What happens when you replace a page with a new version that has the same URL?
-
a new page template was created the plan is to publish the new page (which has the same URL as before) to web and delete the old page that has the URL , will that have an SEO implications ?
-
Hi
The seo implications can be significant.
The first step is to audit - search console probably easiest the organic traffic hitting that exact page. The value of the page determines the content changes you may consider.
Thus if a page is ranking very well for a high-value target then the changes we recommend would be minimal, primarily CX focussed - enhance value. Enjoy no duplication, and not over optimised.
If the page is a poor performer with limited or no organic traffic, then there is little to no risk in a full content change. If that is the case, do whatever you like... to improve the value of the page. The only element to monitor is internal links from that page, again measure impact and audit.
Hope that helps.
-
I'm assuming that since you're keeping the URL, the content subject matter will be on the same? If not, I feel you would suffer a drop in PA. Regardless, as Gaston has pointed out, Google will at some point releases that page & may alter its rankings in the SERPs.
-
Hi there,
Replacing a page without changing its URL is entirely normal. It's just updating its content :).
That said, I wouldn't remove the old page from google before updating it. Just update its content, template or whatever you are going to change, and that's it.What could change in an SEO perspective? Google will recognize that it's a different page and will re-assess whether it's worth to be ranking on the same place and keywords as before.
A simple example would be when the updated page doesn't have anymore one of the primary keyword stated in its content, Title, and headings. Google will understand that you don't consider that page to be relevant for that keyword.Hope it helps.
Best luck,
Gaston
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site: More pages for usability, or fewer more detailed pages for greater domain authority flow?
Ladies and gents! We're building a new site. We have a list of 28 professions, and we're wondering whether or not to include them all on one long and detailed page, or to keep them on their own separate pages. Thinking about the flow of domain authority - I could see 28 pages diluting it quite heavily - but at the same time, I think having the separate pages would be better for the user. What do you think?
Technical SEO | | Muhammad-Isap1 -
High DA url rewrite to your url...would it increase the Ranking of a website?
Hi, my client use a recruiting management tool called njoyn.com. The url of his site look like: www.example.njoyn.com. Would it increase his ranking if I use this Url above that point to njoyn domain wich has a high DA, and rewrite it to his site www.example.com? If yes how? Thanks
Technical SEO | | bigrat950 -
Can you noindex a page, but still index an image on that page?
If a blog is centered around visual images, and we have specific pages with high quality content that we plan to index and drive our traffic, but we have many pages with our images...what is the best way to go about getting these images indexed? We want to noindex all the pages with just images because they are thin content... Can you noindex,follow a page, but still index the images on that page? Please explain how to go about this concept.....
Technical SEO | | WebServiceConsulting.com0 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
Adding parameters in URLs and linking to a page
Hi, Here's a fairly technical question: We would like to implement badge feature where linking websites using a badge would use urls such as: domain.com/page?state=texas&city=houston domain.com/page?state=neveda&city=lasvegas Important note: the parameter will change the information and layout of the page: domain.com/page Would those 2 urls above along with their extra parameters be considered the same page as domain.com/page by google's crawler? We're considering adding the parameter "state" and "city" to Google WMT url parameter tool to tel them who to handle those parameters. Any feedback or comments is appreciated! Thanks in advance. Martin
Technical SEO | | MartinH0 -
Page rank 2 for home page, 3 for service pages
Hey guys, I have noticed with one of our new sites, the home page is showing page rank two, whereas 2 of the internal service pages are showing as 3. I have checked with both open site explorer and yahoo back links and there are by far more links to the home page. All quality and relevant directory submissions and blog comments. The site is only 4 months old, I wonder if anyone can shed any light on the fact 2 of the lesser linked pages are showing higher PR? Thanks 🙂
Technical SEO | | Nextman0 -
Why mobi version of the file comes up higher on SERPs when compared to the web version?
hi Please see the URL http://news.oneindia.in/2011/10/22/tech-gmail-to-get-a-makeover-soon-google.html
Technical SEO | | greyniumseo
The corresponding mobile version is http://news.oneindia.mobi/2011/10/22/886893.html If we search for "Google video leaks; Gmail to get a make over soon" on Google the mobi version comes up instead of the web version. One reason could be because of the browser title. We do use meta title in our web version of the article. For the past few months our mobi version of the file comes up higher on SERPs when compared to the web version. What could be the reason? regards0 -
Too many on page links for WP blog page
Hello, I have set my WP blog to a page so new posts go to that page making it the blog. On a SEOmoz campaign crawl, it says there are too many links on one page, so does this mean that as I am posting my blog posts to this page, the search engines are seeing the page as one page with links instead of the blog posts? I worry that if I continue to add more posts (which obviously I want to) the links will increase more and more, meaning that they will be discounted due to too many links. What can I do to rectify this? Many thanks in advance
Technical SEO | | mozUser14692366292850