Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Could I set a Cruise as an Event in Schema mark up?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Could I set a Cruise as an Event in Schema mark up?

    Intermediate & Advanced SEO
    3
    4
    778
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • NoWayAsh
      NoWayAsh last edited by

      Hi there,

      We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event.  Will this work and can we get away with this without penalty?

      Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP.

      The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future.

      Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices.

      The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates.

      I am interested to hear the communities opinion and experience with this problem.

      1 Reply Last reply Reply Quote 1
      • willcritchlow
        willcritchlow last edited by

        I don't know of an absolute / definitive answer. If it were my site, I think I would be happy to take the chance with Event markup since there is no perfect match, as you say.

        Evidence in each direction:

        1. Yes - this is OK - Google's schema page talks about "If the event happens across several streets, define the starting location and mention the full details in description.
        2. No - this is not OK - the same page says "Don’t promote non-event products or services such as "Trip package: San Diego/LA, 7 nights" as events".

        The reason I wouldn't be too concerned about the "no" side is that I think it is reasonable to read that as being about things like flights where the point is getting to the destination rather than things like cruises which are arguably events in their own right.

        Good luck!

        1 Reply Last reply Reply Quote 2
        • NoWayAsh
          NoWayAsh last edited by

          Thanks for sharing this information. Its helpful, thank you 🙂

          1 Reply Last reply Reply Quote 1
          • effectdigital
            effectdigital last edited by

            I honestly think if you're going to pick one of the two (though neither is quite right), event makes much more sense than product does. It's not like someone is physically buying the actual cruise ship, instead they're paying to spend 'time' at a 'venue', the venue just happens to be mobile instead of stationary

            Someone else went on a similar journey of discovery in 2017, here: https://www.webmasterworld.com/html/4844938.htm

            ... kind of interesting. It highlighted that Ticket schema might be one possible option: https://schema.org/Ticket. There are actually lots of references to "ticket" within Google's event schema documentation: https://developers.google.com/search/docs/data-types/event (ctrl+F for "ticket")

            Apparently lots of cruise operators do use event schema, never heard of any of them using product schema

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Your_Workshop

              Event Schema for Multiple Occurrences

              I am wondering the best way to mark up an event page with multiple occurrences. For example, we have an event that happens over the course of 4 sequential weekends:
              9/28-9/29
              10/5-10/6
              10/12-10/13
              10/19-10/20 Our website allows us to enter multiple occurrences that results in a single event listing page which outputs all dates (to eliminate duplicate content, titles, metas, etc.) but allows each occurrence to output individually on our events calendar in the respective individual date. Each time the event is shown, it links to the same listing page. I am wondering if we can add event schema on a single listing multiple times to cover each occurrence. In the above example, we would have 4 schemas on the listing page for each date range/weekend. In our current schema, we end up with a start and end date identified as 9/28-10/20 but it is not clear that the event is just happening on the weekends with gaps in between. Any suggestions are welcome however, we are really trying to NOT list each as an individual event on the website both for the duplicate content issue and the extra burden on our client that lists events for a very large geographic area.

              Intermediate & Advanced SEO | | Your_Workshop
              0
            • Alces

              JSON-LD schema markup for a category landing page

              I'm working on some schema for a client and have a question regarding the use of schema for a high-level category page. This page is merely the main lander for Categories. For example: https://www.examples.com/pages/categories And all it does is list links to the three main categories (Men's, Women's, Kid's) - it's a clothing store. This is the code I have right now. In short, simply using type @Itemlist and an array that uses @ListItem. Structured Data Testing Tool returns no errors with it, but my main question is this: Is this the _correct _way to do a page like this, or are there better options? Thanks.

              Intermediate & Advanced SEO | | Alces
              0
            • Adido-105399

              Which Schema type for retirement homes?

              I have a client who sell retirement homes. Their current schema for each property is LocalBusiness - should this in fact be Product schema?

              Intermediate & Advanced SEO | | Adido-105399
              0
            • ds9.tech

              Ogranization Schema/Microformat for a content/brand website | Travel

              Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?

              Intermediate & Advanced SEO | | ds9.tech
              0
            • LesleyPaone

              Schema markup concerning category pages on an ecommerce site

              We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage  The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.

              Intermediate & Advanced SEO | | LesleyPaone
              2
            • RosemaryB

              Need a layman's definition/analogy of the difference between schema and structured data

              I'm currently writing a blog post about schema.  However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably.  I understand this schema.org is a vocabulary of global identifiers for properties and things.   Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!

              Intermediate & Advanced SEO | | RosemaryB
              0
            • kevinliao

              What happens to a domain in SERPs when it's set to redirect to another?

              We have just acquired a competing website and are wondering whether to leave it running as is for now, or set the domain to redirect to our own site. If we set up this redirect, what would happen to the old site in Google SERPs? Would the site drop off from results? If so, would we capture this new search traffic or is it a free for all and all sites compete for the search traffic as normal? Thanks in advance. Paul

              Intermediate & Advanced SEO | | kevinliao
              0
            • s_EOgi_Bear

              Schema.org Markup for Currencies in Multiple Countries.

              Hello - Just getting in to a bit of Markup for rich snippets etc. This site sells from New Zealand , but our target market is Australia and most of our sales are there and we locate it there in Webmaster tools. Our Site changes currency / location automatically detecting IP Addresses. So -primarily I have a product with multiple variations on one page that I want to show offers in Google.com.au - in Australian Dollars Syntol Probiotic 
                90 caps $25AUD    180 Caps $50AUD     360 Caps 75AUD Here is the page http://www.return2health.net/syntol.html Ideas around that?  Ideally I would like to add some country specific data to it I guess..?

              Intermediate & Advanced SEO | | s_EOgi_Bear
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.