Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Correct use of schema for online store and physical stores
-
I have been getting conflicting advice on the best way to implement schema for the following scenario.
There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/.
So each page on the website has the Organisation schema for the central 'organisation', something like:
Then on each physical store landing page is something like the following as well as the Organisation schema:
Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration?
It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
-
The head office happens to be the e-commerce store. Then there are actual physical stores that sell the same products physically.
So we do want visibility for 'HQ' as the main 'entity'. Yes if anyone has a problem they contact the shop or HQ/e-commerce store. So with that in mind I still need clarification of the schema to use.
-
Google state here:
https://developers.google.com/search/docs/data-types/local-business
That "Local Business" is what they use. "Organization" does not appear in that list
Think about what you want to achieve. Utilising schema helps contact details (and many other, granular pieces of information) to jump out for brand, or entity-based queries
If you have a head office which you're working on, aren't most of the queries to HQ internal? Do you really want people calling up HQ instead of going to one of the purpose-built, consumer outlets? Obviously if you're looking to ascertain a mixture of B2B and B2C leads, what I'm saying might not quite be accurate
In most circumstances, I wouldn't want work-offices (HQ) to be more visible in Google's search results, so I would eradicate all schema. Then I'd just go with LocalBusiness schema for all the outlets
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using 410 To Remove URLs Starting With Same Word
We had a spam injection a few months ago. We successfully cleaned up the site and resubmitted to google. I recently received a notification showing a spike in 404 errors. All of the URLS have a common word at the beginning injected via the spam: sitename.com/mono
Technical SEO | | vikasnwu
sitename.com/mono.php?buy-good-essays
sitename.com/mono.php?professional-paper-writer There's about 100 total URLS with the same syntax with the word "mono" in them. Based on my research, it seems that it would be best to serve a 410. I wanted to know what the line of HTACCESS code would be to do that in bulk for any URL that has the word "mono" after the sitename.com/0 -
Should I Focus on Video Schema or a Video Sitemap First
Hey all, I'm working on a website that is soon going to launch a video hub that contains over 500 videos. I'm interested in ensuring that the videos show up on the SERPs page in the highest position possible. I know Google recommends that you have on-page schema for your videos as well as an XML sitemap so they can be indexed for SERP. When I look at schema and the XML video sitemap they seem to communicate very similar kinds of information (Title, Description, Thumbnail, Duration). I'm not sure which one to start with; is it more important to have video schema or a video sitemap? Additionally, if anyone knows of any good video sitemap generators (free is best, but cheap is okay too) then please let me know. Cursory google searching has just churned up a number of tools that look sketchy.
Technical SEO | | perfectsearch710 -
Event Schema markup for multiple events (same location/address)?
I was wondering if its possible to markup multiple events on the same page for one location/address using the event schema.org markup? I tried doing it on a sample page below: http://www.rama.id.au/event-schema-test/ Google's schema testing tool shows that its all good (except for warning for offers). Just wanted to know if I am doing it correctly or is there a better solution. Any help would be much appreciated. Thank you 🙂
Technical SEO | | Vsood0 -
302 redirect used, submit old sitemap?
The website of a partner of mine was recently migrated to a new platform. Even though the content on the pages mostly stayed the same, both the HTML source (divs, meta data, headers, etc.) and URLs (removed index.php, removed capitalization, etc) changed heavily. Unfortunately, the URLs of ALL forum posts (150K+) were redirected using a 302 redirect, which was only recently discovered and swiftly changed to a 301 after the discovery. Several other important content pages (150+) weren't redirected at all at first, but most now have a 301 redirect as well. The 302 redirects and 404 content pages had been live for over 2 weeks at that point, and judging by the consistent day/day drop in organic traffic, I'm guessing Google didn't like the way this migration went. My best guess would be that Google is currently treating all these content pages as 'new' (after all, the source code changed 50%+, most of the meta data changed, the URL changed, and a 302 redirect was used). On top of that, the large number of 404's they've encountered (40K+) probably also fueled their belief of a now non-worthy-of-traffic website. Given that some of these pages had been online for almost a decade, I would love Google to see that these pages are actually new versions of the old page, and therefore pass on any link juice & authority. I had the idea of submitting a sitemap containing the most important URLs of the old website (as harvested from the Top Visited Pages from Google Analytics, because no old sitemap was ever generated...), thereby re-pointing Google to all these old pages, but presenting them with a nice 301 redirect this time instead, hopefully causing them to regain their rankings. To your best knowledge, would that help the problems I've outlined above? Could it hurt? Any other tips are welcome as well.
Technical SEO | | Theo-NL0 -
Effective use of hReview
Hi fellow Mozzers! I am just in the process of adding various reviews to our site (a design agency), but I wanted to use the ratings in different ways depending on the page. So for the home page and the services (branding, POS, direct mail etc) I wanted to aggregate relevant reviews (giving us an average of all reviews for the home page, an average of ratings from all brand projects and so on). Then, I wanted to put specific reviews on our portfolio pages, so the review relates specifically to that project. This is the easiest to do as the hReview generator is geared up for reviews that come from one source, but I can't find a way of aggregating the star ratings to make an average rating rich snippet. Anyone know where I can get the coding for this? Thanks in advance! Nick.
Technical SEO | | themegroup0 -
Where to put Schema On Page
What part of my page should I put Schema data? Header? Footer? Also All pages? or just home page?
Technical SEO | | bozzie3114 -
Should we use "and" or "&"?
Our client has an ampersand in their brand name. The logo has "&", their url is spelled out. I'm trying to get them to standardize the use of the name for directories/listings. Should we use "and" or "&"?
Technical SEO | | vernonmack0 -
Use of Meta Tag - MSSmartTagsPreventParsing
We've inherited some sites from another developer that had the following tag: All references I can find to it are from 2004. What is the purpose and is it worth including in pages/sites we build?
Technical SEO | | wcksmith0
