Google Analytics - Keywords (not set) or ( not provided) WHY???

[BigBlaze205]

In Analytics, most of my visitors are landing on my home page, but when trying to see wich keywords they use, most of them are:

(not set) or ( not provided)

See screencast:

http://screencast.com/t/AKwPW76qLVsN

Can you tell why? What is going on? Is there a way to solve this?

Thank you,

BigBlaze

[InMarketingWeTrust]

Salut Jean,

I can say my Adword account is link to G.A. because my campaign ''filtre fournaise_2'' has 359 visitors...

Do you manually tag your campaigns? As per Analytics support and from experience, human error in tagging is often the most common source of errors:

• Auto and manual tagging are being used at the same time
• Manually tagged URLs are missing a parameter

I recommend you use auto-tagging otherwise you will spend hours of entertainement coding urls for each kwd... Fun, Fun, Fun

You do have gaq.push(['_trackPageview'] so I doubt this is the cause of the error and since it's a big commerce site, I can only assume the code will be implemented at a template level.

Hope this help.

Cheers,

Freddy

P.S: if you feel like being "stalkish", remember to update your GA code for Remarketing

[BigBlaze205]

Hi Patrick,

Thank you for this response.

I have one more question, looking at my screen cast:

http://screencast.com/t/GDpNp0PE

This is the result to the landing page to ''index''

1099 visitors are ( not set)

I can say my Adword account is link to G.A. because my campaign ''filtre fournaise_2'' has 359 visitors...

Can you say they are all user that use ''private browsing'' option from there browser? or other?

Thank you,

Jean

[StreamlineMetrics]

(not set) keywords are usually visits from a Google AdWords campaign where the Google AdWords account is not correctly linked to the Google Analytics account. http://support.google.com/analytics/bin/answer.py?hl=en&answer=2820717 and http://support.google.com/analytics/bin/answer.py?hl=en&answer=1714454

(not provided) keywords are organic searches from Google but are being hidden from your website since Google is encrypting searches from users who are logged into Google or otherwise using the secure version of Google.

The good news is that you should be able to fix the (not set) issue but unfortunately you won't be able to do much regarding the (not provided) keywords.

EDIT - (not set) could also mean visits from all other traffic sources, such as Direct or Referral sites, which inherently are not coming from keyword searches and that is why (not set) is showing up in Google Analytics if you try to look up the keyword used by either of those mediums.