Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Company name ranking
-
Hi all,
I hope somebody can share their thoughts on the below.
A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking.
I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check).
The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it)
I've listed below the SEO tasks I completed whilst attempting to rank the company name:
-
I set up analytics and webmaster tools, in which I set up preferred domain (www)
-
Added a sitemap
-
Edited meta data making sure company name was included
-
I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these.
-
I placed www.clientswebsite.co.uk on all of their social media profiles
-
I reformatted headers on their home page, making sure the H1 included my client's company name
-
I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page
-
Activated SSL and forced to HTTPS
I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions
Adam
-
-
Have you reviewed this?
https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday
- topic:timeago_earlier,3 months
-
Hi Donna,
Thank you for your response.
The domain name is: https:// www.skinnyrevolution .co.uk (close the spaces)
The name of the business is Skinny Revolution, notice anything unusual?
-
Hard to tell without knowing the name of the business and the website, but I'd make sure you have a Google My Business listing and local schema on the page. It's a place to start.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta name Author
Hello! I have a problem. I'm using Rank Math for WordPress. But I can’t configure a basic thing such as <meta name="author" content="" />. I had to insert this code manually using the hook. Does anyone know a normal way to do this markup? Example page: https://b-shoes.com/foot-shaped-shoes/ Thank you!
Technical SEO | Jan 25, 2024, 6:35 AM | WayneM.0 -
Website ranking declined after connecting to CDN
Hi! We are trying to rank https://windowmart.ca for various local search terms. Our head office is in Edmonton where we try to rank https://windowmart.ca/edmonton-windows-doors/ for such terms as "windows Edmonton", "replacement windows Edmonton", "windows and doors Edmonton" as well as others. The website was the leader in its niche for around 2 years. Then we've got some server related issues, moved to a new server and connected CDN Nitropack that really improved our google speed test results. Recently we noticed that our rankings started to drop. Do you know if Nitropack can negatively effect local SEO rankings? Thank you!
Technical SEO | Jun 15, 2021, 8:34 PM | vaskrupp0 -
Why Google de-rank a website.
Hi, I was inspecting a website which is covering the topic of best wheelbarrow of 2021, it is a new website and and starts ranking on google. But, after few days it got de-rank automatically and Moz is also not showing any result to that. I was wandering why this just happened and what should I do if I made my website and will not face this kind of situation?
Technical SEO | Mar 27, 2021, 11:10 PM | Moeen22330 -
Can an external firewall affect rankings?
For security reasons we are now routing traffic through an external firewall cum CDN. Our server and domain IPs remain the same, but any request is routed through an external IP, which then forwards the traffic. Would our rankings be affected because of IP changes? Thanks Sam
Technical SEO | Mar 11, 2020, 10:42 AM | samgold0 -
Brand name as H1 on every page
Hi, Along with the title of each page, a Wordpress client has their brand name as a H1 on every single page. This is situated in the footer and just sits within the company info/address. Should these tags be removed, leaving just the page titles as H1s? Cheers, Lewis
Technical SEO | Jan 14, 2020, 11:17 AM | PeaSoupDigital0 -
What can I do to stop ranking for a keyword that has nothing to do with the companies website?
A website that we maintain keeps ranking for the keyword 'homeless shelter'. The company is UTILIS USA and they produce heavy duty shelters for military personnel. They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.
Technical SEO | May 20, 2014, 10:05 PM | ReviveMedia0 -
Umbrella company and multiple domains
I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think. There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies. The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites. The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is : Home page = example.com company1page = company1domain.com company2page= company2domain.com etc. etc. Clicking "home" will take you back to example.com (which is just an image). How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website - example.com. Thank you
Technical SEO | Oct 7, 2013, 11:48 AM | AL123al0 -
How long does it take for rank to return after 301?
Hello all -- just looking for those who have implemented site-wide 301 redirects due to a domain change. I am about 2 weeks into mine and am seeing minimum 5, maximum 21 spot drops in many of my targeted terms. My pages have strong GPR, with most being 3 or higher. Anyone out there been able to track a ballpark of when rank will return? The 301 redirects were implemented correctly, with 1 to 1 setups in most cases. Google has updated the listings with the new domain name, but I'm taking a huge rank hit. Any experience on how long I can expect (I know it's different for every situation) would be great! Thanks.
Technical SEO | Oct 19, 2011, 2:12 PM | Bandicoot0