Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. Does changing content and design of the website gonna affect my all the backlinks i have made till now

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does changing content and design of the website gonna affect my all the backlinks i have made till now

    Web Design
    5
    5
    1658
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • calvinkj
      calvinkj last edited by

      i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need,

      am i gonna loose all the domain authority if make changes?

      if it gonna affect, hows that  gonna come out

      1 Reply Last reply Reply Quote 0
      • durefisha
        durefisha last edited by

        Changing the content and design of your website can affect your backlinks in several ways. If you alter URLs or remove pages, any backlinks pointing to those URLs will break, leading to 404 errors. Additionally, if the content changes significantly, it may no longer be relevant to the backlink's context, potentially reducing the effectiveness of those links. However, if the changes are mainly aesthetic and the core content and URL structure remain intact, your backlinks should largely remain effective.

        1 Reply Last reply Reply Quote 0
        • calvinkj
          calvinkj @Chris.Menke last edited by

          lets say if i redirected and all the content is still relevant, (is it still gonna decrease DA to some extent), because of the fact that old url is changed and redirected.?

          1 Reply Last reply Reply Quote 0
          • Chris.Menke
            Chris.Menke last edited by

            Calvin,

            If the content on the page  with the backlink is relevant to the content on the page it is linking to, that's good. If the anchor text on that link is also relevant, that's even better.

            If content on the page that the backlink is pointing to is not of a relevant or complimentary subject, google will weigh the value of that  link less.

            If you change the URL of a page that is being linked to from another site and do not properly redirect the old URL to the new URL, the link will not benefit the new URL at  all.

            calvinkj 1 Reply Last reply Reply Quote 1
            • katemorris
              katemorris last edited by

              Few questions before I can answer this:

              Were the links you got going to drive people to your site? Would those people find your site interesting and relevant?

              Is the content getting links still going to exist? Meaning will the links still make sense?

              Just redesigning your site should not affect link equity, but if your links were acquired just for linking purposes, I don't think they will do much for you over time anyway.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • KempRugeLawGroup

                Fixing Render Blocking Javascript and CSS in the Above-the-fold content

                We don't have a responsive design site yet, and our mobile site is built through Dudamobile. I know it's not the best, but I'm trying to do whatever we can until we get around to redesigning it. Is there anything I can do about the following Page Speed Insight errors or are they just a function of using Dudamobile? Eliminate render-blocking JavaScript and CSS in above-the-fold content Your page has 3 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript: http://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js http://mobile.dudamobile.com/…ckage.min.js?version=2015-04-02T13:36:04 http://mobile.dudamobile.com/…pts/blogs.js?version=2015-04-02T13:36:04 Optimize CSS Delivery of the following: http://fonts.googleapis.com/…:400|Great+Vibes|Signika:400,300,600,700 http://mobile.dudamobile.com/…ont-pack.css?version=2015-04-02T13:36:04 http://mobile.dudamobile.com/…kage.min.css?version=2015-04-02T13:36:04 http://irp-cdn.multiscreensite.com/kempruge/files/kempruge_0.min.css?v=6 http://irp-cdn.multiscreensite.com/…mpruge/files/kempruge_home_0.min.css?v=6 Thanks for any tips, Ruben

                Web Design | | KempRugeLawGroup
                0
              • CliqStudios

                Reasons Why Our Website Pages Randomly Loads Without Content

                I know this is not a marketing question but this community is very dev savvy so I'm hoping someone can help me. At random times we're finding that our website pages load without the main body content. The header, footer and navigation loads just fine. If you refresh, it's fine but that's not a solution. Happens on Chrome, IE and Firefox, testing with multiple browser versions Happens across various page types - but seems to be only the main content section/container Happens while on the company network, as well as externally Happens after deleting cookies, temporary internet files and restarting computer We are using a CMS that is virtually unheard of - Bridgeline/Iapps Codebase is .net Our IT/Dev group keeps pushing back, blaming it on cookies or Chrome plugins because they apparently are unable to "recreate the problem". This has been going on for months and it's a terrible experience for the user to have. It's also not great when landing PPC visitors on pages that load with no content. If anyone has ideas as to why this may be happening I would really appreciate it. I'm not sure if links are allowed, by today the issue happened on this page serversdirect.com/dm/geek-biz Linking to an image example below knEUzqd

                Web Design | | CliqStudios
                0
              • InvoqMarketing

                Duplicate content on websites for multiple countries

                I have a client who has a website for their U.S. based customers. They are currently adding a Canadian dealer and would like a second website with much of the same info as their current website, but with Canadian contact info etc. What is the best way to do this without creating duplicate content that will get us penalized? If we create a website at ABCcompany.com and ABCCompany.ca or something like that, will that get us around the duplicate content penalty?

                Web Design | | InvoqMarketing
                0
              • Robertnweil1

                Having a second homepage for a site would affect my SEO?

                Hello guys, One of our clients is planning to have a new landing page for any users hitting the site for the first time. (returning users will still see the current homepage based on cookies ... in other words, the site would technically have 2 home pages). According to this client, they are planning to do something like this: https://www.websitename.com/ (for returning visitors) https://www.websitename.com/newuser (for first time visitors) Our instinct is that is not great to have 2 home pages (that would affect the SEO campaign we are managing for this company) and we are not sure how to handle this. That's why we would appreciate your opinion regarding this topic: From an SEO perspective, do you think this is a good idea? If not, what would you guys do differentiate first-time visitors vs returning visitors without affecting SEO? Maybe just a pop-up? Thanks in advance for your help !

                Web Design | | Robertnweil1
                0
              • mdorville

                Subdomains, duplicate content and microsites

                I work for a website that generates a high amount of unique, quality content. This website though has had development issues with our web builder and they are going to separate the site into different subdomains upon launch. It's a scholarly site so the subdomains will be like history and science and stuff. Don't ask why aren't we aren't using subdirectories because trust me I wish we could. So we have to use subdomains and I'm wondering a couple questions. Will the duplication of coding, since all subdomains will have the same design and look, heavily penalize us and is there any way around that? Also if we generate a good amount of high quality content on each site could we link all those sites to our other site as a possible benefit for link building? And finally, would footer links, linking all the subdirectories, be a good thing to put in?

                Web Design | | mdorville
                0
              • 1SMG

                3 Brands, 3 Services, 3 Different Websites Right?

                My client was told that having 1 website for 3 different brands/services is better than having 3 websites. I need your help to prove my value to a new client.  This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them.  I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference. Keep in mind this is for 3 different companies.  One company does plumbing, another electrical and the last one does air conditioning.  They also have  4 locations but only two locations have mutliple services opperating out of them.  I understand these 2 location will not have there own Google+ Local / Places listing.  Using the same address for 2 different business and expecting a first page ranking is just not possible. Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation.  First you see the AC Company and then the Plumbing etc.  I see this as confusing to the end user and it is more work to get it ranked for SEO.  I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page.  I would also design inside the footer links to the other services for branding purposes. Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services. I really appreicate any input/insight to this.  Thank you so much in advance!!!!

                Web Design | | 1SMG
                0
              • awalker84

                Need to rebuild client's flash website

                I am working with their web designer and need to figure out a way to rebuild their site which is currently all in flash. I was wondering if there was a way to do this without spending a ton of time in completely re-doing the site from scratch.

                Web Design | | awalker84
                0
              • Red_Spot_Interactive

                Live Text in Navigation Vs. Image - Does this affect SEO

                I recently was asked the question if having live text in the navigation vs and image affect seo.  For example, refer to this link http://markup.io/v/avsaenq856kw the navigation highlighted is seperate images. The html elements read : ![](</span><strong style=)/images/procedures.png"> Live text html reads like this: Breast » What is better for seo value, or does it now matter having live text or an image?

                Web Design | | Red_Spot_Interactive
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.