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  4. Max-snippet max length

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  • SoulSurfer8
    SoulSurfer8 last edited by Oct 15, 2019, 5:27 PM

    Regarding Google's new max-snippet:[number], this is specifically for the length of the meta description?

    Also, does anyone know what the max character length is?

    1 Reply Last reply Reply Quote 1
    • KevinBudzynski
      KevinBudzynski last edited by Oct 18, 2019, 11:38 AM Oct 18, 2019, 11:38 AM

      I try to structure the meta description to describe what is on the landing page in a way to encourage click-throughs under the max-constraint.  If you are shorter, no biggie! Good luck

      1 Reply Last reply Reply Quote 0
      • SoulSurfer8
        SoulSurfer8 @KevinBudzynski last edited by Oct 17, 2019, 4:31 PM Oct 17, 2019, 4:31 PM

        Thanks. If we don't plan on shortening our meta description displayed in SERPs, do we need to do anything with max snippet length? Is it only for people who want to shorten the description showed?

        1 Reply Last reply Reply Quote 0
        • KevinBudzynski
          KevinBudzynski last edited by Oct 17, 2019, 3:19 PM Oct 17, 2019, 3:19 PM

          For Google, typically between 920 and 923 pixels (or roughly 160 characters).  However, this does change periodically.

          SoulSurfer8 1 Reply Last reply Oct 17, 2019, 4:31 PM Reply Quote 1
          • SoulSurfer8
            SoulSurfer8 @Dalerio-Consulting last edited by Oct 16, 2019, 3:51 PM Oct 16, 2019, 3:51 PM

            Thank you Daniel!

            1 Reply Last reply Reply Quote 0
            • Dalerio-Consulting
              Dalerio-Consulting last edited by Oct 16, 2019, 3:51 PM Oct 16, 2019, 2:11 PM

              The new max-snippet feature is used for you to limit up to which length of characters you want to display the meta description for the page. You should be able to put any positive integer there.

              The issue stands by the Meta Description best practices. If your meta description is over 160 characters, then Google will shorten it not to take too much search results space, so ideally you would want to put a max-snippet length of up to 160.

              You can find more information about Meta description best practices here.

              Daniel Rika - Dalerio Consulting
              https://dalerioconsulting.com/
              info@dalerioconsulting.com

              SoulSurfer8 1 Reply Last reply Oct 16, 2019, 3:51 PM Reply Quote 1
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