Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I'm wondering if reviews services like yotpo and reviews.io are worth it.
-
The reviews services advertise that your reviews and stars will be placed in your Google search results and this helps with rankings. Does anyone have experience using Yotpo or Reviews.io with a brick and mortar business? Or, any business for that matter?
Thanks,
-
OK so the review sites are certainly great for improving your click through rate and influencing your customers etc, but do not assume they will benefit you totally.
Review sites (see list of google approved partners here) only automatically benefit Google adverts (CPC) by default and you will need a minimum number to qualify for the star rating. You may get a boost from a high traffic and quality review site organically but like Garrett says - opt for a review site that meets your needs and is also frequented and trusted by your users.
Should you wish to benefit from star ratings in the organic results you will still need some technical knowledge to apply aggregate ratings schema to your site and even then it is not guaranteed they will show.
-
I have used Yotpo with e-commerce clients before, and do believe its worth it for that space. In the Amazon era that we live in, we have become accustomed to checking the reviews of our peers before furthering any interactions with businesses and products. It's crucial that you are on the right third-party review site that your target audience is frequenting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Code Not Working – Used Business Review Bundle Plugin
Debt Collectors – Debt Collection Agency Melbourne Hi Moz Community One of our client website JMA Credit (https://www.jmacreditcontrol.com.au/ ) We have installed Business Review Bundle Wordpress plugin to display our Google Reviews on our website. https://richplugins.com/business-reviews-bundle-wordpress-plugin Enabled Rich snippet option – to display aggregate rating Schema code available on the source Also, tested on structured data testing tool – it shows everything is fine https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.jmacreditcontrol.com.au But, Aggregate rating (star) not displayed on the SERP Page Waiting for valuable response to get this issue fixed
Reviews and Ratings | | Bhisshaun0 -
Any experiences with Reviews.io?
Hello, We have used Trustpilot.com for a few years in the past. Service was reasonable and they did what they were supposed to do. However, due to their price and requirement for a full-year payment upfront we stopped using their review collection service. Is someone using Reviews.io? They are included in Google Review Partners, which seems to be very encouraging:
Reviews and Ratings | | the-global-communicator
https://support.google.com/adwords/answer/2375474?hl=en Also, they have a decent price for their intermediary package (about $ 89/month) and don't require a yearly contract like Trustpilot and some others. Any experiences you could share about Reviews.io will be appreciated. Luciano, The Translation Company Group0 -
Client wants to delete Google My Business Due to Bad Review
My client has received a bad review on Google and although has other good ones, wants to delete the current Google My Business page and open a new one. I disagree with this strategy but need some evidence to back it up. They are ranking well and so I don't want to upset the cart. I need reasons not to in terms of potentially harming rankings. Am I right that this could impact?
Reviews and Ratings | | AL123al3 -
Paying for Reviews Penalty?
Hello, recently came across a company that has been paying people directly for reviews. I of course do not recommend this and realized the ethical implications and even the lawsuits that can come from this, but does Google have a manual penalty for fake reviews or do they just algorithmically discount ones that raise red flags? I have never really had to worry about this in the past. I know you can flag fake reviews to them on an individual basis, but does anyone have history of knowing specific situations where a company was manually punished for doing this? Just curious and I kind of wanted to give them strong documentation to knock it off. Thanks in advance.
Reviews and Ratings | | jeremyskillings0 -
How many Google reviews can I collect at once?
I work for a University with 10,000+ students and alumni that could submit reviews. But how many reviews should I be collecting at one time? I don't want to overload the reviews and put up a red flag in Google...any insight on how much is too much?
Reviews and Ratings | | GabeGibitz0 -
How does decimal rounding of reviews to stars work in ios appstore? Starting from which average review score to get full 5 star rating?
How does decimal rounding of reviews to stars work in ios appstore?
Reviews and Ratings | | lcourse
Starting from which average review score to get full 5 star rating? Duolingo has a 5 star rating, but I doubt that they really have an all time review average larger than 4,75. In the google playstore their average of the android version is 4,6. Does anybody know how apple calculates the star ratings or has an URL reference where this is explained?0 -
Publishing testimonials on your site that are from your Google + (or other review sites page)
Ive got a site with some good Google + Reviews and some other good reviews on other sites that id like to be able to publish on a testimonials page on our website, but im worried about being penalised for duplicate content. Any idea of the best way to get these reviews on to our website, i was thinking about placing the text in as an image, but id prefer to do something semantic if at all possible. (I know that some review sites have javascript widgets you can use to pull in your reviews but for most of the sites we are reviewed on they dont)
Reviews and Ratings | | Sam-P0 -
Yelp Review From My Customer Removed
Hi, A customer of mine told me she created a yelp account just to give me a review. She's a good customer and wanted to show me her appreciation. I thanked her for taking the trouble. About a week later, I see that her review was marked as "not recommended." This was a legitimate review made by a real customer. I'm angry that it was removed for no reason. I noticed a competitor of mine has 18 yelp reviews and all of them show up just fine. I also noticed that this same competitor is paying for ads from Yelp. A couple of years ago, another customer reviewed me on yelp and it was also labeled as "not recommended." So I now have 2 "not recommended" reviews on Yelp that, if you ask me, imply that my reviews are fake. After Yelp and Yahoo merged, I lost the 14 Yahoo reviews I had obtained from customers over the last six years. I have also noticed over the years, that whenever I need to sign into my Yelp business account to update the data, it's locked until some pushy sales person calls and asks to speak to me in order to try to sell me ads on Yelp. Anyone else hate Yelp? They're obviously not really interested in making sure reviews are "real," they're just interested in selling expensive ads.
Reviews and Ratings | | Ophelia6191