Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Breadcrumbs on Mobile How important are they for SEO?
-
Due to Poor unsightly look of breadcrumbs and the space it takes up above the fold we only employ breadcrumbs on our desktop version. Breadcrumbs are hidden from view on mobile version. However as mobile first indexing is now in play what technical SEO impacts will this have? one thing that comes to mind is crawling deeper pages where breadcrumbs made them accessible in less than 3 link clicks? But i am unsure now of the impacts of not having breadcrumbs visible for mobile version of our site.
-
From my understanding of mobile-first indexing, your mobile site will become the primary version Google crawlers see when they are looking at your website. So in terms of the impact of hiding the breadcrumbs on your mobile site, Google will see that you've hidden them and may or may not see them on the desktop version because they may or may not bother to crawl the desktop version.
My question to you would be - what value are you seeing from the breadcrumbs on desktop? Can you check your analytics data to see whether users are using these breadcrumbs for navigation? Do you mark up your breadcrumbs with schema to allow them to show up in rich snippets? If the breadcrumbs do not currently add much value to your users and if they don't serve an SEO purpose, you may not need to bother including them on mobile. On the other hand, if you know that they add to a better UX, you may see a benefit from adding them to the mobile version of the site. This is because Google likes to reward sites with a better UX for mobile users. If you are using them more for search engines to have easier crawl access, I would suggest revisiting your site structure more broadly to ensure that no important page is further than 3-4 clicks from the homepage; and/or ensure that you keep your sitemaps up to date with all important pages and submit in GSC and BWT.
-
Breadcrumbs are more for UX purposes, allowing users to go through a website more efficiently. I personally can't see any benefits of them on a mobile view as they're more of a hindrance, maybe try making them visible in the sites footer; on mobile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the importance of exact match keywords for local SEO in service industry businesses?
I am working with a local service contractor. Several of his competitors have domain names with exact match keywords. Audits of competitor sites and use of other research tools reveals that their sites are behind in content and technical SEO. The competitor sites consistently rank higher in organic search results. I am new to SEO and I understand that some of my lack of clarity here is a result of not understanding the value of key word use in local SEO vs. wider efforts.
Technical SEO | | Andrew Woffenden2 -
Are on-site content carousel bad for SEO?
Hi, I didn't find an answer to my question in the Forum. I attached an example of content carousel, this is what I'm talking about. I understand that Google has no problem anymore with tabbed contents and accordeons (collapsible contents). But now I'm wondering about textual carousels. I'm not talking about an image slider, I'm talking about texts. Is text carousel harder to read for Google than plain text or tabs? Of course, i'm not talking about a carousel using Flash. Let's say the code is proper... Thanks for your help. spfra5
Technical SEO | | Alviau0 -
Breadcrumbs with JSON-LD
Just a quick question re implementation of JSON-ID breadcrumbs You are here: Acme Company → Electronics → Computers → Laptops So in this example laptops is my current page without a link on the visible on-page breadcrumb. When implementing JSON-LD BreadcrumbList should Laptops be included in the schema snippet, or commence from Computers to home?
Technical SEO | | MickEdwards0 -
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | | Jason-Reid0 -
JavaScript page loader - SEO impact
Hello all,
Technical SEO | | Lvet
I am working on a site that has a bizarre page load system. All pages get loaded trough the same Javascript snippet, for example: Changing the values in the form changes the page that is loaded. The most incredible thing is that, against my expectations, pages do get indexed by Google.
My question is: "Does loading pages dynamically using JavaScript affect the overall SEO performance?" Why are pages getting indexed? Thank you for shedding light on this.
Cheers
Luca0 -
Coming soon SEO
Hi, I was wondering what is the best practice to redirect all the links juice by redirecting all the pages of your website to a coming soon page. The coming soon page will point to the domain.com, not to a subfolder. Should I move the entire website to a subfolder and redirect this folder to the coming soon page? Thanks
Technical SEO | | bigrat950 -
SEO value of InDesign pages?
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset. If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
Technical SEO | | TheaterMania1 -
Is it important to include image files in your sitemap?
I run an ecommerce business that has over 4000 product pages which, as you can imagine, branches off into thousands of image files. Is it necessary to include those in my sitemap for faster indexing? Thanks for you help! -Reed
Technical SEO | | IceIcebaby0