undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Possible to Migrate Website Design to Different Theme?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Possible to Migrate Website Design to Different Theme?

Intermediate & Advanced SEO
2
3
1.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Kingalan1
    Kingalan1 last edited by Sep 13, 2019, 11:37 PM

    Last year we purchased a $79 them and coded a new designer our real estate website. The  database of listings was transferred to the new theme.

    A year later we realize the new theme is not that fast; does not perform great, so despite optimizing our server we are not getting very fast performance.

    So, my question is, can we take the design, the CSS of our current theme (and database) and transfer it to a better performing theme?  We are in a very competitive niche and our website must perform quickly both desktop and mobile.

    If this is feasible is this a major production? Note we are very happy with the design and this would solely be to improve download speeds to improve the user experience and get better ranking.

    Thanks,

    Alan

    1 Reply Last reply Reply Quote 0
    • Kingalan1
      Kingalan1 @PaddyM556 last edited by Sep 15, 2019, 10:51 AM Sep 15, 2019, 10:51 AM

      Hi Pat:

      Thanks for your answer/response! Our URL is www.metro-manhattan.com

      To answer your questions:

      1. When we moved the site to a new theme/database the URL structure did not change. However, about a year before we migrated to a new domain and and went HTTP to HTTPS (secure) so there are redirects. 301 redirects were used.

      2. All the on page optimization moved when we changed themes.

      3. Yes, there are some unnecessary URLs, but they are managed by robot.txt.

      4.  Gzip compression/caching/cdn has been implemented to speed up site. My SEO provider is constantly adjusting but the site is not particularly fast.

      If we were to custom develop the same functionality without purchasing a theme, would the performance (Google Page Speed, GT Metrix) be much better?

      If we are satisfied with the structure, design and functionality of our site, is custom coding a costly venture?

      Thanks, 
      Alan

      1 Reply Last reply Reply Quote 0
      • PaddyM556
        PaddyM556 last edited by Sep 15, 2019, 9:53 AM Sep 15, 2019, 9:53 AM

        Hi Alan,

        Before moving theme again, have a look at the current situation.

        With site migrations/template changes there are a few things to note:

        1. when your listings where moved to new DB, did the URL structure change, is so did they use 301 redirects ?

        2. when you moved template, did all the onpage optimization move with the template. (Titles, Descriptions, content, image naming, image descriptions).

        3. indexation, does the new template output any extra/unesscary urls ? If so they need to be managed by robots.txt

        4. Have gzip compression/caching/cdn been implemented to speed up site?

        Most likely there is work that could be done to improve with going to purchase another theme. In my own experience purchased themes tend to be heavier & in some cases quite code heavy oppose to custom dev which Focuses on using less resources to make things work,

        Hopefully some the above helps, without rebuilding the site.

        pat

        Kingalan1 1 Reply Last reply Sep 15, 2019, 10:51 AM Reply Quote 1
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • CopBlaster.com

          Any Tips for Reviving Old Websites?

          Hi, I have a series of websites that have been offline for seven years. Do you guys have any tips that might help restore them to their former SERPs glory? Nothing about the sites themselves has changes since they went offline. Same domains, same content, and only a different server. What has changed is the SERPs landscape. I've noticed competitive terms that these sites used to rank on the first page for with far more results now. I have also noticed some terms result in what seems like a thesaurus similar language results from traditionally more authoritative websites instead of the exact phrase searched for. This concerns me because I could see a less relevant page outranking me just because it is on a .gov domain with similar vocabulary even though the result is not what people searching for the term are most likely searching for. The sites have also lost numerous backlinks but still have some really good ones.

          Intermediate & Advanced SEO | Jun 14, 2024, 11:15 AM | CopBlaster.com
          1
        • tnixis

          Is a Wordpress AMP plugin sufficient, or should we upgrade our WP theme to an AMP theme?

          Hello there,  our site is on a Flatsome Wordpress theme (which is responsive and does not support AMP), and we are currently using the AMP for Wordpress plugin on our blog and other content rich pages. My question is - is a plugin sufficient to make our pages AMP friendly? Or should we consider switching to a theme that is AMP enabled already? Thanks!
          Katie

          Intermediate & Advanced SEO | Jun 22, 2019, 12:33 PM | tnixis
          0
        • bedynamic

          SEO on dynamic website

          Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S

          Intermediate & Advanced SEO | Jun 26, 2018, 6:28 AM | bedynamic
          0
        • TrueluxGroup

          Multiple pages optimised for the same keywords but pages are functionally different and visually different

          Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
          https://www.whichledlight.com/categories/led-spotlights
          and the other page is
          https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂

          Intermediate & Advanced SEO | Aug 30, 2018, 9:39 AM | TrueluxGroup
          0
        • techdesign

          Two Different Domains exact same content

          Hello, I suspect I know the answer to this but would like to have it confirmed. I have been speaking to a company the last couple of weeks who have 2 domains with the exact same content. Possible a third but they haven't supplied a link. This from all I've read would be a huge problem for ranking and SEO. What would be the best way to deal with this ? I did do a search and found articles/questions on same content on the same site and in articles etc but nothing about exactly the same websites on 2 domains. Cheers David.

          Intermediate & Advanced SEO | Apr 17, 2015, 11:27 PM | techdesign
          0
        • mycity4kids

          How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>

          Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>

          Intermediate & Advanced SEO | Mar 11, 2014, 11:08 AM | mycity4kids
          0
        • Cornel_Ilea

          .com and .edu difference

          Hello, Can anyone tell me how big is the difference between a PR5 .com and a PR5 .edu Double, triple? How big? Cornel

          Intermediate & Advanced SEO | Jun 13, 2012, 10:13 AM | Cornel_Ilea
          0
        • ClifThompson

          Redirecting Canonical 301s and Magento Website

          I have an issue with a client's website where it has 3700+ pages, but roughly half of them are duplicates. Thankfully, the only difference between the original and the duplictes is the "?print" at the end of each URL (I suppose this is Magento's way of making a printable page version of the same page. I don't know, I didn't build it.) My questions is, how can I get all the pages like this http://www.mycompany.com/blah.html?print to redirect to pages like this... http://www.mycompany.com/blah.html Also, do they NEED to be Canonical, or will a 301 redirect be sufficient. Also, after having done this, if anybody knows, is there a way I can turn that feature off in Magento, because we're expanding our product line, and I don't want to have to keep chasing after these "?print" pages after the fact.

          Intermediate & Advanced SEO | Apr 25, 2012, 12:47 PM | ClifThompson
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.