Analytics | | graceflack 01 -
Does Search Console data include GMB traffic? Branded CTR is 37.8%- Good or Bad?
Hey all, Per Search Console our branded keyword CTR is 37.8%. But when that keyword is searched our GMB listing shows up on top of the #1 result. For the same 90 day period GMB shows another 35% visits to our GMB (based on the number of impressions and visits to our GMB page) listing when the same keyword is searched. My question is this. Does Search console data include clicks that came from our GMB listing or not? My thinking is like this: If GMB traffic is not calculated in search console then it means that 72.8% of people looking for our brand will end up on our site on way or another 9organic #1 result plus GMB listing visits) We are also doing PPC for this very keyword that has gets almost 20% of the remaining traffic. So after adding all up we are loosing about 8% of our branded traffic to people who are doing adwords. When you search our brand you normally see 2, 3 competitor's adwords ads. Does anyone know how this works exactly? And if you don't mind sharing your branded keyword CTR's, so I can compare to ours please. I would love to compare to a site that actually has a GMB listing ranking for the same keyword Thanks in advance, Davit
Reporting & Analytics | | Davit19850 -
How to track google auto search suggestion click?
Hello Guys, In google.co.uk when I search SEL and google gives me option of different different sites and when I click on any one site then that click tracking I need. I have attached the screenshot to understand easily. Is it possible to track such things or possible via server logs etc? TV99h
Reporting & Analytics | | micey1231 -
In Google Search Console: Total Clicks differ from the sum clicks on search queries
Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png
Reporting & Analytics | | NachoRetta2 -
Average Session duration has dropped on May 12th and not recovered
Hello, On May 12th my average session duration within Google Analytics went from 1.12 seconds to 10 seconds. Every month since then it has had an average session duration of around 10 seconds. My traffic over this time has increased. I am concerned that the website is being attacked by bots. What should I be looking out for to work out what is happening? Many thanks for your help.
Reporting & Analytics | | mblsolutions0 -
Senuke and traffic generator program is a good idea?? I think i got some problems now.
First of all thanks for reading, especially if you are the one whose bright ideas will help me out:) I started using senuke xcr about 3 months ago, obviously at the beginning i didnt make much success(not like I do now). Later i bought that inferno thingy and it actually works. First 2 weeks didnt make much difference(although i could see some little but stable uprising) but after 4th week ended, the average impression and queries doubled up, 6th went up again, its like every week or two it jumps up and keeps it there. Also the actual traffic from keywords went up! When about the second week finished, i started using a traffic generator program, first it leveled out the impressions and seemed to help a bit. Lately i think it messed it all up, plus about 2 weeks ago there was 2-3 dayswhen i sent a bit more traffic than usual and around that time the average rising of impressions didnt happened, it might even went down. Now i stopped using traffic g. and everything stayed the same no improvement!! Anyone could help me? I need to get it moving up again! Also im still nowhere near the top as the keywords are competitive well at least for me. What do i do wrong and what should i do? Also what about traffic generator? ps is it safe or/and or allowed to write that? Thanks
Reporting & Analytics | | Sugafree0 -
Why is my direct traffic down DRASTICALLY?
I have been seeing a trend for a while that is intesifying. My direct traffic numbers are down A LOT. We are not down 50% to LY (in actual number not just percentage of traffic) I am trying to understand what could be the causes of this issue. I was considering simply bigger meaner competition, but I actually perform decently on my returning customers. Also my performance on my brand keyword is more inline with my current trend so I would except these KW to do equally as bad if the actual brand/store was the issue. The more surprising even, is the fact that I can trace back the start of the trend exactly to the day. Overnight on Sept 22 LY direct traffic went down 30% (to LY) when it was trending UP 20-25%(to LY) before. Now, we did do a redesign of the website on May 2011 (4 months before the drop), and did change host Oct 2011 (a couple weeks after the start of the trend). Do you have any clue as to why this could be happening? Did GA start tracking direct traffic differently?
Reporting & Analytics | | CassisGroup
Any thoughts?0 -
Why does Google Analytics think PPC traffic is organic?
I have a bastard of a problem... Google Analytics is incorrectly tracking PPC traffic as SEO which is screwing up all my reporting . I don't care for rankings, I care for actual SEO traffic and I can't be sure that what i am seeing is correct which is driving me nuts. Any ideas?
Reporting & Analytics | | Red_Mud_Rookie1