Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Subdomain or subfolder?
-
Hello,
We are working on a new site. The idea of the site is to have an ecommerce shop, but the homepage will be a content page, basically a blog page.
My developer wants to have the blog (home) page on a subdomain, so blog.example.com, because it will be easier to make a nice content page this way, and the the rest of the site will just be on the root domain (example.com). I'm just worried that this will be bad for our SEO efforts. I've always thought it was better to use a sub folder rather than a subdomain. If we get links to the content on the subdomain, will the link juice flow to the shop, on the root domain?What are your thoughts?
-
Hi OP,
Not sure what your developer is planning on using but you could easily have some sort of combination of a blog + shop using Wordpress and Woo-Commerce.
Why you would specifically want a blog on the homepage and then a shop within a folder is beyond me (surely the otherway round; e-commer site + a blog), but I know for a fact it would be very easy to do for the average Wordpress developer!
Kind regards and good luck!
Nick
-
The only real info I've seen direct from Google on a similar subject, is on this page:
If you scroll down, there's a table on the page. It's a table of Google's supposed views on the pros and cons of different configurations (e.g: sub-folders vs sub domains) when considering an international roll-out. Obviously your situation is slightly different
All I'd say is, your home-page is supposed to be the top of the tree. The main page from which all other sub-things (including sub pages and sub domains) stem from
That being the case - why the heck would you have the homepage on a sub-domain sub-page? It's kind of like building an automobile with its wheels on the roof
I can't find any specific guidance on why you shouldn't do this. But my suspicion is, no one has felt the need to write much on it because it seems like sheer lunacy
If you have a developer / designer who can't work with a normal structure, I**'d probably replace them with someone more competent**. That to me sounds like very worrying whinging (and I'm usually someone who backs devs to the hilt!)
-
The question is why would you want to put the homepage of your webshop on a subdomain or subfolder?
I suppose your developer works with predefined frames for the pages of your webshop. If the homepage requires a different lay-out, the frame should be modified (custom coded). Same goes for your category or tag pages. These should have valuable content too and can't all be placed in different subdomains.
Regarding the use of subdomain or subfolder, this is a great article: https://www.searchenginejournal.com/subdomains-vs-subfolders-seo/239795/#close
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving from a subdomain to subfolder
Hello, I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific. Thanks, T
Technical SEO | | Tucker_100 -
Images, CSS and Javascript on subdomain or external website
Hi guy's, I came across webshops that put images, CSS and Javascript on different websites or subdomains. Does this boost SEO results? On our Wordpress webshop all the sourcescodes are placed after our own domainname: www.ourdomainname.com/wp-includes/js/jquery/jquery.js?ver=1.11.3'
Technical SEO | | Happy-SEO
www.ourdomainname.com/wp-content/uploads/2015/09/example.jpg Examples of other website: Website 1:
https://www.zalando.nl/heren-home/ Sourcecode:
https://secure-i3.ztat.net//camp/03/d5/1a0168ac81f2ffb010803d108221.jpg
https://secure-media.ztat.net/media/cms/adproduct/ad-product.min.css?_=1447764579000 Website 2:
https://www.bol.com/nl/index.html Sourcecode:
https://s.s-bol.com/nl/static/css/main/webselfservice.1358897755.css
//s.s-bol.com/nl/upload/images/logos/bol-logo-500500.jpg Website 3:
http://www.wehkamp.nl/ Sourcecode:
https://static.wehkamp.nl/assets/styles/themes/wehkamp.color.min.css?v=f47bf1
http://assets.wehkamp.com/i/wehkamp/350-450-layer-SDD-wk51-v3.jpg0 -
Removed Subdomain Sites Still in Google Index
Hey guys, I've got kind of a strange situation going on and I can't seem to find it addressed anywhere. I have a site that at one point had several development sites set up at subdomains. Those sites have since launched on their own domains, but the subdomain sites are still showing up in the Google index. However, if you look at the cached version of pages on these non-existent subdomains, it lists the NEW url, not the dev one in the little blurb that says "This is Google's cached version of www.correcturl.com." Clearly Google recognizes that the content resides at the new location, so how come the old pages are still in the index? Attempting to visit one of them gives a "Server Not Found" error, so they are definitely gone. This is happening to a couple of sites, one that was launched over a year ago so it doesn't appear to be a "wait and see" solution. Any suggestions would be a huge help. Thanks!!
Technical SEO | | SarahLK0 -
Does a subdomain benefit from being on a high authority domain?
I think the title sums up the question, but does a new subdomain get any ranking benefits from being on a pre-existing high authority domain. Or does the new subdomain have to fend for itself in the SERPs?
Technical SEO | | RG_SEO0 -
301 Redirects in subfolders
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
Technical SEO | | Therealmattyd0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0 -
Subdomain Removal in Robots.txt with Conditional Logic??
I would like to see if there is a way to add conditional logic to the robots.txt file so that when we push from DEV to PRODUCTION and the robots.txt file is pushed, we don't have to remember to NOT push the robots.txt file OR edit it when it goes live. My specific situation is this: I have www.website.com, dev.website.com and new.website.com and somehow google has indexed the DEV.website.com and NEW.website.com and I'd like these to be removed from google's index as they are causing duplicate content. Should I: a) add 2 new GWT entries for DEV.website.com and NEW.website.com and VERIFY ownership - if I do this, then when the files are pushed to LIVE won't the files contain the VERIFY META CODE for the DEV version even though it's now LIVE? (hope that makes sense) b) write a robots.txt file that specifies "DISALLOW: DEV.website.com/" is that possible? I have only seen examples of DISALLOW with a "/" in the beginning... Hope this makes sense, can really use the help! I'm on a Windows Server 2008 box running ColdFusion websites.
Technical SEO | | ErnieB0 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0