Why is my DA going down despite doing everything right?
-
I have been doing everything right that I could possibly do on my blog, tracking down and deleting broken links, writing for endless other publications to build my link profile, having an easy to read site with regularly updated content. Despite this, my DA has gone down by two. It's infuriating and I don't know why this is happening - does anyone have any ideas?
-
A decrease in your Domain Authority (DA) despite your efforts to improve it can be frustrating. Several factors could contribute to this situation:
Algorithm updates: Search engines like Google regularly update their algorithms, which can affect how they evaluate websites and determine DA.
Competitor activity: If your competitors are actively improving their own websites, it could impact your relative position and DA.
Technical issues: Issues with your website's technical performance, such as slow loading times or broken links, can negatively impact your DA.
Content quality: Despite your efforts, if your content quality doesn't meet the standards expected by search engines or your audience, it could affect your DA.
Backlink quality: Low-quality or spammy backlinks pointing to your website can harm your DA. It's essential to focus on acquiring high-quality backlinks from reputable sources.
Changes in search trends: Shifts in user behavior or search trends can impact your website's visibility and, consequently, your DA.
To address this issue, continue focusing on best practices for SEO, regularly monitor your website's performance, and adapt your strategies as needed. Conduct a thorough analysis of your website and its performance metrics to identify any specific areas that may need improvement. Additionally, consider seeking guidance from SEO professionals who can provide personalized advice based on your website's unique situation.
-
This happen when the backlinks of your website dropped. You have created new backlinks to boost up your Domain Authority. Here's the complete guide for you.
-
First mistake: to thing you're doing all right.
If DA is going down is because something it's not right. To think that Google made the mistake rating your page is not the right thought. The other answer saying: "SEO is a black box and sometimes weird things without explanation happen". That's bullsh***. Maybe you cannot see it, but the explanation is there.
Once said that, what I can tell you is that maybe you have been using some practices considered black had without your knowledge. Pay special attention with the external links. Well used they can bring you authority but wrong used it can hurts. Learn when to use dofollow or nofollow and how to use the anchor text.
Check the user experience: loading speed of your site, average bounce rate, average engagement time. All those parameters tell Google if users are enjoying your stuff. So check if they are in good rates.
Sometimes there's some things out of your control that can affect your DA. For example if you're sharing the host, maybe one of your "host neighbours" is doing black had, or is a porn page or violence content site. In that case you all have the same IP so you all got penalized. You can check who are you sharing host with. There online free tools that tell you that in seconds. Another option could be someone from the competition trying to hurts you in purpose. They can link to you from bad reputation sites using dofollow links. This could hurts. Check your income links in your search console maybe you can find out something suspicious.
Hope it helped
-
Of course, the domain is wandering-everywhere.com. I haven't used any black hat techniques to my knowledge, and don't believe that I have any spammy links. It's so low as it is and I'm really not sure what I could be doing more,
-
Any black hat techniques have been carried out on your domain? Have you checked on spammy links and used disavow tool?
Can you share the domain?
DA is a long term game, I've seen websites go down and then spike up. SEO is a black box and sometimes weird things without explanation happen.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GSC: Change of Domain Not Processed, Despite Saying "Approved"?
Hi folks, I've just completed a straightforward olddomain -> newdomain migration. All the redirects were done on 7th Feb. I submitted the change of domain request on 7th Feb. All seemed fine - as can be seen in the attached. It's now 19th March and our pals at GSC are still saying that the domain migration is ongoing. I've never had this take so long before; 2-3 days tops. Their results are tanking as I can't geo target and more features in GSC are out of action as it's 'locked' due to this migration (I just get a screen as per the attached). Thoughts? Shall I risk withdrawing the request and starting anew? The old "turn it off and on again"? Thanks! hJXKC
Technical SEO | | tonyatfat0 -
My traffic keeps going down...
My website been through many changes the last 5 months. From migrating http to https, server transfer and more. Everything was double checked all the redirects are perfect (301) to the https pages (we have like 28K backlinks so everything needs to be correct), in a matter of fact the migration to ssl made in October and in November the stats went high. The problem is that at the end of November after the server migration the traffic went down and is stably down till today. We re-checked the redirects in every aspect and more in depth and finished fixing issues around end of January. Also before 1 week we stopped the functionality of a parameter (product sort) and removed it from the website entirelly and canonicaled the urls that were using it so if google tries to test those urls with the parameter to see a canonical tag and eventually drop them out of index and stop crawling them. Generally we tried to fix the crawling efficiency and speed. The technical SEO was on fire the last weeks. Still i cant see improvement in rankings, i only see drops. What is the problem here? Where should i look? Any ideas? In webmaster tools we have no 404's and no manual actions. The visibility in Sistrix goes down (check attachment), the ahrefs organic traffic goes down, semrush stats go down... My website is: https://www.pccdkeys.com ecfp87
Technical SEO | | dos06591 -
No PA and no DA and no back links.
Hello Friends, I am having some problem in my website. I hosted this before 4 months. I have done some seo work related to back links. But when I see in opensiteexplorer than it does not show any back links even It shows 1 DA and 1 PA but why?
Technical SEO | | docbeans0 -
Should I go with a Mobile Site or Responsive Design
So I work with a Video Editing Plugin company and we have hit a bit of a conundrum with our mobile site plan. At first we were going to a stripped down version of our current site since the customer base has yet to purchase off mobile and almost all of the web traffic comes from a full computer. ( As video editing on tablets still leaves a bit to be desired). I was thinking a mobile site, but at the same point, I don't want to have issues when it comes to URLs and what not. Given that a majority of our traffic is non mobile. Would it be better to design a separate stripped down mobile site, or would responsive still be the better choice? Are mobile specific sites becoming old fashion?
Technical SEO | | TodorF.1 -
Target term hits a glass ceiling despite A grade
Greetings from 13 degrees C wetherby UK 🙂 Ive hit a roadbloack in my attempts to get a target term onto page one, below is a url pointing to a graph illustrting the situation. The target term is on the graph (I'm reluctant to stick it in here incase this page comes up) http://i216.photobucket.com/albums/cc53/zymurgy_bucket/glass-ceiling-office-to-let.jpg This is what Ive done to date for page -
Technical SEO | | Nightwing
http://www.sandersonweatherall.co.uk/office-to-let-leeds/ 1. Ensured the Markup follows SEO best parctice
2. Internally linked to the page via a scrolling footer
3. Shortened the URL
4. Requested the Social media efforts points links to the page
5. Requested additional content But i wonder... Is the reason for hitting a glass ceiling now down to lack of content ie just one page or is there a deeper issue of an indexing road block? Any insights welcome 🙂0 -
Is Go Daddy a bad domain?
I heard today that Go Daddy is not the besting hosting domain for websites...it isn't crawled well by websites. Is this true? What is the best hosting domain?
Technical SEO | | CapitolShine0 -
No improvement from Google penalty despite a lot of work
Hi Everyone, i hope someone can help. Our site www.danbro.co.uk suddenly dropped across all keyphrases and even our brand name on 12th April. We receieved a notification of unnatural link building and so the problem was obvious. Since then we have removed a number of old blog links, forum links that we have built up over a number of years. Once removed we sent a reconsideration. There are still a number of links we are trying (but sometimes to no avail) to remove. It is quite frustrating as we do have a number of high quality links on really relevant sites and we do update our content on a regular basis. Does anyone have any other solutions of what we can be doing? changing the domain name is not an option as it is the brand name. any help is much appreciated
Technical SEO | | Townpages0 -
Lots of Domains Going Nowhere - Point to a Real Domain?
I have hundreds of domains that I have purchased over the years that arent going anywhere except GoDaddy's Cash Parking system, which returns very little revenue, if at all. I wonder if it would make more sense to just point these domains to actually e-commerce sites that I own. If so, how best to take these domains and point them so that SEO credit is given properly. Most of these available domains dont have anything to do with the e-commerce stores. So not sure it would help. Furthermore, if I were to purchase new domains that were more relevant to the keywords to our e-commerce sites, how best to set them up so we can generate traffic on them and point them over to the actual domains? Many thanks.
Technical SEO | | findachristianjob0