Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Which Schema type for retirement homes?
-
I have a client who sell retirement homes. Their current schema for each property is LocalBusiness - should this in fact be Product schema?
-
Hello,
Are they selling the homes, or "renting" a room in the homes? In other words, is there are deed and a mortgage?
Depending on the details, each retirement home's landing page could have both the local business / organization Schema, as well as something like this: https://schema.org/Accommodation
I doubt you would use product schema.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Title - Google Overriding my Title Tag
Hi, We have noticed our home page title tag has now been replaced by our brand name (by Google I'm assuming). We have also noted that the page is dropping off SERPS for our main keywords, I suspect they are related but ofc I cant be sure. I know the recent Google update has impacted titles but I wasn't sure if it would apply here. Has anyone any advice on this and/or having the same issue? We normally rank well for grass seed (UK search) https://thegrasspeople.com/ I also noticed some strange mark up in our source code which seems to have been left behind by Sketch - we are getting this removed. <title>Combined Shape</title> <desc>Created with Sketch.</desc> Chris
Intermediate & Advanced SEO | | Chris_Mc0 -
Shopify: AggregateRating Schema Error
Hi lovely community, I know google made some schema changes in Sept 2019. I got an AggregateRating Error:
Intermediate & Advanced SEO | | Insightful_Media
One of offers or review or aggregateRating should be provided. I am using a third-party app 'Shopify Product Review' to implement the rating. What I should do to solve this error. Thanks very much for the help! I found many people have this issue too in the community! Many thanks Pui0 -
Event Schema for Multiple Occurrences
I am wondering the best way to mark up an event page with multiple occurrences. For example, we have an event that happens over the course of 4 sequential weekends:
Intermediate & Advanced SEO | | Your_Workshop
9/28-9/29
10/5-10/6
10/12-10/13
10/19-10/20 Our website allows us to enter multiple occurrences that results in a single event listing page which outputs all dates (to eliminate duplicate content, titles, metas, etc.) but allows each occurrence to output individually on our events calendar in the respective individual date. Each time the event is shown, it links to the same listing page. I am wondering if we can add event schema on a single listing multiple times to cover each occurrence. In the above example, we would have 4 schemas on the listing page for each date range/weekend. In our current schema, we end up with a start and end date identified as 9/28-10/20 but it is not clear that the event is just happening on the weekends with gaps in between. Any suggestions are welcome however, we are really trying to NOT list each as an individual event on the website both for the duplicate content issue and the extra burden on our client that lists events for a very large geographic area.0 -
Could I set a Cruise as an Event in Schema mark up?
Hi there, We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event. Will this work and can we get away with this without penalty? Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP. The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future. Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices. The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates. I am interested to hear the communities opinion and experience with this problem.
Intermediate & Advanced SEO | | NoWayAsh1 -
Why is /home used in this company's home URL?
Just working with a company that has chosen a home URL with /home latched on - very strange indeed - has anybody else comes across this kind of homepage URL "decision" in the past? I can't see why on earth anybody would do this! Perhaps simply a logic-defying decision?
Intermediate & Advanced SEO | | McTaggart0 -
Schema.org snippet for thumbs up-down reviews
Hi guys, I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ratings. I couldn't find a site that had this with schema tags for reference. Fiverr used to have thumbs up/down, but recently changed to star rating. On our services marketplace we allow users to review the providers they worked with and ask them for a positive-negative review - thumbs up/down with an additional open text area. I thought about adding a schema.org meta-tags like this: Lets assume one of our providers got two reviews, one is positive and the second is negative. So, first I thought about adding an aggregateReview meta-tag on top, just like this: And also add a meta-tag for any review, like this: Two days ago by
Intermediate & Advanced SEO | | ShaqD
Kareem Abdul-Jabbar
Joe is a great guy, I'd recommend him to my friends. Does that make sense? Has anyone had the chance to implement a schema.org meta tags for this kind of situation or familiar with a website who does it that way? Thanks so much for your help! Shaqd0 -
Home Page Copy Ideal Length
Hi Guys, I'm currently trying to turn around the organic performance of a website I have been working on. I have been reading that content for home pages should be particularly long. What is the ideal length of the copy on a home page? 500 words, 1000 words, 1500 words? The current work is kind of short in my opinion, and I would like to know if it would be a worth while effort to make it longer since this thing is getting clobbered organically. Thanks!
Intermediate & Advanced SEO | | oomdomarketing1 -
When to Use Schema vs. Facebook Open Graph?
I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices. We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?
Intermediate & Advanced SEO | | Allie_Williams0